Brian's Recent Posts

• Social Media Marketing, Generosity, & Positive ROI
  

  Near the end of 2008, I came up with a pithy saying that many people named Brian Carter tend to repeat: >> Generosity is a strategy with a positive ROI I've heard it echoed lately by other marketers. Because it's true. And because it works. Not because they heard me say it. Why Should You [...]

• How to Get People to Do Stuff In Social Media
  

  This is the fourth part in a four-part series on How To Ensure Social Media ROI. Read previous parts here: How To Get Social Media ROI The 4 Functions of Social Media Social Media LinkBait, AttentionBait and RevenueBait Part Four: Social Media and Incentives- How To Get People To Do Stuff Students of the books [...]

• The 11 Biggest Spammers in History
  

  I was trying to explain spam to my wife, and she said: WIFE: Oh, like the Yellow Pages! ME: What?? How is that like the Yellow Pages? WIFE: Well, they drop those huge books on your doorstep, whether you want 'em or not– ME: Ah, you're right. I have to throw it away, it's paper [...]

• Social Media LinkBait, AttentionBait and RevenueBait
  

  This is the third part in a four-part series on How To Ensure Social Media ROI. Read previous parts here: Part One: How To Get Social Media ROI Part Two: The 4 Functions of Social Media Part Three: Repurposing Linkbait To Get Social Media Marketing Results If you're not familiar with linkbait, it's essentially a [...]

• Ensuring Social Media ROI, Part Two: The 4 Functions of Social Media
  

  [Read part one, the overview here] We're Not Fighting, We Just Have Different Goals In blogs and blog comments there's some contentiousness about the goals and measurement of social media. The debate is simply a misunderstanding. There are multiple goals, purposes, or functions of social media, including brand management, new business, customer service, and repeat [...]

• How to Get Social Media ROI, Part One
  

  I recently spoke to the Austin branch of The American Marketing Association about "Ensuring Social Media ROI". I'd like to expound on some of that. There are three critical concepts to ensuring Social Media ROI: AIDA Incentives "WhateverBait" (mutations of LinkBait) AIDA is a classic marketing/advertising approach, fundamental to all persuasive success: Much advertising, especially [...]

• Social Media ROI, Viral Marketing, and Immunity
  

  I'm preparing a talk for the Austin, Texas branch of the American Marketing Association, and my topic is Social Media ROI (especially versus SEO and PPC). Social Media ROI My emphasis in advertising and marketing is ROI. I haven't worked with Fortune 500 companies that have money to burn. The best clients we have are [...]

• The 5 Things I Hate About Social Media
  

  This is a rant. But just so you don't get me wrong here, let me preface this with my qualifications: I direct Social Media for an interactive marketing agency I've been heavily involved in resulted-oriented Social Media promotions for about two years I cofounded a Twitter advertising platform I have more than 30,000 twitter followers, [...]

• How to Generate SEO Insights for New Business Prospects
  

  Though I've been doing SEO to some degree for 10 years (been super-active for five years), our SEO agency is only a little over three years old, and I've only been involved in this agency for two years. I'm not a pure salesman, but I am the best person to originate marketing support for sales. [...]

• 4 Reasons Why SEO Blogging Sucks
  

  or maybe it's top 3 reasons I suck at SEO blogging… LOL I don't blog about SEO much. Why is that? What's the block? That's what led me to write this post. I was brainstorming topics for my periodic SEO Scoop post, and I wasn't coming up with much. I was thinking about a lot [...]