Conversion Optimization

/Conversion Optimization

How To Calculate Multi-Touch Attribution For Social

Social media exists across your lead lifecycle. It's a first-touch acquisition source, a last-touch conversion point, and of course, an influential part of the buyer's journey. People hear about a new brand from their friends on social media, learn about [...]

By | May 6th, 2016|Analytics & ROI Analysis, Conversion Optimization, Social Media Marketing|Comments Off on How To Calculate Multi-Touch Attribution For Social

8 Common Conversion Optimization Mistakes

Everyone makes mistakes - whether it's in marketing or in our daily interactions with other people. Even if you're a seasoned marketer, there are a number of conversion optimization mistakes you could be making. In this post, I'll outline [...]

By | May 2nd, 2016|Conversion Optimization|Comments Off on 8 Common Conversion Optimization Mistakes

The Impact Of Segmentation On Conversions – Handy Guide For Marketers

Personalization and segmentation are the current marketing trends that are enabling marketers to reach only the interested consumer in order to increase the chances of conversions. Unbounce rightly says, Try to appeal to everyone and you'll appeal to no one. [...]

By | April 19th, 2016|Conversion Optimization|Comments Off on The Impact Of Segmentation On Conversions – Handy Guide For Marketers