"If you can make cherry-picked influencers fall in love with your brand and GENUINELY appreciate its value, they will AUTHENTICALLY introduce it to their trusting audience and your ROI will soar." - Heba Hosny
In the previous article in the "Influencer [...]
As business owners we want our websites to be found by as many people as possible. We want to rank the highest for our chosen keywords, attract incremental organic traffic and build solid credibility within our respective industries. [...]
Here are seven actionable and smart ways to improve your content marketing process:
1. Refer Traffic To 3Rd Party Converting Sites
Send non-converting traffic to a content recommendation site such as Outbrain.
Outbrain show relevant, related links. They use behavioral targeting to recommended [...]
Insanity is..."doing the same thing over and over and expecting a different result." - Albert Einstein
As I compared the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends North America report with the equivalent 2015 report, I was shocked to find [...]
If you're running a marketing campaign you need to start tracking your metrics.
I know - it's annoying.
The thing about tracking metrics is, at first glance, it doesn't seem like it's going to improve the campaign.
Afterall, the emails are already sent [...]
Do you know people who talk and talk and you cannot get a word in edgewise? Of course, you do. When those people talk at you, do you drift away thinking about something else and then float back into the [...]
The content marketing scene is brimming with big players. Most of them get noticed soon enough because hungry audience are eager for outstanding content.
As a self-proclaimed Aha expert, I enjoy following content marketers who have an edge. To name just [...]
In 2014, Google's Sergeant of Webspam Matt Cutts delivered a death wish to guest posting as we once knew it. He declared that guest posting purely to gain links and increase ranking would be penalized. The important takeaway was that [...]