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Exact Match vs. Close Variants: Difference & Impact

Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about [...]

By | April 19th, 2017|PPC|Comments Off on Exact Match vs. Close Variants: Difference & Impact

LinkedIn PPC: 5 Common Mistakes To Avoid

With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for [...]

By | March 6th, 2017|PPC, SEO|Comments Off on LinkedIn PPC: 5 Common Mistakes To Avoid

Everything You Want to Know About Amazon Advertising

For businesses that sell physical goods online, there’s no such thing as too many sales channels or advertising mediums. So, if you aren’t using Amazon – and specifically Amazon Marketing Services (AMS) – then you’re missing out on a chance [...]

By | December 12th, 2016|PPC|Comments Off on Everything You Want to Know About Amazon Advertising