If you're in charge of marketing at a small or a medium sized company, you have enough on your plate to work on, and troubleshooting your website shouldn't be one of them. That's why you need to build your [...]
Here's the brutal truth about writing and publishing blog posts: they're useless unless you actively promote them. You need to put just as much time and effort in promoting your blog posts as you did writing them. The success [...]
It's no surprise that marketers love client testimonials. They are used as vehicles of social proof, quick trust builders, and influencers of purchase decisions. And not only are testimonials valuable to marketers, but to potential buyers as well. In fact, [...]
Content marketing is huge. In the post-penalty world, all marketers are rushing to create remarkable blog posts, amazing infographics, killer videos and stellar webinars. All are aimed at attracting and engaging their target audiences and pleasing the search engines. But [...]
In case you hadn't noticed, content is a big deal. Your visitors love it, and so does Google. But you cant just be creating random content with no target audience in mind. In order to attract the right visitors to [...]
How are you supposed to get ahead of the curve when your keyword strategies are almost identical to your competition? Especially when they've got deeper pockets, a greater amount of staff and considerably more resources. They consistently outperform you [...]
Purchase Funnel, Sales Funnel, Marketing Funnel, Customer Funnel and now in the new world of online marketing, we've got the Inbound Marketing Funnel.
Well, what are these and what do they do?
No matter what you call them, they all have the [...]