Personalization and segmentation are the current marketing trends that are enabling marketers to reach only the interested consumer in order to increase the chances of conversions.
Unbounce rightly says, Try to appeal to everyone and you'll appeal to no [...]
Every strategist who has at least a year's worth of experience has been responsible for developing a keyphrase strategy, either for their employer or clients.
The general purpose of this deliverable is to identify and map out specific [...]
Conversion rates are popular figures used in online marketing to analyze the percentage of users taking a desired action. In simple terms, a conversion is "the task you want your web visitor to do on your website." This can be [...]
The holiday season is here, and at Search Engine People, we’re interested to learn how Canadians shop online for gifts this year -- or if they will shop online at all.
We also want to uncover statistics about the emerging area [...]
The average number of business-related emails will touch to at least 140 each day in 2018.
Consumers are already overburdened by the quantity of emails they receive each day and as such personalization is the only way to make your brand [...]
The human brain is an incredible tool, but it can also be puzzling. For the landing page designer, the human brain presents the greatest challenge as well as the greatest ally.
You might not have thought about how psychology plays into [...]