6 Tools to Create a Social Media Dashboard

by Ann Smarty May 11th, 2012 

Social media has become a major part of an online strategy or marketing. Where the industry was once dominated by advertisements and databases, now there is a new means of sharing content via Twitter, Facebook, Google+, LinkedIn, Pintrest and others.

With this change has come the ability for anyone to reach viral status with the right means of using social media for exploiting content. The best way to use it for more than just a hit and miss method of sharing is by watching the effectiveness of your shares, followers, common mentions in brand, and keeping an eye on updates while providing plenty of your own.

The trick is to know how to create a social media dashboard that really works for you. These five tools will give you what you need to do just that.

1. Cyfe


Citing themselves as an all-in-one business dashboard, they have really focused on providing a professional dashboard for the serious user. They are more feature heavy than many other services, more on par with MediaFunnel. But their pricing options might prove to be better for some businesses. There is a custom option, as well.

2. HootSuite


Probably the best known on the list, HootSuite works by allowing you set up a multi-account social media dashboard that gives you a wide range of features. Some of these include custom analytics, team collaboration, message scheduling, automated reports, brand and keywork monitoring and more. They have a free account available that has limited features, which can be used for personal account watching. But HootSuite is aimed more at professional use, which benefits from the Pro account. That only costs $5.99 a month for fully integrated features and unlimited monitoring.

Besides, according to DirJournal web directory, the tool now supports Google Plus as well!

3. Threadsy


If you want something that will work more simply, then you will like Threadsy. It basically gives you a free way of pulling together multiple email and social media accounts to work on a single dashboard. Right now it supports a handful of applications including Gmail, Twitter, Facebook and Flickr, among others. It is free and basic, so easier to use than the more complex analysis tools.

4. Seesmic


Create a mobile social media desktop you can monitor from anywhere. Seesmic is compatible with Android, Apple and Windows phone platforms. You can use it to keep up on Twitter, LinkedIn and Facebook, on unlimited accounts. Currently they are releasing Seesmic Ping, an update to the service. While it is in beta you can try if free by signing up on their site.

5. MediaFunnel


A more interactive social media dashboard, this one actually allows your customers to post anonymously on your companies profiles, through a moderated system you can check prior to authorizing. It also has integration with programs like Salesforce and Zendesk, among other more standard dashboard features. They have a limited free plan that is guest for trying it out. If you want the paid plan it is $1 per user or channel, depending on what is greater. Which lets you just pay for how it is used.

6. TweetDeck


Unlike HootSuite and MediaFunnel, which are more professionally based, TweetDeck is a better application for those who are wanting a personal tool that is Twitter specific. You can arrange feeds, monitor brand mentions and data, schedule tweets and more.


It is important to monitor your social media accounts closely, especially if you are using it for marketing and branding. Of course, there are many other uses for such applications. Whatever you are looking for, one of the six tools above should give you what you need.

Ann Smarty

Ann Smarty is a blogger and SEO consultant and professional blogger. Check out Ann's personal project My Blog Guest - the forum meant to connect guest bloggers to blog owner for plenty of mutual benefits. Ann also provides guest blogging services.


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8 Responses to “6 Tools to Create a Social Media Dashboard”

  1. Leo says:

    Hootsuite rocks! I just love its iPhone app, gives me access to its dashboard anytime and anywhere! But I gotta say, Cife looks pretty good too. Worth the time and money maybe. Will check it out.

    PS. Tweetdeck is not just Twitter-specific, you can add your Facebook profile(s) to it as well.

  2. […] Social media dashboards like are amazingly useful. Tools like Hootsuite allow you to manage all of your profiles at once, keep track of analytics and monitor important trends and keywords through the day. All without you even paying it much mind. […]

  3. Alan Boyd says:

    Hi Ann-

    Great post. I've just now started to scratch the surface on social dashboards. Another one I have heard of is WildFire because of the Google acquisition.

    Note* In your author box below the post it says 'Ann Smarty is a a blogger' Please forgive me if I'm not keen to this expression if it's correct.

    Best regards,


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  5. […] greatest way to use Google Plus is as a social media dashboard. Through cross posting and a few settings, you can connect your profile to your blog, Facebook, […]

  6. Eric Scism says:

    Love Hootsuite! It's such a great tool for what I do. I love being able to manage everything from one dashboard. The only problem is I haven't figured out a way to remove their branding from my posts. I've gotten used to it, but I hope they remove that soon.