It was inevitable. The fact that 'google' is now used as a verb than a noun, searching for stuff is an indelible part of 21st century life. Whether we're hunting for the closest Mediterranean restaurant or the cheapest dry cleaner in town or the answer to the Fibonacci series, search is officially our best friend. […]

According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online. I've been reading extensively about B2B Lead Nurturing best practices. The more I read, the more I realized that the topic is so broad but every aspect […]

5 Common Digital Marketing Mistakes That Cost You Money

by Kari Pritchard April 30th, 2015

Sometimes when we get caught up in a project, it can be easy to turn a blind eye to common mistakes. When it comes to your website, mistakes are definitely something you'll want to avoid. Especially obvious ones. That's why we've created this infographic to help you identify 5 digital marketing mistakes you could be […]

How To Remove Bad Reviews From Google Local By Responding

by Helen M. Overland February 19th, 2015

We all know by now that more and more people are using their cell phones to find products and services. In fact, Google Maps is the most used smartphone app, used by 54% of all smartphone users. That's a lot of online Local searches. Google themselves have produced research showing that over 55% of people […]

Testing Blog Elements For Conversion Optimization

by Rita Kreig January 16th, 2015

You're not normal. What I mean is, when it comes to seeing your blog, you don't view it like a normal, everyday reader. Sorry to be the one to break it to you. You know how looking at your significant other day in and day out makes you immune to some of his or her […]

How to Track Empty Search Results in Google Tag Manager

by Helen M. Overland January 13th, 2015

…When You Can't Edit the Site! Level of difficulty: 3.5/5 Have you ever wondered if people are searching for things on your website and getting NO RESULTS back? If there's anything that says to a potential customer that you can't help them, it's showing them 0 search results and giving them no hope of finding […]

7 Website Tips for Better Conversions

by Matt Pollnow December 26th, 2014

Here are some easy tips to make sure your website can convert visits to leads. Proper Landing Pages Whether you are engaging in paid search, SEO or social media campaigns, it's crucial to make sure your ads, social posts, organic search results or any online promotion lead a click immediately to the proper page. Getting […]

Usability vs. Conversion Optimization

by Lyena Solomon November 27th, 2014

If you have been practicing SEO, you would have encountered a disconnect between what you were hired to do and what the client actually wanted you to do when they hired you. You thought your goal is to bring traffic. They thought you will bring them more conversions and revenue. They thought they will fix […]

9 Ways to Increase Leads from Your Blog

by Ann Smarty November 25th, 2014

You can blog for many reasons: Because you have something to tell the world, because you want to share your hobby or expertise, because you want to make money – or even all of that. But whatever the reason, there will always be a moment when you realize you would want to achieve more with […]

As a business development manager at Search Engine People, I am often approached by business owners & marketing managers who are seeking help with SEO. After some discussion, more often than not, it is realized that the goal is not necessarily implementing good SEO to their website; rather, the objective is to generate more qualified […]