/Conversion Optimization

10 Effective Ways To Increase Sales

The mushroom growth of E-commerce Stores has given rise to extreme competition in the online selling industry. Nice online stores from selling sunglasses to soaps have forced the marketers to think about tactics that can generate better sales. This post […]

By |June 9th, 2015|Conversion Optimization, Marketing|1 Comment

Does Your Ecommerce Site Search Have These Critical Features?

It was inevitable. The fact that 'google' is now used as a verb than a noun, searching for stuff is an indelible part of 21st century life. Whether we're hunting for the closest Mediterranean restaurant or the cheapest dry cleaner […]

By |May 8th, 2015|Conversion Optimization|Comments Off on Does Your Ecommerce Site Search Have These Critical Features?

How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online.

I've been reading extensively about B2B Lead Nurturing best practices. The more I […]

By |May 5th, 2015|Analytics & ROI Analysis, Conversion Optimization, Email Marketing, Lead Nurture & Marketing Automation|Comments Off on How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

5 Common Digital Marketing Mistakes That Cost You Money

Sometimes when we get caught up in a project, it can be easy to turn a blind eye to common mistakes. When it comes to your website, mistakes are definitely something you'll want to avoid. Especially obvious ones. That's why […]

By |April 30th, 2015|Conversion Optimization, Marketing|Comments Off on 5 Common Digital Marketing Mistakes That Cost You Money

How To Remove Bad Reviews From Google Local By Responding

We all know by now that more and more people are using their cell phones to find products and services.

In fact, Google Maps is the most used smartphone app, used by 54% of all smartphone users. That's a lot of online Local searches.

Google themselves have produced research showing that over 55% of people doing a search on their phone take a conversion action within 1 hour, and 84% of mobile searchers take a conversion action within 5 hours.

Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.

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So then why is it that there are so many businesses on Google Local with unanswered negative reviews? Do businesses think in 2015 that no-one uses Google?

[…]

By |February 19th, 2015|Conversion Optimization, Local Search, PR|3 Comments

Testing Blog Elements For Conversion Optimization

You're not normal.

What I mean is, when it comes to seeing your blog, you don't view it like a normal, everyday reader. Sorry to be the one to break it to you.

You know how looking at your significant other day […]

By |January 16th, 2015|Conversion Optimization|7 Comments

How to Track Empty Search Results in Google Tag Manager

…When You Can't Edit the Site!
Level of difficulty: 3.5/5

Have you ever wondered if people are searching for things on your website and getting NO RESULTS back?

If there's anything that says to a potential customer that you can't help them, it's […]

By |January 13th, 2015|Analytics & ROI Analysis, Conversion Optimization|Comments Off on How to Track Empty Search Results in Google Tag Manager

7 Website Tips for Better Conversions

Here are some easy tips to make sure your website can convert visits to leads. Proper Landing Pages

Whether you are engaging in paid search, SEO or social media campaigns, it's crucial to make sure […]

By |December 26th, 2014|Conversion Optimization|Comments Off on 7 Website Tips for Better Conversions

Usability vs. Conversion Optimization

If you have been practicing SEO, you would have encountered a disconnect between what you were hired to do and what the client actually wanted you to do when they hired you. You thought your goal is to bring traffic. […]

By |November 27th, 2014|Conversion Optimization|Comments Off on Usability vs. Conversion Optimization

9 Ways to Increase Leads from Your Blog

You can blog for many reasons: Because you have something to tell the world, because you want to share your hobby or expertise, because you want to make money – or even all of that.

But whatever the reason, there will […]

By |November 25th, 2014|Conversion Optimization|3 Comments