Google announces the ability to target your ads to only those placements that are above the fold on the Content Network.

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A look at how to jump start a mobile paid search campaign in 5 easy steps.

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Looking at AdWords SiteLinks and how to better managed your PPC Campaigns with SiteLinks in mind. We look at results of our own tests around this feature, where we saw a 60% increase in Conversion Rates for one client.

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We are now 8 days into 2010 and I have yet to put forth my New Years resolutions. I know what you’re thinking – What kind of person doesn’t put together a list of items which they will emphatically try and convince themselves (and others) that they’ll actually follow through on?
I really can’t imagine what [...]

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A look at Google's announcement of a Click-to-Call feature for Ads that display on Mobile Devices and how to get this going for your business.

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Looking at PPC trends leading up to the Holidays, after the Holidays and what you can do to make sure you're in market and you're capturing the opportunity that's out there.

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A look into the new AdWords Ad Sitelinks feature, and how it can help you in your quest for better performing PPC campaigns!

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A look at Quality Scores, and how that impacts your costs and ROI.

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A look at the issues we as Canadian's face in our SEO and PPC endeavors.

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An introductory look at Paid Search

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