When Yahoo hired Marissa Mayer as CEO in July of 2012, Yahoo was in a long-term agreement that allowed Microsoft to serve the PPC ads on Yahoo search results. Many speculated that she would try to get Yahoo back into [...]
Earlier this year, Google Adwords introduced dynamic structured snippets, which can give customers a "preview" of the type of content your site provides.
While it's additional "real estate" for your ads, a lot of people got frustrated because these dynamic structured [...]
As the marketing industry continues to pivot and shift, marketers have to adapt new strategies and tactics to gain visibility online.
It is predicted that by 2020, customers will manage 85 percent of their relationships without actually talking to a person. [...]
Whether you're looking to attract new website visitors, grow online sales or keep customers coming back for more, Google AdWords takes the guesswork out of your marketing, connecting you to relevant customers across the web at the very moment they [...]