As an old school sales and marketing guy I can tell you stories… I've been in sales and marketing for many years.Let me tell you that digital marketing was, and is, a game changer. Before Digital Here's how it worked before digital. I would cold call 20 prospects before I could get 1 appointment. Very [...]

How to Put an Integrated Marketing Plan Into Action

by Amanda DiSilvestro August 14th, 2014

Let's face it; integrated marketing is not a new concept. However, the meaning of integrated marketing seems to be ever changing. While many companies more or less know the meaning of integrated marketing, it's hard to define every aspect and it can be even harder to implement. Fortunately, with a little bit of effort and [...]

Do you ever feel like everyone in your industry is doing the same thing? They have the exact same message as you; the same style and tone and even their websites look eerily similar to yours? If you're doing the same marketing strategies as everyone else – sending similar newsletters each Thursday and the same, [...]

The mobile revolution has arrived and is here to stay! For businesses, the first step to conquering this new arena is adapting any of the following strategies to cater to mobile users: a responsive web design, a mobile-focused website or a mobile app. The next and most crucial step is deciding how to optimise your [...]

I can confidently say that didn't know all the ins and outs of digital marketing lingo when I first started in the industry. It was hard to navigate through all the acronyms, short-forms and general business speak. Having said that, once I was immersed into the digital culture, this foreign language started to make sense. [...]

Let's be honest. You are a knowledgeable and respected practitioner of online marketing, you have mad skills, and you are not afraid to roll up your sleeves. You keep a close eye on the company revenue. You know which side of your bread is buttered – as long as you help your boss make money [...]

To some businesses, Digital marketing can seem like an endless maze. To others, it is a paved road to massive success. If you prefer the second scenario, you need to overcome 4 major Digital marketing challenges. If I ask you which aspect you find most challenging about digital marketing, I believe your answer will be [...]

3 Key Rules for a Successful Infographic

by Amy Balliett July 9th, 2014

If you're a marketer looking to hire a designer or agency to create your next infographic, it's important to make sure your money will be well spent. Too often, marketers hire designers with very little infographic experience. They may have a great portfolio of non-infographic designs, but if they aren't too experienced in the field, [...]

Now that we have increased the volume of visitors to the site it is time to start converting them. The majority of these conversions will fall into the top and middle of the sales funnel. We convert them with these 4 components: 1. Premium Content Premium content is your offer to the 82-100% of visitors [...]

How to Implement a National SEO Campaign

by Zain Shah July 3rd, 2014

Let's face it. Most SEO professionals and search marketers work on local SEO campaigns. This is the bread and butter for most agencies and SEO practitioners no matter where in the world you are located. This is mostly true (at least in the US) because more than half of all businesses are by definition, small [...]