Creating content is only the first step of the content marketing process. After producing carefully thought out content and distributing it to your audience, the next step is to measure the success of your efforts. Why? Because data [...]
“If utopian fiction became the new trend, I wouldn’t read it.” – Veronica Roth
It’s that time of a year again…The internet is showered with experts claiming that they have nailed 2017 content marketing trends, predictions, benchmarks …you name it.
By the [...]
These days, one doesn’t have to prove that guest posting is useful. However, today’s guest posting isn’t what it used to be – you cannot use the same strategies that were in vogue several years ago, unless you [...]
Roundup posts are so 2012.
I hate to say it, but they really are.
True, we still see them, and they actually still work in some niches, but by-and-large people are getting exhausted with them. Readers are [...]
Building a blog is one of the most important strategies for marketing a business. A blog helps a business connect with its audience and build a relationship with them. According to a study, 55% of small businesses have blogs for [...]
Getting attention is one of the major challenges startups and small businesses face. You have a great business, solid products as well as long-term potential. However, you soon realize that you’re going nowhere without getting people to pay attention to [...]
Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing.
The overall impact of a blog, in terms of the social value it generates, is [...]
When you have thousands of keywords to target, focusing on 3 phrases to rank higher does not pay off as much. When you have thousands of pages on your website, optimizing a handful will have a low overall ROI. [...]
The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day.
More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the user’s [...]