During a time when every visitor matters, every click is a potential loss or gain, the tide has shifted: everyone seems to be pondering ways to increase their conversion rates. The average e-commerce store converts less than 2% of its traffic to customers. Yet, some e-commerce sites report a double digit conversion rates. So, if [...]

There was a time when you could get traffic to a page and make money out of it. As more websites mushroomed and as it became more competitive to attract the attention of the forever-hassled online information seeker, that traffic started to wane. Today, you might still manage to get traffic but there are many [...]

There is a vast amount of general advice circulating on how to attract more customers, but it often speaks only to attracting traffic, not on how your website can encourage this traffic to convert to leads or even sales. If visitors come to your website but don't perform any desired action, you have missed a [...]

It's that time of the year again when you take a pause and reflect on the good and the bad of the year that passed by. Here is a list of 10 conversion optimization tests that surprised, enlightened or inspired us (or did all three of it) in some way. 1) Getting rid of drop-down [...]

Conversion – it sounds like such a mysterious thing to newer website owners. There are so many elements that go into creating good conversion rates, that it can seem overwhelming at first. The most important thing to remember is that your goal with conversion is simply to improve your income levels. You want more of [...]

Psychology of conversion optimization: Persuasive design

by Steven Macdonald October 29th, 2013

Last in the 3 part series.

Learn what persuasive design is and how you encouter it yourself every day, online and offline.

Then, get ideas on how to apply persuasive design yourself

When you set about creating your site you probably had a clear vision. You had it all set out on paper. You'd thought of everything. Your service pages were designed with conversion in mind and you had added some great calls to action. Your home page was striking – a picture of aesthetic beauty. You [...]

How Copy Can Compliment Conversions – Part 1

by Matt Souza October 15th, 2013

Every digital marketer who's worth his salt should know that content is king. While this phrase has certainly been used in excess, it's not often clear how marketers can take advantage of content to increase their bottom line. In this three part series of articles I'd like to take a look at a specific microcosm [...]

Have you bought something online recently? What triggered you to buy, was it a flash sale or an emotional story behind a product? If it was, then you could have been the victim of conversion rate optimization. Don't worry, we all at one point or another are being persuaded online without even realizing it. Some [...]

The Psychology of Effective Conversion Rate Optimization

by Steven Macdonald September 11th, 2013

Conversion rate optimization is not something that happens overnight. In order to get more people to buy from you, you need to understand who you are selling to. Do you know who your customer is? Think of a car salesman; would a car salesman have the same sales pitch for an experienced driver compared to [...]