According to Google, over the past two years alone, mobile search traffic has increased five-fold. As more and more customers are on the go, searching for products and services from their mobile devices it's becoming imperative for businesses to engage with their customers and enhance their mobile experience. For some businesses building a separate [...]

With mobile internet users outgrowing desktop users (in some countries) mobile friendly websites are a must. In the past we have often recommended a solution of a one page mobile friendly website on a subdomain like m.example..com, redirecting all smartphone traffic to that page. It's not the best solution but it was the most affordable [...]

3 Tips for Using Infographics on Mobile

by Amy Balliett May 8th, 2014

There are dozens of ways infographics can be displayed both online and offline, but perhaps the most popular format for visualizing information is that of a long, vertical scrolling design. This works perfectly for online sharing and reposting on blogs, but isn't always the best format for mobile viewing. In fact, the smaller the screen [...]

Amidst the link building panic and constant talk about SEO and rankings, we still have mobile to think about and work with. While having a mobile presence is incredibly important, more and more companies are beginning to dabble in app creation for their business. This is a creative way to offer another outlet for you [...]

Statistics from eMarketer reveal that mobile e-commerce would reach the 31 billion USD mark in US alone and would surpass 119 billion USD globally, by 2015. Come to think of it, the new set of data and stats released are only a reiteration of what we already knew: the internet is going to be mobile [...]

The Beginner's Guide to Mobile Web Design

by Daniel Kosir February 28th, 2014

On the web in general, and on consumer-facing websites in particular, we are seeing a shift towards mobile search. Users are increasingly surfing the net on their mobile devices, enjoying the flexibility, speed and convenience it offers. This transition from desktop to mobile represents a change in search habits, and once new habits have been [...]

  Android Dominance Cemented One factor marketers can't afford to overlook when devising mobile strategies is the software running at the core of the devices they're targeting. The operating system comes into play with apps, websites, and beyond. While Apple's iPhone and iPad are largely synonymous with smartphones and tablets respectively, Android is the king [...]

The mobile web is growing leaps and bounds as we write. The whole world has gone mobile. Erick Schonfeld of Techcrunch.com notes that the mobile web grew by about 110% in the U.S last year alluding to research findings from QuantCast. What's with the world you ask? QuantCast also has a worldwide distribution and share [...]

I could tell you that mobile is the future of digital marketing, but that would be a lie. It's already here. If you haven't yet joined the revolution, it's never been more urgent to shift your focus to the mobile customer. By the end of next year you'll see a distinct division between brands who've [...]

8 Essential Mobile Marketing Considerations

by Chiko Noguchi November 11th, 2013

Take these data points into considerations and your mobile strategy can't go wrong.