A website works for you 24/7. Be certain you take advantage of the access your site can provide and make the most of your online presence by avoiding these typical pitfalls.
1. Make Your Customer Hunt Around For A “Buy” Button
When a potential customer wants to buy a product or service on your website, make that process simple.
If the e-commerce feature of your site isn’t easy to use and clear, your customer may go elsewhere.
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2. Your Contact Information Isn’t Prominent
Your business phone and email should be highly visible throughout your site. Have different ways for customers to get in touch with you in case they have questions.
Don’t be afraid of providing an email address. I know some may have privacy concerns, but can a business really afford not to have one of the easiest ways for someone to contact them?
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3. Have Music Or A Video That Automatically Starts After A Page Loads
Here’s a little known secret, people search the web while at work or other public places where music suddenly blaring out of their computer is frowned upon.
Let the visitor have control over sound and video, it’s just respectful.
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4. Visitor Counters
A popular and cool feature back in 1995. One of the things that dates a site, in my opinion.
To succeed in the competitive online market, just knowing how many visitors have viewed your site is not enough. There are free tools available that integrate with your site and give you much more information about your visitor such as what pages they are viewing and how long they are staying.
5. Your Content Lacks Content
Your content is has to be relevant to your business.
Show your personality, be unique, but save the how I met my wife stories for the family.
Don’t bore your customer with excessively long paragraphs.
Share your information in a manner that is concise and easy to read. And don’t over use bold text, use it for important ideas only.
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6. Missing Or Broken Links
This is also a usability issue as well as a design issue.
Links that don’t work or lead to the wrong place, frustrate your visitor and they will leave.
Always test every link to make certain that it functions as it should.
I take design very seriously, sometimes dreaming in HTML. The rest of life...not so much. See more of my design-related thoughts at http://www.lpdesignhelp.com.