Let's face it — very few products actually sell themselves. The majority of products on the market just aren't as exciting as the new iPhone, Beats by Dre, or the 6th Game of Thrones book (which may or may not ever exist). Trust me, I understand — I work for an online test prep company, [...]

10 Digital Marketing Certificates to Jumpstart Your Career

by Andy Crestodina August 20th, 2014

A degree in advertising, a beautifully polished LinkedIn profile, glowing recommendation, even years of experience in a traditional marketing role. Is it enough? Probably not. Employers know that the world of marketing has changed. They're looking for evidence that the candidate can do search optimization, social media and Analytics. Like a search engine, they're looking [...]

The digital marketing space is evolving quickly; marketing tactics grow and die with every new internet fad. A good example is the recent focus on inbound marketing. The push toward creating more content to support the inbound methodology is causing the space to become flooded, making it increasingly difficult to stand out. Testing and improving [...]

A referral is incredibly valuable. The best way to increase referrals is by delighting your current customers. The fringe benefit of delighting customers is that it will help with your retention rate. We can delight our customers via these 3 tools: 1. Email Communication Now that we have the sale it is important that we [...]

HubSpot is a terrific platform which is designed with the purpose of driving people to your website, generating leads and converting those leads into paying customers. It has been wildly successful for people such as Marcus Sheridan of the Sales Lion and my friends over at Goodbye Crutches, but it isn't perfect (nothing is) and [...]

  If this is your first attempt at Inbound Marketing you are probably not used to working with top and middle of the funnel leads. It is important to note that these leads take longer to close than bottom of the funnel leads. As a marketing professional it is your job to nurture them through [...]

Marketing touches every part of our lives. From the free toy you find in your box of Cheerios in the morning to the sponsored articles you read on your favorite news app to billboards outside your office window to pile of junk direct mail you pick up from your letterbox on the way back home [...]

Now that you have proper lead tracking in place, you can work on attracting more visitors to your site. The goal is to attract quality traffic. We determine the quality of our traffic by monitoring our conversion rate. We can attract more visitors by working on these 5 core components: 1. Keyword Research In order [...]

Budget by Tax Credits[/budget] Inbound Marketing is an effective way to increase lead volume today and sales volume tomorrow. The concept is simple: Attract, Convert, Close and Delight. According to Gleastner Research only 0-18% of visitors are in the Decision (Bottom of Funnel) phase. That leaves 82-100% of visitors in the Awareness (Top of Funnel) [...]

In case you hadn't noticed, content is a big deal. Your visitors love it, and so does Google. But you cant just be creating random content with no target audience in mind. In order to attract the right visitors to your site, you need create the right content that speaks directly to your visitors at [...]