Hootsuit has been around since 2008 and is currently one of the most popular ways to manage social messaging on Twitter, Facebook and more. When it was first launched it's main focus was on making it easier to manage multiple social media platforms through one interface. These days this is just one of the benefit's [...]

Update: the move has now been completed. Google rolled out the new Google + Local dashboard platform for Canadian business owners back in August 2013. Not all dashboard platforms are fully migrated and business owners have to wait until Google updates automatically in order to experience the new "Places for Business" dashboard. Features & Benefits [...]

Top Google+ Plugins for WordPress Sites

by Chris Marentis July 4th, 2014

Like many of its competitors, Google+ has positioned itself as a platform capable of comprehensive online marketing campaigns. Since your website can now be integrated with Google+ via Google+ plugins, you can maximize your exposure and reduce your workload all at once. Google+ plugins can pave the way for simpler marketing tactics as you grow [...]

  This October, Yelp will celebrate 10 years operating their online review service, or as they like to call it, an "online urban guide and business review website". Over the past decade, the site has evolved dramatically, and has proven to be an excellent consumer resource for finding local services within various industries. Whether a [...]

How to Reuse or Repurpose Your Social Media Updates

by Sameer Panjwani June 25th, 2014

So your team does a good job at producing kick-ass content, but you are not really sure how to take it from there. Of course, the content is going to be published on your blog, but how to spread the word about it? Saying Hey, check out our new blog post! everyday might generate a [...]

How Successful Marketing Managers Stay Informed? Podcasts And Google+ Hangouts It's a fun day in marketing when your product or service is looking spiffy, and you're staying ahead of your competition. It is also awesome when you can step away from the laptop or mobile. Am I right? Here, you can just….listen. Similar Yet Different: [...]

Should Facebook Marketers Focus on Likes, Shares, or Promoted Posts? Facebook has become a social networking platform with a user base of over a billion. Many SMBs and marketers have had to keep up with Facebook's rapidly changing marketing platform as well as the inherent changes in the social media world. A Facebook handbook can [...]

Six Social Media Marketing Trends That Will Stay On

by Stephen Moyers June 19th, 2014

The recent optimal use of social media was noticed in Ukraine by its Right Sector that created an app of its own — currently available only at Google Play market for Android devices — for its fans on Twitter and Facebook. The app has two significant features, newsfeed and function for donation, with privacy as [...]

Google seems to constantly have us worrying no matter how transparent they try to be, and this year the buzz seems to be around guest posting. The practice has been an important one for many companies, so Google's news to get strict with different policies and linking opportunities wasnt taken lightly in the community. It [...]

Social Media Marketing: The Transparent Expenditure

by Gabriella Sannino June 6th, 2014

Many traditional marketers will quickly note that using social media marketing to increase SEO is a dangerous venture without the proper measurement for ROI. In fact, that is correct for all forms of marketing and SEO efforts. One of the key components of any marketing venture is a careful, pre-planned analysis of expenditures against goals. [...]