There is no shortage of SEO agencies and they are all ready and willing to compete for your business. With so many options out there, many businesses find it challenging to choose the right SEO agency for their needs. To simplify the decision-making process, we have created an unbiased [...]
Digital ad best practices: Learn how to optimize your advertising campaigns when money is tight. As businesses are impacted by the pandemic, many have had to drop advertising budgets and re-examine their digital strategy. With tightened purse-strings and higher stakes, efficient advertising has never been more important. Here are five effective low budget ad tactics, businesses should consider to make the most [...]
Content marketing is one of the biggest success stories in the global marketing industry. Everyday, thousands of pieces of content are published, all professionally planned, commissioned and measured to give brands a powerful way to reach their customers. This builds [...]
A few months ago Bryant Garvin wrote an interesting post arguing how phrase match keywords have negligible use in Google AdWords campaigns, and how exact and modified broad match keywords should instead provide sufficient opportunity for most Google AdWords advertisers [...]
Google has made life a whole lot easier for local business owners. Google My Business is a unified interface designed specifically for local businesses and large enterprises. It was created to be a user-friendly platform and the quick tutorial below [...]
Like many of its competitors, Google+ has positioned itself as a platform capable of comprehensive online marketing campaigns. Since your website can now be integrated with Google+ via Google+ plugins, you can maximize your exposure and reduce your workload all [...]
Heard about RLSA? Remarketing Lists for Search Ads? Google search remarketing? If so, you're in the minority. According to Google (All-Stars Engage Summit, Mountain View, CA), less than 1% of advertisers using Google AdWords in August 2013 were aware of [...]
So that's that then. With the recent decree from Matt Cutts stating that guest blogging is "done", reinforced by a manual penalty imposed on the popular blogging community MyBlogGuest, can guest content possibly have a future for online marketing? Well [...]
The concept is simpe: don't make google look stupid, Here's how to avoid ticking them off.
Remember when Google released the Panda algorithm? This was when content penalties were introduced, used primarily to eliminate scraper websites that would rip content from one website and put it on their own. This practice was frowned upon particularly because, [...]
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