People ready to buy, know what they want to buy and search for it in detail. Match that query and deliver on it to boost your PPC campaigns.

One impressive comment | Click here to read

The Google Adwords bid pricing model can lead to advertisers over paying for clicks if they seldom change their bid amounts. Learn how to take advantage of the bid pricing model to minimize costs per click..

Awaiting your comment | Click here to read

When you consider how difficult the economy is at this time, those are scary statistics. It’s more important than ever to make sure that every penny you spend is working as hard as possible. If you want to make sure that your marketing is as effective as possible, try these tips.

Awaiting your comment | Click here to read

Since the process isn't complicated, I though I'd share how you can estimate a budget yourself.

For this exercise we'll assume you're going to start with Google AdWords. To get a good estimate, you'll need to answer 4 main questions.

6 perceptive comments | Click here to read

AdWords Editor is a powerful campaign management tool, allowing PPC advertisers to quickly and efficiently make large-scale changes to their AdWords campaigns. One of the great features of AdWords Editor, which is often overlooked, is the comment field, which allows PPC advertisers to enter a custom comment to any keyword, ad message, ad group, or [...]

2 fascinating comments | Click here to read

The holiday season is now upon us, and many marketers have their holiday campaigns up and running. So, I decided to write a post that can help you today. That’s right, you can make changes right after reading this post. Below, I’ve included four tips for using negatives in Google AdWords that you might not be aware of. Each tip can be useful for ensuring your ads display for the most targeted audience.

One impressive comment | Click here to read

Your landing page is where you deliver on the promise of your ad and where you've got to earn the conversion.

5 splendid comments | Click here to read

The easiest way to remember how to do good keyword research for AdWords is too create a seed, then dig deep and go wide. I'll explain what this all means with examples in the rest of this post …

Awaiting your comment | Click here to read

Facebook’s share of online advertising revenue has grown considerably over the last 3 years, largely due to some significant and innovative improvements to their advertising functionality. PPC advertisers can now target users on Facebook with incredible detail, allowing for highly-relevant campaigns reaching thousands of potential niches.

Awaiting your comment | Click here to read

Finding your CPA / ROI sweet spot is easier with Adwords Experiments

Awaiting your comment | Click here to read