In 2014, Google's Sergeant of Webspam Matt Cutts delivered a death wish to guest posting as we once knew it. He declared that guest posting purely to gain links and increase ranking would be penalized. The important takeaway was that [...]
I'm a huge online shopper. Hell, I'm a shopaholic in general, period.
But there's something about online shopping that makes it extra special to me. Online shopping is a little like Christmas. Placing an order and waiting with bated breath for [...]
Native advertising is used by some of the most powerful online social media platforms and websites today. USA Today, Facebook, Forbes, the New York Times, and Twitter all utilize this powerful form of content creation. However, 49 percent of people [...]
How are you planning to align your 2015 content marketing strategy to your overall business objectives?
How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015?
What are the [...]
It was the summer of 1999, and me and my best friend (12 and 13-years old respectively) were huddled around my PC eagerly downloading 30 second, 3 megabyte, grainy video clips of old huts in a wood somewhere in America. [...]
Let's face it -- very few products actually sell themselves. The majority of products on the market just aren't as exciting as the new iPhone, Beats by Dre, or the 6th Game of Thrones book (which may or may not [...]
A degree in advertising, a beautifully polished LinkedIn profile, glowing recommendation, even years of experience in a traditional marketing role. Is it enough?
Employers know that the world of marketing has changed. They're looking for evidence that the candidate can [...]
The digital marketing space is evolving quickly; marketing tactics grow and die with every new internet fad.
A good example is the recent focus on inbound marketing. The push toward creating more content to support the inbound methodology is causing the [...]
A referral is incredibly valuable. The best way to increase referrals is by delighting your current customers. The fringe benefit of delighting customers is that it will help with your retention rate. We can delight our customers via these [...]
HubSpot is a terrific platform which is designed with the purpose of driving people to your website, generating leads and converting those leads into paying customers. But it isn't perfect (nothing is) and for many, the price tag can be [...]