It behooves most ecommerce sites to maximize their bottom line. Some attack this with a top-down approach; trying to boost overall traffic and make sure it doesn't decline. Others look to increase the value of each order that a [...]
Small things make big differences when it comes to conversions.
It is incredibly important to understand how your customers think and react. Smart marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to [...]
Personalization and segmentation are the current marketing trends that are enabling marketers to reach only the interested consumer in order to increase the chances of conversions.
Unbounce rightly says, Try to appeal to everyone and you'll appeal to no [...]
Every strategist who has at least a year's worth of experience has been responsible for developing a keyphrase strategy, either for their employer or clients.
The general purpose of this deliverable is to identify and map out specific [...]
Conversion rates are popular figures used in online marketing to analyze the percentage of users taking a desired action. In simple terms, a conversion is "the task you want your web visitor to do on your website." This can be [...]
The holiday season is here, and at Search Engine People, we’re interested to learn how Canadians shop online for gifts this year -- or if they will shop online at all.
We also want to uncover statistics about the emerging area [...]