/Marketing

3 High Impact Marketing Strategies For Business Growth

Here’s the scenario.

It’s been seven months since you launched your online business yet your monthly sales have been close to nonexistent all this time.

“This is really frustrating,” you say to yourself.

You spent countless hours -- let alone thousands of dollars [...]

By |November 24th, 2016|Marketing|0 Comments

5 Content Marketing Mistakes You Need to Avoid

As a content marketing consultant, I get a lot of questions by companies that want to know what they do wrong with their content marketing efforts.

After all, 70% of marketers lack a consistent or integrated content strategy for a reason.

After [...]

By |November 23rd, 2016|Content, Marketing|1 Comment

SEO In Healthcare – How To Capture Millennials

Each year, a new generation of Americans begins their search for a primary care physician. These millions of newly-fledged adults are among the most technology savvy people in the world, having grown up in a culture with a [...]

By |November 11th, 2016|Marketing|0 Comments

4 Sure-shot Ways To Reinvent Your Engagement Funnel

The best marketing funnel models I have come across are the ones that don’t taper at the end – a sale doesn’t bring up the “bofu.” Engagement is an ongoing process, no matter which stage of the journey your [...]

By |November 9th, 2016|Marketing|0 Comments

Making Memes Work For Your Online Marketing

In recent years, Internet memes have become very popular. So much so that they have spilled over from the web into everyday conversation. And just like every widespread social phenomenon, businesses have tried to cash in on memes to promote [...]

By |October 18th, 2016|Content, Marketing|2 Comments

Overcome These 3 Common Product Launch Challenges

You’re planning to launch a new product but you’re so muddled by fear of failure that you end up delaying your launch for months. Either that or you get so distracted by the tiny details that you fail [...]

By |October 13th, 2016|Marketing|0 Comments

3 Surprising Lead Generation Techniques…That Worked!

With the rise of new online social networks in recent years, lead generation has been undergoing some significant changes.

Your potential buyers are overwhelmed with all the noise, and as a result, they ignore the messages that [...]

By |October 12th, 2016|Conversion Optimization, Marketing|2 Comments

Need More Links and Shares? Stir Up a Little Controversy (A List of Do’s and Dont’s)

If you’ve been in the content marketing game for a while, you know an unfortunate reality: Not every campaign will be a viral hit. For every “Most Interesting Man in the World,” there is another idea out there that will [...]

By |October 11th, 2016|Content, Marketing, SEO, Social Media Marketing|0 Comments

Growth Hacking Strategies For Conversion Rate Optimization

Conversion is the ultimate aim of a business’s online efforts.

Everything that we do as part of digital marketing is a means to this end.

We pump thousands of dollars and hundreds of hours in our ventures, and if that does not [...]

By |October 7th, 2016|Marketing|0 Comments

When To Use An Empathy Map

The Empathy Map is one of those tools that’s not only useful to almost every department in a company, but which is also free. You can either draw it yourself, or use an online template - the latter’s [...]

By |October 3rd, 2016|Content, Marketing|1 Comment