L-I-S-T-E-N: The Social Media Process Simplified

by Bob Nunn March 18th, 2010 

To many, the concept of social media is a vague concept. It's a concept most strongly embraced and propagated by those who view the world from the 50,000 foot level. Almost by definition that means it makes sense to the thinkers of the world, but to the doers of the world, it's much less practical.

It need not be that way however.

In order to demystify social media, we at Search Engine People have created the L-I-S-T-E-N acronym to help business understand the simplicity of the social media process. Its a great acronym given that LISTENing is a major point of differentiation between old media, and social media. Each letter of the acronym stands for a different phase of the process, and builds upon each preceding step, so theres a natural progression of activities:

The Letter L

Listen

The Letter I

Identify

The Letter S

Solve

The Letter T

Test

The Letter E

Engage

The Letter N

Nurture your Fan Base

The Base Idea

The application of this process will help companies accomplish three really important objectives.

  1. Reduce the likelihood individuals will spread negative messages about your company or its brands.
  2. Give marketers the opportunity to turn problems into opportunities and, even more, sales.
  3. Encourage those who have had positive experiences with a company, to share those experiences with others.

Who wouldnt want to do all of that?

At its base level, the LISTEN process is as simple as

  • creating a continuous feedback loop that listens for feedback and ideas,
  • making modifications based on that feedback,
  • engaging in communications with those whom give input,
  • providing solutions to the original problems as defined by those people

The biggest ROI comes from identifying the biggest fans of the company and empowering them to carry forth positive messages about the company and the solutions it provides in the form of products and services.

A little oversimplified maybe, but still a good high level overview.

The following six posts detail a process that will get you found — and bring you fame & fans using Social Media Marketing.

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5 Responses to “L-I-S-T-E-N: The Social Media Process Simplified”

  1. [...] week we introduced a new series of blog posts: L-I-S-T-E-N: The Social Media Process Simplified; a 6-step process that simplifies successful social media marketing by using LISTEN as an acronym [...]

  2. [...] our first in a series that details a simple process for planning Social Media based on the acronym L-I-S-T-E-N.  This week we move on to the second phase of the social media process: Identifying and [...]

  3. [...] you’ve followed our series for A Simple Process for Successful Social Media, by now you’ve created a strategy based on listening & identifying the problem.  The fourth [...]

  4. [...] this final phase of a Simple Process To Social Media Success, companies have already listened to the conversation, identified their fans, developed a strategy [...]

  5. [...] to as many comments as possible – both positive and negative. Listen. Keep your ears out for any issues that arise, whether it’s someone posting about sending their [...]