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LinkedIn PPC: 5 Common Mistakes To Avoid

With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for [...]

By | March 6th, 2017|PPC, SEO|0 Comments

Everything You Want to Know About Amazon Advertising

For businesses that sell physical goods online, there’s no such thing as too many sales channels or advertising mediums. So, if you aren’t using Amazon – and specifically Amazon Marketing Services (AMS) – then you’re missing out on a chance [...]

By | December 12th, 2016|PPC|Comments Off on Everything You Want to Know About Amazon Advertising

Funny: Humor Can Work In PPC Ads

Should you add humor to your pay-per-click (PPC) ads, or are PPC ads best left as they traditionally are: concise, informative, and with a straightforward, non-humorous call to action? One side says yes, and another says, not really. Marketing professors [...]

By | September 27th, 2016|PPC|Comments Off on Funny: Humor Can Work In PPC Ads