As we discussed in Part 1, you begin your optimization efforts by keeping a watchful eye on search term reports to weed out irrelevant clicks and impressions. You then look at your keyword performance to find additional dead weight [...]
There’s a ton of speculation online about ads being removed from the right side of Google’s SERPs. This speculation is quickly turning into confirmation as a Google spokesperson has reached out to an SEM Post with the following:
You planned, researched, built and launched your perfect Pay-Per-Click (PPC) campaign. It's out in the world bringing customers to your store, whether physical or digital. Now you can just sit back and start counting the money right?
PPC should never be [...]
Earlier this year, Google Adwords introduced dynamic structured snippets, which can give customers a "preview" of the type of content your site provides.
While it's additional "real estate" for your ads, a lot of people got frustrated because these dynamic structured [...]