Structured data is a way of providing better context for Google, so it can read what is on your page and better understand it. It includes multi-platform supported markup to let you add a lot of important indexable information, [...]
"Thin" content is one of the most misused and loose terms in our industry. Whenever there's an inexplicable drop in rankings, a lot of experts are ready to jump in and blame an alleged "thin" or "duplicate" content penalty. On [...]
Featured snippets are comparatively new Google's search feature showing web pages that did the best job answering a user's query in position 0, i.e. on top of organic search results below the ads. Google's Featured Snippets are still volatile [...]
A really interesting study came out from digital marketing firm Collective Bias. They wanted to look at the demographic of female social influencers and how they used different social platforms. Their primary platform of focus, however, was Snapchat, which [...]
I am a pretty prolific writer online. My work has ended up on dozens of sites over the years, including some big names. On the other hand, I have also had some incredible, influential bloggers writing for my site, [...]
Next time you walk into a store take special care to notice your surroundings. How air conditioned is the space? What music are they playing and at what volume? Are there any unusual scents in the air you might [...]
As soon as a business enters the digital marketing world, all they hear is "Content is king." So they jump into bandwagon without much strategy in mind. But is it really so? Is content king no matter what? I [...]
Google has been talking about site speed for ages. They have been working hard to encourage webmasters to make their sites faster. To better understand where we started and what is going on today, I have created a helpful [...]
Guest posting has numerous benefits, from authority building to actual lead generation. Going after one (more tangible) of the goals diminishes the value of guest blogging: You just cannot underestimate the power of a well-established brand! But how do you [...]
Ah, the sales funnel. We are all obsessed with it. We read, write, and argue about the best ways to go from the initial marketing phase to the final conversion. Yet, we too often ignore what could be the most [...]
