/PPC

How Expensive Will The Cost Per Click On My Google Adwords Keywords Eventually Get

If you’ve been an advertiser in AdWords for more than a few months you have likely noticed that over time your cost-per-click (CPC) has increased, even for the same average position on the exact same keywords. This can be a [...]

By |August 8th, 2016|PPC|0 Comments

How To Use PPC To Boost Content

Every digital marketer desires to conquer the art and science of content marketing and Pay per Click (PPC) advertising to maximise their digital marketing ROI.

A quick Google search returns a page full page of a combination paid ads as well [...]

By |August 4th, 2016|PPC|0 Comments

How To Use Facebook & Twitter PPC To Build Your Email List

Building your email list is a common goal of virtually all websites, whether an ecommerce store, an industry blog or a brick and mortar store. Email consistently provides one of the highest ROI channels for online marketing, contributing an average [...]

By |June 6th, 2016|PPC|Comments Off on How To Use Facebook & Twitter PPC To Build Your Email List

How To Pick The Best Adwords Format For Your Business

Any marketer new to Google AdWords is probably familiar with one ad-type: text ads that appear in search results.

But text-only ads are far from everything that Adwords has to offer.

Businesses can choose from several [...]

By |May 5th, 2016|PPC|1 Comment

How To Get Maximum Profit From Your Google Analytics + Adwords Connection

 

So, you've linked your Google AdWords and Google Analytics Accounts so you can see campaign data in GA. Setting up the link wasn't so bad - but what are you going to get out of it that you couldn't [...]

By |April 12th, 2016|Analytics & ROI Analysis, PPC|Comments Off on How To Get Maximum Profit From Your Google Analytics + Adwords Connection

3 Ways You Can Use PPC To Boost SEO

Although similar in many ways, paid search and search engine optimization (SEO) are two very different beasts when it comes to digital marketing.

Despite all of the SEO conspiracy theories floating around, there is no correlation between paid [...]

By |April 6th, 2016|PPC|Comments Off on 3 Ways You Can Use PPC To Boost SEO

How To Test & Optimize PPC Ad Campaigns (Part Two)

As we discussed in Part 1, you begin your optimization efforts by keeping a watchful eye on search term reports to weed out irrelevant clicks and impressions. You then look at your keyword performance to find additional dead weight [...]

By |March 30th, 2016|PPC|Comments Off on How To Test & Optimize PPC Ad Campaigns (Part Two)

Google Testing 4 Top Ads Layout

There’s a ton of speculation online about ads being removed from the right side of Google’s SERPs. This speculation is quickly turning into confirmation as a Google spokesperson has reached out to an SEM Post with the following:

“We’ve [...]

By |February 25th, 2016|PPC|2 Comments

How To Test & Optimize PPC Ad Campaigns (Part One)

You planned, researched, built and launched your perfect Pay-Per-Click (PPC) campaign. It's out in the world bringing customers to your store, whether physical or digital. Now you can just sit back and start counting the money right?

NO!

PPC should never be [...]

By |February 15th, 2016|PPC|Comments Off on How To Test & Optimize PPC Ad Campaigns (Part One)

Profit From These Real World Small Business PPC Examples

As a small business there are so many thing to manage with your online marketing: SEO, PPC, email marketing, PR, blogging, etc. Horror stories of businesses making mistakes seem to be all over the internet. But what about the SMBs [...]

By |December 15th, 2015|PPC|Comments Off on Profit From These Real World Small Business PPC Examples