As more companies move to embrace content strategies as part of their SEO efforts, we hear over and over again from all sources that the key to getting those content pieces found is about creating good content that users [...]
Insanity is..."doing the same thing over and over and expecting a different result." - Albert Einstein
As I compared the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends North America report with the equivalent 2015 report, I was shocked to find [...]
If you're running a marketing campaign you need to start tracking your metrics.
I know - it's annoying.
The thing about tracking metrics is, at first glance, it doesn't seem like it's going to improve the campaign.
Afterall, the emails are already sent [...]
Do you know people who talk and talk and you cannot get a word in edgewise? Of course, you do. When those people talk at you, do you drift away thinking about something else and then float back into the [...]
The content marketing scene is brimming with big players. Most of them get noticed soon enough because hungry audience are eager for outstanding content.
As a self-proclaimed Aha expert, I enjoy following content marketers who have an edge. To name just [...]
In 2014, Google's Sergeant of Webspam Matt Cutts delivered a death wish to guest posting as we once knew it. He declared that guest posting purely to gain links and increase ranking would be penalized. The important takeaway was that [...]
I'm a huge online shopper. Hell, I'm a shopaholic in general, period.
But there's something about online shopping that makes it extra special to me. Online shopping is a little like Christmas. Placing an order and waiting with bated breath for [...]
Native advertising is used by some of the most powerful online social media platforms and websites today. USA Today, Facebook, Forbes, the New York Times, and Twitter all utilize this powerful form of content creation. However, 49 percent of people [...]
How are you planning to align your 2015 content marketing strategy to your overall business objectives?
How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015?
What are the [...]