How to Use AdWords Ad Customizers [PPC]

What Are PPC Ad Customizers Anyway?
PPC ad customizers are a feature of Google Adwords that allow you to change details in your PPC ads and do so dynamically - meaning you can effectuate instant changes as and when you need [...]

By |September 30th, 2015|PPC|0 Comments

3 Things You Need To Know About Adwords' Structured Snippets

Earlier this year, Google Adwords introduced dynamic structured snippets, which can give customers a "preview" of the type of content your site provides.

While it's additional "real estate" for your ads, a lot of people got frustrated because these dynamic structured [...]

By |September 23rd, 2015|PPC|0 Comments

7 Top Tips For Measuring Your PPC Accounts


If you have used AdWords you will probably have discovered that it can be a real money pit. A poorly optimized AdWords campaign will see your ad budget quickly diminish, often with very little to show for it. This is [...]

By |September 14th, 2015|PPC|0 Comments

How To Do Keyword Research For Integrated Marketing

As the marketing industry continues to pivot and shift, marketers have to adapt new strategies and tactics to gain visibility online.

It is predicted that by 2020, customers will manage 85 percent of their relationships without actually talking to a person. [...]

By |September 10th, 2015|PPC, SEO|0 Comments

AdWords Editor Power Features

For AdWords advertisers looking to manage/optimize their campaigns more efficiently AdWords Editor is a must-have in the toolkit. The biggest reason?


By having the entire account downloaded into an offline tool, you're able to navigate around [...]

By |September 3rd, 2015|PPC|3 Comments

Proven Strategies To Succeed In PPC

There are many different digital marketing methods businesses can use to deliver web traffic to a website. SEO and Social Media efforts are good ways to generate traffic, but these can take time while waiting for ranking improvements [...]

By |September 2nd, 2015|PPC|2 Comments

Guide To Google AdWords Quality Score (& How You Can Optimize It)

Whether you're looking to attract new website visitors, grow online sales or keep customers coming back for more, Google AdWords takes the guesswork out of your marketing, connecting you to relevant customers across the web at the very moment they [...]

By |August 11th, 2015|PPC|Comments Off on Guide To Google AdWords Quality Score (& How You Can Optimize It)

5 Tips for Managing Your PPC Accounts

Research shows that 2% is the average click through rate for paid search. While you might be getting an average CTR of 5% of more, are you really being efficient with managing your PPC accounts and are ultimately working on [...]

By |July 9th, 2015|PPC|1 Comment

The Complete Guide To Reddit Ads

As the self-styled 'front page of the internet', Reddit is one of the fundamental drivers of internet culture and as such, is undoubtedly a very tough nut to crack in terms of marketing to its userbase. Last year though, Reddit's [...]

By |July 6th, 2015|PPC, Social Media Marketing|3 Comments

Easily Lose Tons Of Money With This AdWords Geo-Targeting Setting

AdWords has a variety of geo-targeting capabilities - you can geo-target by city, postal code, and even a radius around your desired location.

What you may not have paid much attention to are the 'Location options (advanced)' settings.

By default, your campaigns [...]

By |July 2nd, 2015|PPC|1 Comment