/PPC

AdWords Editor Power Features

For AdWords advertisers looking to manage/optimize their campaigns more efficiently AdWords Editor is a must-have in the toolkit. The biggest reason?

Speed!

By having the entire account downloaded into an offline tool, you're able to navigate around [...]

By |September 3rd, 2015|PPC|3 Comments

Proven Strategies To Succeed In PPC

There are many different digital marketing methods businesses can use to deliver web traffic to a website. SEO and Social Media efforts are good ways to generate traffic, but these can take time while waiting for ranking improvements [...]

By |September 2nd, 2015|PPC|2 Comments

Guide To Google AdWords Quality Score (& How You Can Optimize It)

Whether you're looking to attract new website visitors, grow online sales or keep customers coming back for more, Google AdWords takes the guesswork out of your marketing, connecting you to relevant customers across the web at the very moment they [...]

By |August 11th, 2015|PPC|0 Comments

5 Tips for Managing Your PPC Accounts

Research shows that 2% is the average click through rate for paid search. While you might be getting an average CTR of 5% of more, are you really being efficient with managing your PPC accounts and are ultimately working on [...]

By |July 9th, 2015|PPC|1 Comment

The Complete Guide To Reddit Ads

As the self-styled 'front page of the internet', Reddit is one of the fundamental drivers of internet culture and as such, is undoubtedly a very tough nut to crack in terms of marketing to its userbase. Last year though, Reddit's [...]

By |July 6th, 2015|PPC, Social Media Marketing|3 Comments

Easily Lose Tons Of Money With This AdWords Geo-Targeting Setting

AdWords has a variety of geo-targeting capabilities - you can geo-target by city, postal code, and even a radius around your desired location.

What you may not have paid much attention to are the 'Location options (advanced)' settings.

By default, your campaigns [...]

By |July 2nd, 2015|PPC|1 Comment

5 Easy To Fix Reasons You're Not Getting Qualified Leads From AdWords

Potential customers are searching for solutions to their problems every day and AdWords is the perfect way to get in front of them at the exact moment they're looking. They click your ad, show up on your site and convert [...]

By |June 29th, 2015|PPC|2 Comments

Remarketing Frequency Capping & Membership Duration Testing

I'm still amazed whenever I bring up retargeting to new clients and they have no clue what I'm talking about. That's until I follow up with, "you know, the ads that stalk you everywhere you go."

Without fail, they know exactly [...]

By |June 25th, 2015|PPC|Comments Off on Remarketing Frequency Capping & Membership Duration Testing

Up Close & Personal With Facebook's Ad Manager App

At last tally, Facebook can count over 2 million advertisers among its ranks , and there's no reason to believe that number's going to do anything but increase.

The company does what it can to make life easier for advertisers. This [...]

By |June 18th, 2015|PPC|2 Comments

How To Setup Your PPC Campaigns For Better Quality Scores, CTR, And ROI

Co-authored with Kristen Godel.

The easiest way to get the best quality scores, click through rates, and highest return of investment from your pay per click campaign is to optimize the setup of your account from the start.
Account Structure

A well-structured account [...]

By |June 11th, 2015|PPC|Comments Off on How To Setup Your PPC Campaigns For Better Quality Scores, CTR, And ROI