/Conversion Optimization

13 Conversion Rate Optimization Tools Compared

Conversion rates are popular figures used in online marketing to analyze the percentage of users taking a desired action. In simple terms, a conversion is "the task you want your web visitor to do on your website." This can be [...]

By |February 11th, 2016|Conversion Optimization|0 Comments

Canadian Online Shopping Habits For 2015 [Study]

The holiday season is here, and at Search Engine People, we’re interested to learn how Canadians shop online for gifts this year -- or if they will shop online at all.

We also want to uncover statistics about the emerging area [...]

By |December 8th, 2015|Conversion Optimization|Comments Off on Canadian Online Shopping Habits For 2015 [Study]

How To Use Product Spotlights To Drive Conversions

What is a Product Spotlight and how do you use it to make more conversions?
By |November 19th, 2015|Conversion Optimization|Comments Off on How To Use Product Spotlights To Drive Conversions

Personalization As Emotional Trigger In Brand Marketing

The average number of business-related emails will touch to at least 140 each day in 2018.

Consumers are already overburdened by the quantity of emails they receive each day and as such personalization is the only way to make your brand [...]

By |October 26th, 2015|Conversion Optimization, Marketing|Comments Off on Personalization As Emotional Trigger In Brand Marketing

3 Psychological Tools To Use In Landing Page Design

The human brain is an incredible tool, but it can also be puzzling. For the landing page designer, the human brain presents the greatest challenge as well as the greatest ally.

You might not have thought about how psychology plays into [...]

By |September 28th, 2015|Conversion Optimization, Marketing, Web Design|Comments Off on 3 Psychological Tools To Use In Landing Page Design

How To Be An Ecommerce Conversion Ninja

Retailing online is an experience in itself. It has its own share of unique challenges, and etailers must never forget that it is "conversions" that provides them their bread and butter (and jam). So how can you run an e-business [...]

By |September 24th, 2015|Conversion Optimization|2 Comments

10 Effective Ways To Increase Sales

The mushroom growth of E-commerce Stores has given rise to extreme competition in the online selling industry. Nice online stores from selling sunglasses to soaps have forced the marketers to think about tactics that can generate better sales. This post [...]

By |June 9th, 2015|Conversion Optimization, Marketing|1 Comment

Does Your Ecommerce Site Search Have These Critical Features?

It was inevitable. The fact that 'google' is now used as a verb than a noun, searching for stuff is an indelible part of 21st century life. Whether we're hunting for the closest Mediterranean restaurant or the cheapest dry cleaner [...]

By |May 8th, 2015|Conversion Optimization|Comments Off on Does Your Ecommerce Site Search Have These Critical Features?

How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online.

I've been reading extensively about B2B Lead Nurturing best practices. The more I [...]

By |May 5th, 2015|Analytics & ROI Analysis, Conversion Optimization, Email Marketing, Lead Nurture & Marketing Automation|Comments Off on How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

5 Common Digital Marketing Mistakes That Cost You Money

Sometimes when we get caught up in a project, it can be easy to turn a blind eye to common mistakes. When it comes to your website, mistakes are definitely something you'll want to avoid. Especially obvious ones. That's why [...]

By |April 30th, 2015|Conversion Optimization, Marketing|Comments Off on 5 Common Digital Marketing Mistakes That Cost You Money