Twitter lets you create objective based ad campaigns in order to reach the right people at the right time. Whether you want to stay local or reach a global audience, Twitter is the perfect platform for your advertising needs. You [...]
With the recent launch of Extended Text Ads (ETAs) by Google, and the fact that you’ll be unable to add or edit older format ads after October 26th, advertisers need to get on board with ETAs.
ETAs are the new format [...]
When was the last time you reviewed an AdWords Auction Insights report? When you did, was it anything more than a simple export to check who else is on the radar bidding on the same terms as you? [...]
Facebook offers display ads that allow marketers to target specific audiences based on their geographical location as well as their personal interests.
Facebook is the biggest social network platform in the world and boasts approximately 1.59 billion [...]
If you’ve been an advertiser in AdWords for more than a few months you have likely noticed that over time your cost-per-click (CPC) has increased, even for the same average position on the exact same keywords. This can be a [...]
Building your email list is a common goal of virtually all websites, whether an ecommerce store, an industry blog or a brick and mortar store. Email consistently provides one of the highest ROI channels for online marketing, contributing an average [...]