4 Quick Fixes to Outsmart Your PPC Competition:

by Ron Hutchison October 30th, 2014

Depending on your industry, PPC can be a very competitive world. You put in long hours & hard work into your campaigns and yet, your competitors seem to have a constant leg up on you. You're asking yourself, how can I get my campaigns to stand out from the crowded PPC world? Well, here are [...]

Hyperlocal Panning For Gold Proven More Accurate Than Google Keyword Planner As competition and CPC's (cost per click) rises more rapidly in some verticals than others, Digital Marketers and Businesses alike need to find new untouched territory where the acquisition costs are cheaper. Keyword research is at the foundation of any good Digital marketing strategy [...]

  Being visible on the major search engines in both the organic and paid search results is a key strategy for good quality web traffic. Most businesses today rely on search based traffic to provide a large share of their leads, growth and revenue. For newer websites or those not ranking well organically, paid campaigns [...]

Why Was My Display Ad Disapproved?

by Vicki Carayannakis September 26th, 2014

It happens all the time. You upload a sweet new set of ads you're sure is going to pump new life into your display campaign. But then it either gets disapproved at the gate, or flagged a couple of days later. There are a bunch of resources out there about text ad disapprovals but unfortunately [...]

How To Set A PPC Budget

by Robert Brady September 9th, 2014

This is a pretty typical part of my initial call with a prospective client. Me: What is the budget for your PPC? Prospective Customer: If I can put in $1 and get out $2, then as much as we need. (laughing) Me: Of course, but how much will the initial budget be while we test [...]

When it comes to the Google Display Network (for the sake of brevity, GDN moving forward), the best analogy I've heard is that it can be like drinking water from a fire hose. If Peter Griffin's experience is any indication of how this would go outside of the world of animation, the results aren't pretty [...]

3 Steps To Bootstrap Your Facebook Ads

by Pierre Lechelle September 2nd, 2014

Facebook gives you excellent possibilities to acquire customers at a very low cost. With more than 829 million of daily active users, most of your customers are probably looking at ads there everyday. Facebook Ads' options for both Targeting & Creative can empower you to deliver your message and to create a compelling ad that [...]

What The Google Adwords Preview Tool Can Do For You

by Jennifer Blackie September 1st, 2014

Using Google AdWords Preview Tool can help determine if your ads are displayed for a particular search term and geographical location. It can show you how the ad looks on devices such as tablets and mobile. searching for your own ads without clicking them can increase cost per clickAnd — it does so without accruing [...]

How To Write Better Click Winning Ads

by Christine Bellefontaine August 15th, 2014

Mark Twain wrote "If I had more time, I would have written a shorter letter". Being brief is hard. With search ads you don't even have a paragraph. You only have 25 characters for a headline, and 2 x35 for a description. Once you show up for a query, you need your ad copy to [...]

Your biggest asset for your AdWords account is time — but many of us have very busy schedules. From fighting rush hour traffic to attending meetings, from squeezing in an hour at the gym to spending time with family; how do you have time to check on the performance of your AdWords account? There isn't [...]