If someone told you that your startup could cost you nothing to get off the ground, you would think it was a joke. It may sound impossible, but it truly isn’t with careful planning, a pinch of talent, and a [...]
If you want to drive growth and allocate resources effectively, it is important that you understand the type of visitors you get and which stage of the customer lifecycle they are currently engaged in.
The amount of [...]
It’s 4 in the morning, and you still can’t sleep.
You spent the last 3 hours or so trying to figure out why your aren’t getting the spike in sales that you were hoping to get from your automotive e-commerce site. [...]
Generation Y frequently stumps marketers, and for good reason; unlike previous generations, Gen Y-ers tend to ignore more traditional advertising such as magazine ads or TV commercials. They grew up on the frontlines of the technology revolution, and [...]
I get it…
Your business is your priority. You don’t have time for this useless “social media strategy” or hot new digital marketing tool.
But you know you are leaving money on the [...]
Getting attention is one of the major challenges startups and small businesses face. You have a great business, solid products as well as long-term potential. However, you soon realize that you’re going nowhere without getting people to pay attention to [...]
Social media has changed the way we shop for services and products. According to Hubspot, consumers are a whopping 71% more likely to buy from a company if a social connection has recommended them on social media. This is brand [...]
It’s no longer a question of whether users prefer video content to other forms of content, especially on mobile sites. Users enjoy short-form content that is easily digestible more than any other content, regardless of the device they use [...]
Aren’t all marketers trying to achieve growth?
This is a question that often follows when topics like “growth marketing” or growth hacking” come up.
The answer is yes, but there are still some key differences in growth marketing that sets it apart [...]