mobile

It's not uncommon knowledge that mobile and tablet searches have been increasingly responsible for driving traffic to websites. Representing roughly 10-20% of all web traffic, (and in some cases being the primary driver of traffic for high volume local searches), appealing to mobile searchers is a key piece in staying ahead of the game. People are constantly connected with their SmartPhones (I'll admit I haven't left my iPhone 5 alone since I got it), and they want to find the information desired, when they want/need it.

Whether your company is B2B or B2C, mobile is huge for driving business both online and offline. If you're still debating whether a mobile optimized site is right for your business, we're going to zero in on why it's crucial for B2B companies to have a mobile-friendly site. Here's the scoop:

  • 69% of B2B consumers search via SmartPhones to get info for business purchase decisions
    Tweet This Stat!
  • By 2013, more people will use their mobile phones than PCs to get online Tweet This Stat!
  • 80% of customers abandon a mobile site if they have a bad user experience Tweet This Stat!
  • 74% of users say they're more likely to return to a site if it's mobile-friendly Tweet This Stat!
  • A mobile-friendly site makes users 67% more likely to convert Tweet This Stat!
  • A non-mobile-friendly site makes users 61% more likely to bounce Tweet This Stat!
  • Mobile search traffic for B2Bs has increased at 4X the rate of PC traffic since 2011 Tweet This Stat!
  • 52% of users are less likely to engage with a company after a bad mobile experience Tweet This Stat!

Convinced? Here are a few quick tips for getting started with optimizing your site for mobile:

1. Create a mobile-optimized version of your site. Use a tool like www.dudamobile.com to check out how your site currently looks to mobile searchers. Here are a few other handy resources:

Go Mo

mobiForge

GinWiz

PagePart

2. Using analytics, check out the volume of traffic coming to your site per device (i.e. Android, iPhone, Tablets) and be aware of Responsive Website Design when device-optimizing your mobile site.

3. Think like your audience. Anticipate what information people are looking for on-the-go, and ensure it's the first thing they see on your mobile site.

Good news: if you don't have a mobile site, that doesn't mean you 're completely SOL. You can still advertise on mobile in your PPC efforts. In AdWords, there's a "display phone number" option, so you leave out the link to your site. When users searching click on your ad on a mobile device, the click to call pop-up will appear on their device, and you're charged for that click.

We've long known how quickly visitors bounce from a site that looks bad on a PC. The takeaway here is that users searching on mobile devices will bounce just as quickly from a site that isn't mobile-friendly, and will engage less with a brand as a result. It's essential to optimize your site for a mobile audience to increase your brand's credibility, reputation, and to build and nurture customer relationships.

Sources:

googlemobileads.blogspot.ca

techcrunch.com

googlemobileads.blogspot.ca

conversionxl.com

www.howtogomo.com

thinkwithgoogle.com

Brittney Dudar

Brittney is a Google AdWords Certified Paid Search Specialist on the PPC team at Search Engine People. Brittney is passionate about digital media, blogging, philanthropy, music and fashion.

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