You often hear a lot about content marketing ROI, and how difficult it can be to prove. Many companies struggle with determining how effective their content efforts are. While it can be difficult to prove ROI for all of your content marketing tactics, it becomes less of a daunting task if you break it down granularly. A good place to start is your social media content promotion.

There's no shortage of content promotion metrics to track. You have anything from number of impressions, to average CPA and beyond. To measure your content promotion success, it is important that you keep the following things in mind: