5 Things Successful PPC Managers Do In The Morning

by Robert Brady February 23rd, 2015

Stay consistent. Take predetermined action every day. The habit of frequency fosters both character and almost effortless high quality output.

How To Identify Keywords With Purchase Intent

by Jennifer Blackie February 20th, 2015

Learn to target searches that are less competitive, less broad, but bring in more money by driving qualified traffic to your site.

How To Combine Your PPC & SEO Strategies

by Kristen Godel January 29th, 2015

Many companies are torn between a Search Engine Optimization (SEO) or pay-per-click (PPC) strategy for their business. SEO Since early 2012, there have been many questions surrounding the SEO world with Google algorithm updates, such as Penguin, threatening websites and instilling the fear of consequence for utilizing "risky" SEO tactics. Looking at ranking in the […]

39 PPC Experts You Must Follow On Twitter

by Robert Brady January 12th, 2015

Twitter is a fabulous platform to stay current on certain topics in less time. Experts are effectively curating the best content by what information they choose to tweet, retweet, and favorite. In that spirit of giving, here are 34 39 of the top PPC experts you should be following on Twitter . (For SEO experts […]

AdWords has recently released one of my favourite new features since broad match modified keywords. It was added quietly in December 2014 – so quiet that even Inside AdWords didn't do a write-up (yet). Preferring to manage campaigns the old-fashioned way (without third-party tools) it's slightly embarrassing how excited I was to find this hidden […]

As an advertiser, one of the questions I often get asked is "How do we get more?". One of the easiest answers is Bing. For most accounts, Search is the strongest venue for driving qualified traffic and ultimately conversions. If AdWords Search is maxed out, one simple way to increase reach is by using Bing […]

Updated: Google AdWords Editor – Version 11.0

by Ron Hutchison December 17th, 2014

Last week Google announced they updated a newly designed version of AdWords Editor. So what's new and different you ask? Well, it's faster and more efficient for users to manage their AdWords account, which is huge for marketers or agencies that manage multiple accounts. Below are 3 quick takeaways of some of the new features: […]

How To Spend Small, Win Big with PPC This Christmas

by Robert Brady December 11th, 2014

By now, everyone has heard of Black Friday, and the common belief is that the day is so named because it is the tipping point for retail businesses between losses on the year and profits. If that's the case, making the Christmas shopping season a success is critical. Of course, you're not the only business […]

4 Quick Fixes to Outsmart Your PPC Competition:

by Ron Hutchison October 30th, 2014

Depending on your industry, PPC can be a very competitive world. You put in long hours & hard work into your campaigns and yet, your competitors seem to have a constant leg up on you. You're asking yourself, how can I get my campaigns to stand out from the crowded PPC world? Well, here are […]

Hyperlocal Panning For Gold Proven More Accurate Than Google Keyword Planner As competition and CPC's (cost per click) rises more rapidly in some verticals than others, Digital Marketers and Businesses alike need to find new untouched territory where the acquisition costs are cheaper. Keyword research is at the foundation of any good Digital marketing strategy […]