One of the hot topics for Google these days is implementing a functional real-time search. There's no denying that the success of Twitter is the draw for this need. Increasingly audiences want search results tailored around current events, skipping sites with more established content.
Relevancy vs Trends
In a recent article at The SEO Company, Dave Eaves explored some intriguing results where a blogger managed to get onto the first page of Google for the highly competitive term "porn" (we're sure Dave was just doing research). The blogger's first page ranking lasted only a couple of days, as there was a temporary link spike for one particular post that had been written and spread through the internet.
Google has clearly been tinkering with it's black box algorithm, adjusting search results to better reflect current events. If a new page gets a high number of backlinks from trusted sources in a short time frame, it's fair to assume that the page is worthy of a temporary boost in the SERPs.
The typical use for Google Trends has been to observe search terms that have become popular in the past months or years. This new real-time approach underscores their efforts to quantify trends in hours and possibly even minutes.
On a related note, is anybody else surprised that neither Facebook or Google has bought Twitter yet?