Inbound Marketing

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A Framework For Assessing The Impact Of Your Blog On Company Sales

  Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing. The overall impact of a blog, in terms of the social value it generates, is long-standing. [...]

By | July 7th, 2016|Analytics & ROI Analysis, Content, Inbound Marketing|Comments Off on A Framework For Assessing The Impact Of Your Blog On Company Sales

Quality Over Quantity In Personalized Digital Content Marketing

The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day. More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the [...]

By | June 7th, 2016|Content, Inbound Marketing|Comments Off on Quality Over Quantity In Personalized Digital Content Marketing

Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) This comprehensive series is sequential. For maximum value, I highly recommend [...]

By | May 31st, 2016|Content, Inbound Marketing, Marketing, Social Media Marketing|Comments Off on Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2)

"If you can make cherry-picked influencers fall in love with your brand and GENUINELY appreciate its value, they will AUTHENTICALLY introduce it to their trusting audience and your ROI will soar." - Heba Hosny In the previous article in the [...]

By | March 28th, 2016|Inbound Marketing, Social Media Marketing|Comments Off on Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2)

The Difference between Link Building & Outreach (and How They Work Together)

As business owners we want our websites to be found by as many people as possible. We want to rank the highest for our chosen keywords, attract incremental organic traffic and build solid credibility within our respective industries. Link building [...]

By | March 15th, 2016|Inbound Marketing, SEO|Comments Off on The Difference between Link Building & Outreach (and How They Work Together)

7 Ways To Improve Content Marketing

Here are seven actionable and smart ways to improve your content marketing process: 1. Refer Traffic To 3Rd Party Converting Sites Send non-converting traffic to a content recommendation site such as Outbrain. Outbrain show relevant, related links. They use behavioral [...]

By | February 19th, 2016|Content, Inbound Marketing|Comments Off on 7 Ways To Improve Content Marketing