Quick, Affordable A/B Testing With PPC

by Robert Brady May 25th, 2015

Making decisions is difficult. The more people involved in that decisions and you have more and more opinions that potentially cloud the decision. Add in that the highest-paid persons opinion (HIPPO for short) carries significantly more weight and you could end up making a poor decision. But what if data could inform your decision? What […]

We are swimming in a sea of content on the web. Ever since Google decreed that content is king, content marketers have been churning it out like their jobs depended on it. Some of it is stuffed with value and oozing with insight yet the vast majority is worthless fluff. This content won't get shared, […]

As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, "…Really??" So recently I set out to document all of those "really??" moments by collecting compelling, action-able, and downright jaw-dropping […]

How Marketing And Sales Funnels Work Together

by Brian Farrell May 15th, 2015

In the traditional business world, marketing is like a big umbrella. The sales department is one of many departments that, in theory, function under the marketing umbrella. In reality, the marketing and sales departments often pursue their own unique responsibilities. Unfortunately, these responsibilities may conflict, but if you want to leverage online leads, you must […]

  Power to the people! In the age of digital marketing this statement speaks volumes to the level of control individual consumers have over the success of particular businesses and brands. Research shows consumers continue to heavily rely on peer reviews when researching local businesses to engage with. In a world saturated with marketing material […]

5 Common Digital Marketing Mistakes That Cost You Money

by Kari Pritchard April 30th, 2015

Sometimes when we get caught up in a project, it can be easy to turn a blind eye to common mistakes. When it comes to your website, mistakes are definitely something you'll want to avoid. Especially obvious ones. That's why we've created this infographic to help you identify 5 digital marketing mistakes you could be […]

20 Basic HTML & CSS Tricks For Marketers

by Sumayya Sattar April 24th, 2015

Back in the day (pre-marketing automation software), marketing didn't require too many technical skills. It has become essential today for the savvy marketer to be able to both build and tweak email templates, landing pages or websites without needing to run to a developer. The two most commonly used technical skills for these tasks are […]

Getting publishers and influencers to link to or promote your content can be tricky. And we know we need to create unique, quality content that adds genuine value but that's easier said than done when so much content comes out every single day . If that isn't a big enough challenge – imagine trying to […]

This is the million dollar question isn't it? Every form needs to collect enough information to qualify a lead or close a sale… but too many fields will result in abandonment. So what's the answer? This is going to be annoying but… it depends. Don't leave just yet… we've got some great insight on form […]

Define marketing. For many of us this would be a relatively easy thing to do. The process by which a company or business promotes their latest products or services to existing and potential customers using techniques such as market research and consumer analysis to find out the best ways to reach their audience. However, if […]