Key Aspects Of Effective Marketing In 2015

by Liz Farquhar January 22nd, 2015

In 2014 brands learned that the same old song and dance just isn't effective anymore if you want a profit-driven marketing strategy. Target Marketing estimated that by 2020, consumers will manage 85 percent of their relationship with a brand without ever interacting with a person. Even more unbelievable for many brands is the fact that [...]

Personal Branding For Your Business

by Stephen Moyers January 20th, 2015

For better or worse, the cultural phenomenon known as "Kimye" is here to stay. Visit just about any social media or news website, and you'll be bombarded with images and stories of power couple Kim Kardashian and Kanye West. While their popularity is undeniable, critics question their claim to fame. So how do they maintain [...]

Seven Reasons Your Social Media Should Include Instagram

by Keri Jaehnig December 16th, 2014

So, your business is not on Instagram yet? OMG… Instagram is such a great connector and catalyst to all other things social! What are you waiting for? Current Facts About Instagram First, we can all empathize with the statement, "I need another social network like I need a hole in the head." But if it [...]

Did you ever hear the story of Ali Baba and the Forty Thieves? The thieves hid a horde of treasure inside a cave, the mouth of which was sealed using magic. Ali Baba, a poor woodcutter, overhears the thieves using the magic phrase, "Open Sesame," to enter the cave. When they leave, he says the [...]

Is traditional advertising dead? For media planners, the simple answer is No. But the better answer is to borrow a Facebook relationship status it's complicated. Digital marketing is still in its early stages, so a robust set of long-term, hard data doesn't exist yet. However, the short-term results suggest that advertising online can be really [...]

Trends can rapidly change. seemingly with the wind. Good content remains an enduring cornerstone to digital marketing; that doesn't look to be changing any time soon. But within a content plan, the players seem to be shifting all of the time. Which is why marketers need to keep up with the evolving landscape of digital. [...]

5 Ways to Get Traffic to Your E-commerce Website

by Haris Bacic November 14th, 2014

Here's a scenario: you own a small online store that sells products and you are struggling to get enough traffic or conversions. Despite the fact that you have probably spent a lot of money on pay per click and SEO campaigns, you are not seeing results that are long-lasting or viable. Here are 5 ways [...]

As an old school sales and marketing guy I can tell you stories… I've been in sales and marketing for many years.Let me tell you that digital marketing was, and is, a game changer. Before Digital Here's how it worked before digital. I would cold call 20 prospects before I could get 1 appointment. Very [...]

How to Put an Integrated Marketing Plan Into Action

by Amanda DiSilvestro August 14th, 2014

Let's face it; integrated marketing is not a new concept. However, the meaning of integrated marketing seems to be ever changing. While many companies more or less know the meaning of integrated marketing, it's hard to define every aspect and it can be even harder to implement. Fortunately, with a little bit of effort and [...]

Do you ever feel like everyone in your industry is doing the same thing? They have the exact same message as you; the same style and tone and even their websites look eerily similar to yours? If you're doing the same marketing strategies as everyone else – sending similar newsletters each Thursday and the same, [...]