The mobile revolution has arrived and is here to stay! For businesses, the first step to conquering this new arena is adapting any of the following strategies to cater to mobile users: a responsive web design, a mobile-focused website or a mobile app. The next and most crucial step is deciding how to optimise your [...]

I can confidently say that didn't know all the ins and outs of digital marketing lingo when I first started in the industry. It was hard to navigate through all the acronyms, short-forms and general business speak. Having said that, once I was immersed into the digital culture, this foreign language started to make sense. [...]

Let's be honest. You are a knowledgeable and respected practitioner of online marketing, you have mad skills, and you are not afraid to roll up your sleeves. You keep a close eye on the company revenue. You know which side of your bread is buttered – as long as you help your boss make money [...]

To some businesses, Digital marketing can seem like an endless maze. To others, it is a paved road to massive success. If you prefer the second scenario, you need to overcome 4 major Digital marketing challenges. If I ask you which aspect you find most challenging about digital marketing, I believe your answer will be [...]

3 Key Rules for a Successful Infographic

by Amy Balliett July 9th, 2014

If you're a marketer looking to hire a designer or agency to create your next infographic, it's important to make sure your money will be well spent. Too often, marketers hire designers with very little infographic experience. They may have a great portfolio of non-infographic designs, but if they aren't too experienced in the field, [...]

Now that we have increased the volume of visitors to the site it is time to start converting them. The majority of these conversions will fall into the top and middle of the sales funnel. We convert them with these 4 components: 1. Premium Content Premium content is your offer to the 82-100% of visitors [...]

How to Implement a National SEO Campaign

by Zain Shah July 3rd, 2014

Let's face it. Most SEO professionals and search marketers work on local SEO campaigns. This is the bread and butter for most agencies and SEO practitioners no matter where in the world you are located. This is mostly true (at least in the US) because more than half of all businesses are by definition, small [...]

How to Get Client Testimonials

by Andrei Petrik July 3rd, 2014

It's no surprise that marketers love client testimonials. They are used as vehicles of social proof, quick trust builders, and influencers of purchase decisions. And not only are testimonials valuable to marketers, but to potential buyers as well. In fact, a study conducted by BrightLocal found that 79% of consumers increasingly trust online reviews as [...]

A lot of my friends have been asking me lately if I'd share something about how musicians can further their SEO efforts, so this post is dedicated to them. In this article I will detail step by step how a musician can leverage the Internet as a marketing tool without ever having to hire a [...]

Internal mistrust and miscommunication between sales and marketing has become the norm in many organizations. This mistrust phenomenon has always struck me as odd because the revenue growth of many organizations can be directly attributed to the effectiveness of their sales and marketing. In fact, according to a study by the Aberdeen Group, organizations with [...]