/Jordan Kasteler

About Jordan Kasteler

Jordan Kasteler is a freelance marketing consultant, entrepreneur. Passionately innovating status quo. He has a history of entrepreneurship co-founding and serving positions in such companies as BlueGlass Interactive, an Internet marketing agency and SteelCast, a tech incubator housing several other self-started companies. His work experience ranges from in-house SEO at Overstock.com, marketing strategy at PETA, and to agency-level SEO. Jordan is also an international conference speaker, blogger, and book author of A to Z: Social Media Marketing.

How To Increase Engagement On Instagram

 

In this day and age, engagement matters.

Your social media content has to do more than catch a person’s eye. If you want it to bring you business, it has to get that person to act. There [...]

By |January 12th, 2017|Social Media Marketing|3 Comments

Crawlability: Just How Well Can Google Crawl JavaScript

Google has crawled JavaScript since 2008. The idea that Google can crawl these types of pages is nothing new. The problem? Google wasn’t able to gather a whole lot of amount of information from JavaScript pages, limiting their ability to [...]

By |September 8th, 2016|SEO, Web Design|2 Comments

What Is Time To First Byte, And How To Improve It

On the Internet, speed matters. A lot.

While our tolerance levels for stoplights and microwave ovens are somewhere along the lines of two minutes, our tolerance for a loading webpage is less than three seconds. This is [...]

By |August 15th, 2016|SEO|Comments Off on What Is Time To First Byte, And How To Improve It

Facts & Stats To Help You Determine If Your Business Should Use Google+

Yes, it’s May of 2016, and I’m still talking about Google+. What?! you thought this network was dead and buried? If you’re under that impression, please take a moment to look with me at a few stats and facts that [...]

By |May 30th, 2016|SEO, Social Media Marketing|Comments Off on Facts & Stats To Help You Determine If Your Business Should Use Google+

Messaging Etiquette for Social Media

Stories abound of people tossed headfirst into a sea of drama because some well-meaning friend left an inappropriate message on their Facebook wall. Consider, for example, the friend who tags you in a photo from a wild house party " [...]

By |December 1st, 2010|Social Media Marketing|2 Comments

How Social Sharing Spreads News

Thanks to an initiative from websites to incorporate social media sites into their articles and blog posts, social websites are more popular that ever when it comes to sharing content online. The Guardian, a United Kingdom online and print newspaper, [...]

By |September 20th, 2010|Social Media Marketing|1 Comment

Commercializing Social Media: Facebook E-commerce and Shopping Apps

Let me first start out by stating that social media hasn't historically been a place for corporate commercialization, but if done right, can still be incorporated. Social shopping, is becoming more and more prevalent and integrated within other social media [...]

By |May 24th, 2010|Social Media Marketing|4 Comments

Making Use of Converted Visitors for Social Media

Last year I wrote a post entitled Optimizing Post-Conversion: Maximizing Your "Thank You" Page in regards to how to get the post out of your converting visitors.

I'd like to focus utilizing "Thank You" pages for producing long-term engagement and increasing [...]

By |April 5th, 2010|Conversion Optimization|Comments Off on Making Use of Converted Visitors for Social Media

Is Your Twitter Audience Listening?

You've just reached 5,000 followers on Twitter. Congratulations. Now you have 5,000 people listening to you, right? Wrong! Let's take a closer look at about how many people you might be reaching with each message.

Information is processed hierarchically, following [...]

By |February 22nd, 2010|Social Media Marketing|6 Comments

Social Media News Aggregation via Twitter

Social media news aggregation sites help people find great content from their favorite sources without having to weed through all the other sub-par content to find it. This is done by a democratic system of voting and homepage promotion for [...]

By |January 11th, 2010|Social Media Marketing|5 Comments