Which domain name you want depends on what you do. On how you make money online now and how you plan to make money online.
Are you producing? A producer or the producer?
Are you selling? A seller or the seller?
Whether youre the producer or the seller, the name you pick is either what people want — or what you teach them to be looking for. From buy-books-online.com to Amazon.com.
HAVING IT ALL
keyword-domain-name or brand-domain-name is a false dilemma. It pretends we can only go after one term, one thing: Either we have brand.com and can forget about buy coffee mugs traffic or we go with buy-coffee-mugs
You can easily have it all with brand.com as your domain name and your desired generic terms appearing on-page.
Whats your take on the whole brand vs. keyword thing?