Marketing

/Marketing

Managing A Brand: Storytelling and Design

Some product team managers get involved with work on the ground level, micromanaging their team members. This article will advocate for a broader approach, allowing team members to explore their own ideas and worry over the details while the manager [...]

By | October 30th, 2017|Marketing|Comments Off on Managing A Brand: Storytelling and Design

5 Strategies To Help You Convert To Multi-Screen Marketing

Historically, television ads have been one of the most effective ways to reach a large audience. TV broadcasts, when first introduced, reached millions of residents in ways that were never before possible. The development and popularization of the internet [...]

By | October 20th, 2017|Marketing|Comments Off on 5 Strategies To Help You Convert To Multi-Screen Marketing

What Can Marketers Do About Ad-Blocking?

Ad viewability is a major concern for marketers and advertisers. And between ad-blocking and flawed viewability standards (which seemingly get harder to enforce by the day) there is plenty to be concerned about. In addition to worrying about programmatic [...]

By | August 30th, 2017|Marketing|Comments Off on What Can Marketers Do About Ad-Blocking?

The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

"Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory [...]

By | August 10th, 2017|Marketing, Social Media Marketing|Comments Off on The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

How to Get More Positive Customer Reviews [Without Being Annoying]

We’re all influenced by online product reviews, whether they’re positive or negative. 61% of customers read online reviews before making a purchase decision. They help eliminate doubt among potential customers and also play a role in your search engine [...]

By | June 26th, 2017|Marketing|Comments Off on How to Get More Positive Customer Reviews [Without Being Annoying]

6 Visual Content Marketing #Stats (& How To Take Advantage Of Them)

Experts predict that, in 2017, content marketing will be tougher than ever. Thought leaders like Mark Schaefer even consider the possibility of content marketing being unsustainable in the near future. In what he describes as the “Content Shock”, Schaefer [...]

By | May 19th, 2017|Marketing|Comments Off on 6 Visual Content Marketing #Stats (& How To Take Advantage Of Them)

How To Increase App Installs Via Quora & Reddit

With the number of apps increasing every day, marketers keep devising different strategies and finding hacks to increase app installs. Most marketers focus on optimizing app store pages, building a community, tracking advertising campaigns, being active on social media [...]

By | May 11th, 2017|Marketing|Comments Off on How To Increase App Installs Via Quora & Reddit