/Marketing

Target The Right Audience To Build Your Business

Today's marketplace emphasizes the immediacy of the mobile moment coupled with the connection and personalization that's now expected in the customer experience. That makes it a real challenge for any business to identify who your potential customers are, what [...]

By |April 27th, 2016|Marketing, Mobile, SEO|0 Comments

3 Pitfalls Of Digital Marketing – And How To Avoid Them

Blunders in digital marketing campaigns happen more often than you might think and can show up without the least amount of warning. Holes in your marketing campaign can seriously damage a company’s brand image.

With today’s massive [...]

By |April 4th, 2016|Marketing|0 Comments

7 Best Practices For Getting Traffic To Your Website From Offline Sources

Whether you run a large corporation or a small local business, getting traffic to your brand's website is paramount. More traffic means more customers, better search engine rankings, and better visibility for your brand as a whole.

It's likely that you're [...]

By |March 22nd, 2016|Marketing, PR|1 Comment

How To Reward Your Brand Advocates (Without Money)

So you've got brand advocates (great!), and now you want to reward them.

But perhaps you don't have $100 lying around to hand out to every single user who is pushing your brand.

Or maybe, you just want to be a bit [...]

By |February 18th, 2016|Marketing|Comments Off on How To Reward Your Brand Advocates (Without Money)

Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)

"Turn strangers into friends

Turn friends into customers

And then... do the most important job:

Turn your customers into salespeople."
Seth Godin - Flipping The Funnel

This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless [...]

By |February 2nd, 2016|Lead Nurture & Marketing Automation, Marketing|Comments Off on Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)

The Reasons To Add Apple Maps To Your Digital Strategy

Why should your business consider Apple Maps into it’s digital strategy?

Every business wants to grow and in a nutshell, there are only two ways to increase your business: Increase your share of the pie Increase the [...]

By |January 20th, 2016|Marketing|Comments Off on The Reasons To Add Apple Maps To Your Digital Strategy

30 Things to Get Right When Hiring a Digital Marketing Agency [Rookie Guide]

The best time to hire a digital agency is when it’s still an option, not when it becomes a necessity to get the company out of stagnation or fight heavy competition. A good campaign can grow with your company [...]

By |January 14th, 2016|Marketing|Comments Off on 30 Things to Get Right When Hiring a Digital Marketing Agency [Rookie Guide]

How To Use Social Selling In Each Stage Of The Buying Process

In a previous article, I shared the 5 Core Steps to Consultative Selling. The steps were:

building rapport,
conducting a needs analysis,
crafting a solution,
proposing / selling the solution,
and then servicing the account.

Today, let's look at each of those steps from a social [...]

By |January 1st, 2016|Marketing, Social Media Marketing|Comments Off on How To Use Social Selling In Each Stage Of The Buying Process

32% of Americans Think .CA Represents a California-Based Website [Study]

After completing our first study on whether or not Americans would consider purchasing from Canadian retailers, SEP wanted to take our research one step further. In order to understand how Canadian-based websites and companies are perceived in the eyes of [...]

By |December 21st, 2015|Marketing|1 Comment

The Right Time To Send Emails At Every Step Of The Funnel: Timing Is Everything

 

Email is one of the oldest forms of digital marketing and continues to be arguably the most effective. With a bit of analysis and automation, you can time your emails to target audiences when they're at their receptive best. [...]

By |December 14th, 2015|Marketing|1 Comment