/Inbound Marketing

Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2)

"If you can make cherry-picked influencers fall in love with your brand and GENUINELY appreciate its value, they will AUTHENTICALLY introduce it to their trusting audience and your ROI will soar." - Heba Hosny
In the previous article in the "Influencer [...]

By |March 28th, 2016|Inbound Marketing, Social Media Marketing|0 Comments

The Difference between Link Building & Outreach (and How They Work Together)

As business owners we want our websites to be found by as many people as possible. We want to rank the highest for our chosen keywords, attract incremental organic traffic and build solid credibility within our respective industries. [...]

By |March 15th, 2016|Inbound Marketing, SEO|0 Comments

7 Ways To Improve Content Marketing

Here are seven actionable and smart ways to improve your content marketing process:
1. Refer Traffic To 3Rd Party Converting Sites
Send non-converting traffic to a content recommendation site such as Outbrain.

Outbrain show relevant, related links. They use behavioral targeting to recommended [...]

By |February 19th, 2016|Content, Inbound Marketing|Comments Off on 7 Ways To Improve Content Marketing

"Just Build Great Content"

As more companies move to embrace content strategies as part of their SEO efforts, we hear over and over again from all sources that the key to getting those content pieces found is about creating good content that users [...]

By |December 24th, 2015|Inbound Marketing|3 Comments

How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats]

Insanity is..."doing the same thing over and over and expecting a different result." - Albert Einstein

As I compared the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends North America report with the equivalent 2015 report, I was shocked to find [...]

By |December 7th, 2015|Content, Inbound Marketing|Comments Off on How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats]

How To Track Your Outreach Campaign

If you're running a marketing campaign you need to start tracking your metrics.

I know - it's annoying.

The thing about tracking metrics is, at first glance, it doesn't seem like it's going to improve the campaign.

Afterall, the emails are already sent [...]

By |October 27th, 2015|Inbound Marketing, Marketing|Comments Off on How To Track Your Outreach Campaign

How To Use Content Mapping

Do you know people who talk and talk and you cannot get a word in edgewise? Of course, you do. When those people talk at you, do you drift away thinking about something else and then float back into the [...]

By |September 1st, 2015|Content, Inbound Marketing|1 Comment

Memories of A Content Marketing Guru

"When It comes to personal branding, it doesn't matter how good you are. What matters is how good you are in showing it" - Heba Hosny

I'm very excited to share proven content marketing best practices that I have cultivated throughout [...]

The 10 Deliciously Unique Content Marketers To Follow On Twitter

The content marketing scene is brimming with big players. Most of them get noticed soon enough because hungry audience are eager for outstanding content.

As a self-proclaimed Aha expert, I enjoy following content marketers who have an edge. To name just [...]

By |March 17th, 2015|Inbound Marketing|1 Comment

How To Do Outreach Marketing And Not Get Penalized

In 2014, Google's Sergeant of Webspam Matt Cutts delivered a death wish to guest posting as we once knew it. He declared that guest posting purely to gain links and increase ranking would be penalized. The important takeaway was that [...]

By |December 18th, 2014|Content, Inbound Marketing|Comments Off on How To Do Outreach Marketing And Not Get Penalized