In recent years, Internet memes have become very popular. So much so that they have spilled over from the web into everyday conversation. And just like every widespread social phenomenon, businesses have tried to cash in on memes to promote [...]
You’re planning to launch a new product but you’re so muddled by fear of failure that you end up delaying your launch for months. Either that or you get so distracted by the tiny details that you fail [...]
With the rise of new online social networks in recent years, lead generation has been undergoing some significant changes.
Your potential buyers are overwhelmed with all the noise, and as a result, they ignore the messages that [...]
Conversion is the ultimate aim of a business’s online efforts.
Everything that we do as part of digital marketing is a means to this end.
We pump thousands of dollars and hundreds of hours in our ventures, and if that does not [...]
The Empathy Map is one of those tools that’s not only useful to almost every department in a company, but which is also free. You can either draw it yourself, or use an online template - the latter’s [...]
If someone told you that your startup could cost you nothing to get off the ground, you would think it was a joke. It may sound impossible, but it truly isn’t with careful planning, a pinch of talent, and a [...]
If you want to drive growth and allocate resources effectively, it is important that you understand the type of visitors you get and which stage of the customer lifecycle they are currently engaged in.
The amount of [...]
It’s 4 in the morning, and you still can’t sleep.
You spent the last 3 hours or so trying to figure out why your aren’t getting the spike in sales that you were hoping to get from your automotive e-commerce site. [...]
Generation Y frequently stumps marketers, and for good reason; unlike previous generations, Gen Y-ers tend to ignore more traditional advertising such as magazine ads or TV commercials. They grew up on the frontlines of the technology revolution, and [...]