/Inbound Marketing

5 Easy Steps To Build A Guest Posting Strategy That Rocks

These days, one doesn’t have to prove that guest posting is useful. However, today’s guest posting isn’t what it used to be – you cannot use the same strategies that were in vogue several years ago, unless you [...]

By |September 14th, 2016|Content, Inbound Marketing|2 Comments

The Interactive Graphic Roundup: When Roundups & Infographics Had A Baby

Roundup posts are so 2012.

I hate to say it, but they really are.

True, we still see them, and they actually still work in some niches, but by-and-large people are getting exhausted with them. Readers are [...]

By |August 23rd, 2016|Content, Inbound Marketing|0 Comments

Influencer Marketing 101 – How to Become a High Paid Influencer (Part 4)

 

The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [...]

By |August 11th, 2016|Inbound Marketing, Social Media Marketing|8 Comments

How To Build A Blog

Building a blog is one of the most important strategies for marketing a business. A blog helps a business connect with its audience and build a relationship with them. According to a study, 55% of small businesses have blogs for [...]

By |July 28th, 2016|Content, Inbound Marketing|0 Comments

9 Mistakes That Leave Your Outreach Dead On Arrival

Getting attention is one of the major challenges startups and small businesses face. You have a great business, solid products as well as long-term potential. However, you soon realize that you’re going nowhere without getting people to pay attention to [...]

By |July 26th, 2016|Inbound Marketing, Marketing|Comments Off on 9 Mistakes That Leave Your Outreach Dead On Arrival

A Framework For Assessing The Impact Of Your Blog On Company Sales

 

Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing.

The overall impact of a blog, in terms of the social value it generates, is [...]

By |July 7th, 2016|Analytics & ROI Analysis, Content, Inbound Marketing|Comments Off on A Framework For Assessing The Impact Of Your Blog On Company Sales

How To Do A Content Gap Analysis

When you have thousands of keywords to target, focusing on 3 phrases to rank higher does not pay off as much. When you have thousands of pages on your website, optimizing a handful will have a low overall ROI. [...]

By |June 14th, 2016|Content, Inbound Marketing, SEO|1 Comment

Quality Over Quantity In Personalized Digital Content Marketing

The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day.

More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the user’s [...]

By |June 7th, 2016|Content, Inbound Marketing|Comments Off on Quality Over Quantity In Personalized Digital Content Marketing

Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

The previous articles in the "Influencer Marketing 101" series covered the following areas:

How to identify and track the right influencers (Part 1)
Proven influencer pitching tactics (Part 2)

This comprehensive series is sequential. For maximum value, I highly recommend [...]

By |May 31st, 2016|Content, Inbound Marketing, Marketing, Social Media Marketing|Comments Off on Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

3 Killer Ways To Generate Better Blog Traffic

 

Blogs are ubiquitous today. Back in 2008 when ShoutMeLoud was registered, the blogging peak had not hit India - yet. However one thing that never ceases to amaze me is the timeless lure of quality. What was working back [...]

By |May 9th, 2016|Inbound Marketing, Marketing|2 Comments