How Successful Marketing Managers Stay Informed? Podcasts And Google+ Hangouts It's a fun day in marketing when your product or service is looking spiffy, and you're staying ahead of your competition. It is also awesome when you can step away from the laptop or mobile. Am I right? Here, you can just….listen. Similar Yet Different: [...]

Should Facebook Marketers Focus on Likes, Shares, or Promoted Posts? Facebook has become a social networking platform with a user base of over a billion. Many SMBs and marketers have had to keep up with Facebook's rapidly changing marketing platform as well as the inherent changes in the social media world. A Facebook handbook can [...]

Six Social Media Marketing Trends That Will Stay On

by Stephen Moyers June 19th, 2014

The recent optimal use of social media was noticed in Ukraine by its Right Sector that created an app of its own — currently available only at Google Play market for Android devices — for its fans on Twitter and Facebook. The app has two significant features, newsfeed and function for donation, with privacy as [...]

Google seems to constantly have us worrying no matter how transparent they try to be, and this year the buzz seems to be around guest posting. The practice has been an important one for many companies, so Google's news to get strict with different policies and linking opportunities wasnt taken lightly in the community. It [...]

Social Media Marketing: The Transparent Expenditure

by Gabriella Sannino June 6th, 2014

Many traditional marketers will quickly note that using social media marketing to increase SEO is a dangerous venture without the proper measurement for ROI. In fact, that is correct for all forms of marketing and SEO efforts. One of the key components of any marketing venture is a careful, pre-planned analysis of expenditures against goals. [...]

Advertising on social media has grown astronomically in a very short period of time. Considering it didn't even exist ten years ago (the first social media ad was released on Facebook in 2004) the estimated $12 billion of revenue it will generate by 2017 is indeed impressive. But I would argue it's not all that [...]

How to Get Started Marketing on Instagram

by Adrienne Erin June 2nd, 2014

For a lot of marketers, the land of strictly-mobile social apps like Instagram and Snapchat is completely foreign. We're more comfortable building campaigns on the networks we understand: Facebook, Twitter, and maybe Pinterest. But the world is becoming increasingly mobile-first. Desktop-first social networks like Facebook are starting to give way to other networks that suit [...]

Can Social Media Improve Customer Service?

by Jonathan Saar May 30th, 2014

Can social media influence the perception of customer service?

LinkedIn has 250+ million users. The vast majority of them are on LinkedIn for one of three purposes: 1) Find a Job, 2)Check Out a Job Applicant/Potential Job Applicant, and 3) Build Their Professional Network. Note that these are all business focused tasks. Thus, advertising on LinkedIn offers a unique opportunity amongst social networks. Namely, [...]

National enterprise marketing on social media platforms has changed dramatically in the past few years. Most major social media sites now have analytic tools available for users to measure the efficacy of their campaigns, but that doesnt necessarily solve the challenges faced by national brands that implement campaigns across vast networks and geographic areas. Popular [...]