/Conversion Optimization

5 Opportunities To Increase Average Order Value

It behooves most ecommerce sites to maximize their bottom line. Some attack this with a top-down approach; trying to boost overall traffic and make sure it doesn't decline. Others look to increase the value of each order that a [...]

By |July 14th, 2016|Conversion Optimization|0 Comments

5 Surefire Consumer Psychology Tricks To Increase Conversions

Small things make big differences when it comes to conversions.

It is incredibly important to understand how your customers think and react. Smart marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to [...]

By |July 6th, 2016|Conversion Optimization|0 Comments

The Benefits Of Tracking Page Scroll Depth

There's a huge growth of content marketing; articles, blog posts, charts, videos, infographics, and much more. Websites publish a ton of new content everyday.

Bounce rate, pages per visit, conversions by page are important metrics to track [...]

By |June 29th, 2016|Analytics & ROI Analysis, Conversion Optimization|Comments Off on The Benefits Of Tracking Page Scroll Depth

9 Content Conversion Tips

We all know that we need useful content publishing for better SEO. According to this study content marketing generates approximately 3 times the number of leads than traditional marketing does.
“Content marketing is all that is left.”

-Seth Godin
After having developed [...]

By |June 17th, 2016|Content, Conversion Optimization|Comments Off on 9 Content Conversion Tips

How To Calculate Multi-Touch Attribution For Social

Social media exists across your lead lifecycle. It's a first-touch acquisition source, a last-touch conversion point, and of course, an influential part of the buyer's journey. People hear about a new brand from their friends on social media, learn [...]

By |May 6th, 2016|Analytics & ROI Analysis, Conversion Optimization, Social Media Marketing|Comments Off on How To Calculate Multi-Touch Attribution For Social

8 Common Conversion Optimization Mistakes

Everyone makes mistakes - whether it's in marketing or in our daily interactions with other people. Even if you're a seasoned marketer, there are a number of conversion optimization mistakes you could be making. In this post, I'll outline some [...]

By |May 2nd, 2016|Conversion Optimization|Comments Off on 8 Common Conversion Optimization Mistakes

The Impact Of Segmentation On Conversions – Handy Guide For Marketers

Personalization and segmentation are the current marketing trends that are enabling marketers to reach only the interested consumer in order to increase the chances of conversions.

Unbounce rightly says, Try to appeal to everyone and you'll appeal to no [...]

By |April 19th, 2016|Conversion Optimization|Comments Off on The Impact Of Segmentation On Conversions – Handy Guide For Marketers

How To Create A Conversion Centered Keyword Strategy


Every strategist who has at least a year's worth of experience has been responsible for developing a keyphrase strategy, either for their employer or clients.

The general purpose of this deliverable is to identify and map out specific [...]

By |March 10th, 2016|Conversion Optimization, SEO|7 Comments

13 Conversion Rate Optimization Tools Compared

Conversion rates are popular figures used in online marketing to analyze the percentage of users taking a desired action. In simple terms, a conversion is "the task you want your web visitor to do on your website." This can be [...]

By |February 11th, 2016|Conversion Optimization|1 Comment

Canadian Online Shopping Habits For 2015 [Study]

The holiday season is here, and at Search Engine People, we’re interested to learn how Canadians shop online for gifts this year -- or if they will shop online at all.

We also want to uncover statistics about the emerging area [...]

By |December 8th, 2015|Conversion Optimization|Comments Off on Canadian Online Shopping Habits For 2015 [Study]