Conversion rates are popular figures used in online marketing to analyze the percentage of users taking a desired action. In simple terms, a conversion is "the task you want your web visitor to do on your website." This can be [...]
The holiday season is here, and at Search Engine People, we’re interested to learn how Canadians shop online for gifts this year -- or if they will shop online at all.
We also want to uncover statistics about the emerging area [...]
The average number of business-related emails will touch to at least 140 each day in 2018.
Consumers are already overburdened by the quantity of emails they receive each day and as such personalization is the only way to make your brand [...]
The human brain is an incredible tool, but it can also be puzzling. For the landing page designer, the human brain presents the greatest challenge as well as the greatest ally.
You might not have thought about how psychology plays into [...]
Retailing online is an experience in itself. It has its own share of unique challenges, and etailers must never forget that it is "conversions" that provides them their bread and butter (and jam). So how can you run an e-business [...]
The mushroom growth of E-commerce Stores has given rise to extreme competition in the online selling industry. Nice online stores from selling sunglasses to soaps have forced the marketers to think about tactics that can generate better sales. This post [...]
It was inevitable. The fact that 'google' is now used as a verb than a noun, searching for stuff is an indelible part of 21st century life. Whether we're hunting for the closest Mediterranean restaurant or the cheapest dry cleaner [...]
According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online.
I've been reading extensively about B2B Lead Nurturing best practices. The more I [...]
Sometimes when we get caught up in a project, it can be easy to turn a blind eye to common mistakes. When it comes to your website, mistakes are definitely something you'll want to avoid. Especially obvious ones. That's why [...]