/Inbound Marketing

"Just Build Great Content"

As more companies move to embrace content strategies as part of their SEO efforts, we hear over and over again from all sources that the key to getting those content pieces found is about creating good content that users [...]

By |December 24th, 2015|Inbound Marketing|3 Comments

How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats]

Insanity is..."doing the same thing over and over and expecting a different result." - Albert Einstein

As I compared the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends North America report with the equivalent 2015 report, I was shocked to find [...]

By |December 7th, 2015|Content, Inbound Marketing|Comments Off on How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats]

How To Track Your Outreach Campaign

If you're running a marketing campaign you need to start tracking your metrics.

I know - it's annoying.

The thing about tracking metrics is, at first glance, it doesn't seem like it's going to improve the campaign.

Afterall, the emails are already sent [...]

By |October 27th, 2015|Inbound Marketing, Marketing|Comments Off on How To Track Your Outreach Campaign

How To Use Content Mapping

Do you know people who talk and talk and you cannot get a word in edgewise? Of course, you do. When those people talk at you, do you drift away thinking about something else and then float back into the [...]

By |September 1st, 2015|Content, Inbound Marketing|1 Comment

Memories of A Content Marketing Guru

"When It comes to personal branding, it doesn't matter how good you are. What matters is how good you are in showing it" - Heba Hosny

I'm very excited to share practical content marketing tips and insights that I cultivated throughout [...]

The 10 Deliciously Unique Content Marketers To Follow On Twitter

The content marketing scene is brimming with big players. Most of them get noticed soon enough because hungry audience are eager for outstanding content.

As a self-proclaimed Aha expert, I enjoy following content marketers who have an edge. To name just [...]

By |March 17th, 2015|Inbound Marketing|1 Comment

How To Do Outreach Marketing And Not Get Penalized

In 2014, Google's Sergeant of Webspam Matt Cutts delivered a death wish to guest posting as we once knew it. He declared that guest posting purely to gain links and increase ranking would be penalized. The important takeaway was that [...]

By |December 18th, 2014|Content, Inbound Marketing|Comments Off on How To Do Outreach Marketing And Not Get Penalized

5 Checkout Mantras to Revitalize Your Retail Business

I'm a huge online shopper. Hell, I'm a shopaholic in general, period.

But there's something about online shopping that makes it extra special to me. Online shopping is a little like Christmas. Placing an order and waiting with bated breath for [...]

By |December 1st, 2014|Inbound Marketing|Comments Off on 5 Checkout Mantras to Revitalize Your Retail Business

How Native Marketing Can Work for Your Business

Native advertising is used by some of the most powerful online social media platforms and websites today. USA Today, Facebook, Forbes, the New York Times, and Twitter all utilize this powerful form of content creation. However, 49 percent of people [...]

By |November 23rd, 2014|Inbound Marketing|1 Comment

How to Master the 4Ps of Content Marketing in 2015

How are you planning to align your 2015 content marketing strategy to your overall business objectives?

How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015?

What are the [...]

By |November 10th, 2014|Analytics & ROI Analysis, Content, Inbound Marketing, SEO|Comments Off on How to Master the 4Ps of Content Marketing in 2015