5 Growth Hacking Traffic Ideas and Examples

by Ann Smarty July 1st, 2015

I've talked a lot about diversifying your traffic sources: Long gone are the days where we could rely on Google (not saying it was a smart strategy back then but at least it was possible). Today the only way to survive online is to keep discovering new ways to growth-hack your site visits and leads. […]

I cringe every time a blogger says "content is king". I don't think content has ever been king because the cliche implies that content trumps all and we all know that just isn't true. Content alone does not drive traffic to a new blog. In fact, great content is only self-sustaining when you already have […]

Influencer marketing is more than just another trend in digital media. It continues to gain popularity because it's powerful and its impact reflects on the bottom line of your business. In fact, a report by SocialChorus reveals that . Influencers are consumers who believe in your brand. They play a key role in increasing brand […]

10 Effective Ways To Increase Sales

by Joydeep Bhattacharya June 9th, 2015

The mushroom growth of E-commerce Stores has given rise to extreme competition in the online selling industry. Nice online stores from selling sunglasses to soaps have forced the marketers to think about tactics that can generate better sales. This post will explore the top 10 ways ecommerce site owners can increase their online sales. 1. […]

How To Audit Your Marketing Program

by Tricia Mool June 1st, 2015

If your car ran well sometimes but not others, you'd probably run a diagnostic. If you found one system or part worked well, you'd move onto the next until you knew what was wrong and what wasn't. The same can hold true for your marketing program. Auditing your marketing program helps you diagnose what is […]

Quick, Affordable A/B Testing With PPC

by Robert Brady May 25th, 2015

Making decisions is difficult. The more people involved in that decisions and you have more and more opinions that potentially cloud the decision. Add in that the highest-paid persons opinion (HIPPO for short) carries significantly more weight and you could end up making a poor decision. But what if data could inform your decision? What […]

We are swimming in a sea of content on the web. Ever since Google decreed that content is king, content marketers have been churning it out like their jobs depended on it. Some of it is stuffed with value and oozing with insight yet the vast majority is worthless fluff. This content won't get shared, […]

As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, "…Really??" So recently I set out to document all of those "really??" moments by collecting compelling, action-able, and downright jaw-dropping […]

How Marketing And Sales Funnels Work Together

by Brian Farrell May 15th, 2015

In the traditional business world, marketing is like a big umbrella. The sales department is one of many departments that, in theory, function under the marketing umbrella. In reality, the marketing and sales departments often pursue their own unique responsibilities. Unfortunately, these responsibilities may conflict, but if you want to leverage online leads, you must […]

  Power to the people! In the age of digital marketing this statement speaks volumes to the level of control individual consumers have over the success of particular businesses and brands. Research shows consumers continue to heavily rely on peer reviews when researching local businesses to engage with. In a world saturated with marketing material […]