9 Mistakes That Leave Your Outreach Dead On Arrival

Getting attention is one of the major challenges startups and small businesses face. You have a great business, solid products as well as long-term potential. However, you soon realize that you’re going nowhere without getting people to pay attention to [...]

By |July 26th, 2016|Inbound Marketing, Marketing|0 Comments

11 Techniques To Identify Your Brand’s Evangelists

Social media has changed the way we shop for services and products. According to Hubspot, consumers are a whopping 71% more likely to buy from a company if a social connection has recommended them on social media. This is brand [...]

By |July 25th, 2016|Marketing|0 Comments

SnapChat vs YouTube For Business

New social platforms are launched all the time. Just like Richard Branson's famous quote “business opportunities are like buses; there’s always another one coming”, you can rest assured that there will be another social platform or app coming soon. [...]

By |July 22nd, 2016|Marketing, Social Media Marketing|0 Comments

Setting Up Your Video Content Strategy

It’s no longer a question of whether users prefer video content to other forms of content, especially on mobile sites. Users enjoy short-form content that is easily digestible more than any other content, regardless of the device they use [...]

By |July 21st, 2016|Content, Marketing|0 Comments

How To Do Growth Marketing Yourself

Aren’t all marketers trying to achieve growth?

This is a question that often follows when topics like “growth marketing” or growth hacking” come up.

The answer is yes, but there are still some key differences in growth marketing that sets it apart [...]

By |July 8th, 2016|Marketing|0 Comments

How Do Online Reviews Affect Your Search Engine Rankings

As a business owner you may have seen the term “reputation management” being bandied about recently. Basically, reputation management refers to methods of influencing and controlling an individual’s or business’s reputation, an increasingly important factor when it comes [...]

By |June 24th, 2016|Marketing, SEO|3 Comments

The Three-step Online Reputation Management Primer

"Help!" she cried.

This is not the opening line of a horror movie or a detective novel. It is the opening line of a conversation I had a few months back with a lady who couldn't get a job [...]

By |June 20th, 2016|Marketing, SEO, Social Media Marketing|2 Comments

Strategies for Securing Ratings and Reviews – Honestly

... because fake reviews are not only immoral -- but also illegal

It's never been easy to earn customer's favor, especially in terms of explicit public appraisal like an online review. As responsible business owners we all [...]

By |June 13th, 2016|Marketing, SEO|Comments Off on Strategies for Securing Ratings and Reviews – Honestly

What Is Facebook Ad Targeting & How To Use It

Facebook Ads have been around for as long as Facebook has and they are now a great portion of any Digital campaign that is in direct contact with customers and of course, a basic ingredient on How To Create A [...]

By |June 10th, 2016|Marketing, Social Media Marketing|Comments Off on What Is Facebook Ad Targeting & How To Use It

Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

The previous articles in the "Influencer Marketing 101" series covered the following areas:

How to identify and track the right influencers (Part 1)
Proven influencer pitching tactics (Part 2)

This comprehensive series is sequential. For maximum value, I highly recommend [...]

By |May 31st, 2016|Content, Inbound Marketing, Marketing, Social Media Marketing|Comments Off on Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)