If you're in charge of marketing at a small or a medium sized company, you have enough on your plate to work on, and troubleshooting your website shouldn't be one of them. That's why you need to build your website [...]
Here's the brutal truth about writing and publishing blog posts: they're useless unless you actively promote them. You need to put just as much time and effort in promoting your blog posts as you did writing them. The success of [...]
In my previous post I wrote about How LinkedIn Convinced Powerful Influencers to Create Content. I was curious about LinkedIn's Influencer Program, more specifically I wanted to know how they managed to get so many influencers to write on their [...]
US President Barack Obama - One of the LinkedIn Influencers - by United States Government Work When LinkedIn first launched in 2003 it started out as a simple social network for professionals. Over the years the company introduced [...]
Typewriter by thorinside As I sit and write this blog post, there are another 7 posts being written across the table from me. There are posts on marketing automation, website performance, SEO and landing pages. By the time [...]
It's no surprise that marketers love client testimonials. They are used as vehicles of social proof, quick trust builders, and influencers of purchase decisions. And not only are testimonials valuable to marketers, but to potential buyers as well. In fact, [...]
Image by Alberto+Cerrite Content marketing is huge. In the post-penalty world, all marketers are rushing to create remarkable blog posts, amazing infographics, killer videos and stellar webinars. All are aimed at attracting and engaging their target audiences and [...]
Keyword map by esquetee In case you hadn't noticed, content is a big deal. Your visitors love it, and so does Google. But you cant just be creating random content with no target audience in mind. In order [...]
Ideas by thecrispone How are you supposed to get ahead of the curve when your keyword strategies are almost identical to your competition? Especially when they've got deeper pockets, a greater amount of staff and considerably more resources. [...]
Purchase Funnel, Sales Funnel, Marketing Funnel, Customer Funnel and now in the new world of online marketing, we've got the Inbound Marketing Funnel. Well, what are these and what do they do? No matter what you call them, they all [...]
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