What Is The GDN? The Google Display Network is a set of millions of Google Owned and non-Owned websites which reaches more than 90% of online Canadian users. It may also include mobile sites and apps, and covers a pretty wide range of demographics and interest categories. While many individual sites may seem obscure or […]
Stay consistent. Take predetermined action every day. The habit of frequency fosters both character and almost effortless high quality output.
Many companies are torn between a Search Engine Optimization (SEO) or pay-per-click (PPC) strategy for their business. SEO Since early 2012, there have been many questions surrounding the SEO world with Google algorithm updates, such as Penguin, threatening websites and instilling the fear of consequence for utilizing "risky" SEO tactics. Looking at ranking in the […]
Twitter is a fabulous platform to stay current on certain topics in less time. Experts are effectively curating the best content by what information they choose to tweet, retweet, and favorite. In that spirit of giving, here are 34 39 of the top PPC experts you should be following on Twitter . (For SEO experts […]
AdWords has recently released one of my favourite new features since broad match modified keywords. It was added quietly in December 2014 – so quiet that even Inside AdWords didn't do a write-up (yet). Preferring to manage campaigns the old-fashioned way (without third-party tools) it's slightly embarrassing how excited I was to find this hidden […]
As an advertiser, one of the questions I often get asked is "How do we get more?". One of the easiest answers is Bing. For most accounts, Search is the strongest venue for driving qualified traffic and ultimately conversions. If AdWords Search is maxed out, one simple way to increase reach is by using Bing […]
Last week Google announced they updated a newly designed version of AdWords Editor. So what's new and different you ask? Well, it's faster and more efficient for users to manage their AdWords account, which is huge for marketers or agencies that manage multiple accounts. Below are 3 quick takeaways of some of the new features: […]
By now, everyone has heard of Black Friday, and the common belief is that the day is so named because it is the tipping point for retail businesses between losses on the year and profits. If that's the case, making the Christmas shopping season a success is critical. Of course, you're not the only business […]