Now that you have proper lead tracking in place, you can work on attracting more visitors to your site. The goal is to attract quality traffic. We determine the quality of our traffic by monitoring our conversion rate. We can attract more visitors by working on these 5 core components: 1. Keyword Research In order [...]

Budget by Tax Credits[/budget] Inbound Marketing is an effective way to increase lead volume today and sales volume tomorrow. The concept is simple: Attract, Convert, Close and Delight. According to Gleastner Research only 0-18% of visitors are in the Decision (Bottom of Funnel) phase. That leaves 82-100% of visitors in the Awareness (Top of Funnel) [...]

In case you hadn't noticed, content is a big deal. Your visitors love it, and so does Google. But you cant just be creating random content with no target audience in mind. In order to attract the right visitors to your site, you need create the right content that speaks directly to your visitors at [...]

No matter how good the content on your website is, the simple fact of the Internet is most people only visit a few preferred sites, rarely casting a wider net to see what else may be out there. That is why every good content strategy requires an inbound marketing strategy paired with it. By focusing [...]

Purchase Funnel, Sales Funnel, Marketing Funnel, Customer Funnel and now in the new world of online marketing, we've got the Inbound Marketing Funnel. Well, what are these and what do they do? No matter what you call them, they all have the same purpose — to define and illustrate a customer's journey to a purchase [...]

5 Inbound Marketing Myths Debunked

by Andrei Petrik April 16th, 2014

If your job has anything to do with digital marketing, whether its creating online content, doing SEO or running social media campaigns, by now you have heard of Inbound Marketing. Its a very popular marketing methodology that encapsulates various online tactics and strategies to attract visitors to your site, convert them into leads, turn them [...]

Using Buzzsumo for Building Outreach Lists

by Wayne Barker March 17th, 2014

So you have created, or are planning on making, an awesome piece of content. You know, the kind that Matt Cutts will love; its informative, its funny, it looks brilliant and its going to make you niche famous Maybe. Having great content is not enough. You also need to make sure you have an audience, [...]

There's nothing quite like a little inspirational story to start the new year and get your online marketing headed in the right direction. Joanna Pfahler, Content Marketing Specialist at MSI Data, has just such a story to share with you. One year after launching their new content-focused marketing efforts, MSI Data has seen some serious [...]

Simplifying the Inbound Marketing Methodology (Part 2)

by David Demoe December 30th, 2013

In the first post of this 2-part series, we discussed the first two phases of the inbound marketing framework: Attract and Capture. To recap, the first stage involves attracting the right kind of traffic to your website with relevant, remarkable content. The more visitors you can attract that fit into your target demographic, the better. [...]

Simplifying the Inbound Marketing Methodology (Part 1)

by David Demoe December 23rd, 2013

The story is almost always the same. A company realizes that they need to step-up their online marketing game. They dip their toes in paid search. They design banner ads. They dive headfirst into social media. They buy expensive marketing automation software, attracted to the promise of magnificent exposure and increased sales. These are the [...]