No matter what, Facebook continues to be a solid source of brand awareness and has now expanded it’s influence into the purchasing funnel.
The percentage of consumers that admit having their purchasing choices skewed by a company’s social [...]
The end of the year is a great time to evaluate your previous year’s performance and make adjustments to your budgets. While marketing dollars continue to shift toward online channels, some businesses will need to cut back on [...]
For businesses that sell physical goods online, there’s no such thing as too many sales channels or advertising mediums. So, if you aren’t using Amazon – and specifically Amazon Marketing Services (AMS) – then you’re missing out on a chance [...]
With the recent launch of Extended Text Ads (ETAs) by Google, and the fact that you’ll be unable to add or edit older format ads after October 26th, advertisers need to get on board with ETAs.
ETAs are the new format [...]
When was the last time you reviewed an AdWords Auction Insights report? When you did, was it anything more than a simple export to check who else is on the radar bidding on the same terms as you? [...]
Facebook offers display ads that allow marketers to target specific audiences based on their geographical location as well as their personal interests.
Facebook is the biggest social network platform in the world and boasts approximately 1.59 billion [...]
If you’ve been an advertiser in AdWords for more than a few months you have likely noticed that over time your cost-per-click (CPC) has increased, even for the same average position on the exact same keywords. This can be a [...]