/Inbound Marketing

How To Do A Content Gap Analysis

When you have thousands of keywords to target, focusing on 3 phrases to rank higher does not pay off as much. When you have thousands of pages on your website, optimizing a handful will have a low overall ROI. [...]

By |June 14th, 2016|Content, Inbound Marketing, SEO|1 Comment

Quality Over Quantity In Personalized Digital Content Marketing

The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day.

More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the user’s [...]

By |June 7th, 2016|Content, Inbound Marketing|0 Comments

Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

The previous articles in the "Influencer Marketing 101" series covered the following areas:

How to identify and track the right influencers (Part 1)
Proven influencer pitching tactics (Part 2)

This comprehensive series is sequential. For maximum value, I highly recommend that you [...]

3 Killer Ways To Generate Better Blog Traffic

 

Blogs are ubiquitous today. Back in 2008 when ShoutMeLoud was registered, the blogging peak had not hit India - yet. However one thing that never ceases to amaze me is the timeless lure of quality. What was working back [...]

By |May 9th, 2016|Inbound Marketing, Marketing|2 Comments

Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2)

"If you can make cherry-picked influencers fall in love with your brand and GENUINELY appreciate its value, they will AUTHENTICALLY introduce it to their trusting audience and your ROI will soar." - Heba Hosny
In the previous article in the "Influencer [...]

By |March 28th, 2016|Inbound Marketing, Social Media Marketing|Comments Off on Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2)

The Difference between Link Building & Outreach (and How They Work Together)

As business owners we want our websites to be found by as many people as possible. We want to rank the highest for our chosen keywords, attract incremental organic traffic and build solid credibility within our respective industries. [...]

By |March 15th, 2016|Inbound Marketing, SEO|Comments Off on The Difference between Link Building & Outreach (and How They Work Together)

7 Ways To Improve Content Marketing

Here are seven actionable and smart ways to improve your content marketing process:
1. Refer Traffic To 3Rd Party Converting Sites
Send non-converting traffic to a content recommendation site such as Outbrain.

Outbrain show relevant, related links. They use behavioral targeting to recommended [...]

By |February 19th, 2016|Content, Inbound Marketing|Comments Off on 7 Ways To Improve Content Marketing

“Just Build Great Content”

As more companies move to embrace content strategies as part of their SEO efforts, we hear over and over again from all sources that the key to getting those content pieces found is about creating good content that users [...]

By |December 24th, 2015|Inbound Marketing|3 Comments

How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats]

Insanity is..."doing the same thing over and over and expecting a different result." - Albert Einstein

As I compared the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends North America report with the equivalent 2015 report, I was shocked to find [...]

By |December 7th, 2015|Content, Inbound Marketing|Comments Off on How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats]

How To Track Your Outreach Campaign

If you're running a marketing campaign you need to start tracking your metrics.

I know - it's annoying.

The thing about tracking metrics is, at first glance, it doesn't seem like it's going to improve the campaign.

Afterall, the emails are already sent [...]

By |October 27th, 2015|Inbound Marketing, Marketing|Comments Off on How To Track Your Outreach Campaign