/PPC

Profit From These Real World Small Business PPC Examples

As a small business there are so many thing to manage with your online marketing: SEO, PPC, email marketing, PR, blogging, etc. Horror stories of businesses making mistakes seem to be all over the internet. But what about the SMBs [...]

By |December 15th, 2015|PPC|0 Comments

Creating Your First Campaign In Yahoo Gemini PPC

When Yahoo hired Marissa Mayer as CEO in July of 2012, Yahoo was in a long-term agreement that allowed Microsoft to serve the PPC ads on Yahoo search results. Many speculated that she would try to get Yahoo back into [...]

By |October 13th, 2015|PPC|Comments Off on Creating Your First Campaign In Yahoo Gemini PPC

How to Use AdWords Ad Customizers [PPC]

What Are PPC Ad Customizers Anyway?
PPC ad customizers are a feature of Google Adwords that allow you to change details in your PPC ads and do so dynamically - meaning you can effectuate instant changes as and when you need [...]

By |September 30th, 2015|PPC|Comments Off on How to Use AdWords Ad Customizers [PPC]

3 Things You Need To Know About Adwords' Structured Snippets

Earlier this year, Google Adwords introduced dynamic structured snippets, which can give customers a "preview" of the type of content your site provides.

While it's additional "real estate" for your ads, a lot of people got frustrated because these dynamic structured [...]

By |September 23rd, 2015|PPC|Comments Off on 3 Things You Need To Know About Adwords' Structured Snippets

7 Top Tips For Measuring Your PPC Accounts

 

If you have used AdWords you will probably have discovered that it can be a real money pit. A poorly optimized AdWords campaign will see your ad budget quickly diminish, often with very little to show for it. This is [...]

By |September 14th, 2015|PPC|Comments Off on 7 Top Tips For Measuring Your PPC Accounts

How To Do Keyword Research For Integrated Marketing

As the marketing industry continues to pivot and shift, marketers have to adapt new strategies and tactics to gain visibility online.

It is predicted that by 2020, customers will manage 85 percent of their relationships without actually talking to a person. [...]

By |September 10th, 2015|PPC, SEO|Comments Off on How To Do Keyword Research For Integrated Marketing

AdWords Editor Power Features

For AdWords advertisers looking to manage/optimize their campaigns more efficiently AdWords Editor is a must-have in the toolkit. The biggest reason?

Speed!

By having the entire account downloaded into an offline tool, you're able to navigate around [...]

By |September 3rd, 2015|PPC|3 Comments

Proven Strategies To Succeed In PPC

There are many different digital marketing methods businesses can use to deliver web traffic to a website. SEO and Social Media efforts are good ways to generate traffic, but these can take time while waiting for ranking improvements [...]

By |September 2nd, 2015|PPC|2 Comments

Guide To Google AdWords Quality Score (& How You Can Optimize It)

Whether you're looking to attract new website visitors, grow online sales or keep customers coming back for more, Google AdWords takes the guesswork out of your marketing, connecting you to relevant customers across the web at the very moment they [...]

By |August 11th, 2015|PPC|Comments Off on Guide To Google AdWords Quality Score (& How You Can Optimize It)

5 Tips for Managing Your PPC Accounts

Research shows that 2% is the average click through rate for paid search. While you might be getting an average CTR of 5% of more, are you really being efficient with managing your PPC accounts and are ultimately working on [...]

By |July 9th, 2015|PPC|1 Comment