/Inbound Marketing

What Content Mapping Is & How To Use It To Maximum Benefit

Do you know people who talk and talk and you cannot get a word in edgewise? Of course, you do. When those people talk at you, do you drift away thinking about something else and then float back into the [...]

By |September 1st, 2015|Content, Inbound Marketing|1 Comment

Memories Of A Content Marketing Guru

"When It comes to personal branding, it doesn't matter how good you are. What matters is how good you are in showing it" - Heba Hosny

I'm very excited to share practical content marketing tips and insights that I [...]

The 10 Deliciously Unique Content Marketers To Follow On Twitter

The content marketing scene is brimming with big players. Most of them get noticed soon enough because hungry audience are eager for outstanding content.

As a self-proclaimed Aha expert, I enjoy following content marketers who have an edge. To name just [...]

By |March 17th, 2015|Inbound Marketing|1 Comment

How To Do Outreach Marketing And Not Get Penalized

In 2014, Google's Sergeant of Webspam Matt Cutts delivered a death wish to guest posting as we once knew it. He declared that guest posting purely to gain links and increase ranking would be penalized. The important takeaway was that [...]

By |December 18th, 2014|Content, Inbound Marketing|Comments Off on How To Do Outreach Marketing And Not Get Penalized

5 Checkout Mantras to Revitalize Your Retail Business

I'm a huge online shopper. Hell, I'm a shopaholic in general, period.

But there's something about online shopping that makes it extra special to me. Online shopping is a little like Christmas. Placing an order and waiting with bated breath for [...]

By |December 1st, 2014|Inbound Marketing|Comments Off on 5 Checkout Mantras to Revitalize Your Retail Business

How Native Marketing Can Work for Your Business

Native advertising is used by some of the most powerful online social media platforms and websites today. USA Today, Facebook, Forbes, the New York Times, and Twitter all utilize this powerful form of content creation. However, 49 percent of people [...]

By |November 23rd, 2014|Inbound Marketing|1 Comment

How to Master the 4Ps of Content Marketing in 2015

How are you planning to align your 2015 content marketing strategy to your overall business objectives?

How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015?

What are the [...]

By |November 10th, 2014|Analytics & ROI Analysis, Content, Inbound Marketing, SEO|Comments Off on How to Master the 4Ps of Content Marketing in 2015

What This 15-Year Old Scary Movie Teaches You About Content Marketing

It was the summer of 1999, and me and my best friend (12 and 13-years old respectively) were huddled around my PC eagerly downloading 30 second, 3 megabyte, grainy video clips of old huts in a wood somewhere in America. [...]

By |October 28th, 2014|Inbound Marketing|Comments Off on What This 15-Year Old Scary Movie Teaches You About Content Marketing

From Dull to Engaging: How to Build Shareable Content Around Less-Than-Exciting Subjects

Let's face it -- very few products actually sell themselves. The majority of products on the market just aren't as exciting as the new iPhone, Beats by Dre, or the 6th Game of Thrones book (which may or may not [...]

By |September 5th, 2014|Content, Inbound Marketing|2 Comments

10 Digital Marketing Certificates to Jumpstart Your Career

A degree in advertising, a beautifully polished LinkedIn profile, glowing recommendation, even years of experience in a traditional marketing role. Is it enough?

Probably not.

Employers know that the world of marketing has changed. They're looking for evidence that the candidate can [...]

By |August 20th, 2014|Inbound Marketing|5 Comments