How To Pick The Right Domain Name

by Ruud Hein April 14th, 2015 

Which domain name you want depends on what you do. On how you make money online now and how you plan to make money online.

Are you producing? A producer or the producer?

Are you selling? A seller or the seller?

generic to brand(ed) venn diagram

generic vs branded sales channels & products


generic vs branded pro's & cons


Whether youre the producer or the seller, the name you pick is either what people want -- or what you teach them to be looking for. From to


branded domain with generic on-pagekeyword-domain-name or brand-domain-name is a false dilemma. It pretends we can only go after one term, one thing: Either we have and can forget about buy coffee mugs traffic or we go with buy-coffee-mugs

You can easily have it all with as your domain name and your desired generic terms appearing on-page.

Whats your take on the whole brand vs. keyword thing?

Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

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