In many ways, online life is the same as offline life. We as people and companies, continually seem to amass 'stuff'. Offline its trinkets, clothes, sports gear, tools, etc. Over time as this "stuff" amasses, it gathers cobwebs due to its lack of use, and occupies otherwise valuable space.
The concept of "Spring Cleaning" was therefore developed to enable us to rid ourselves of the unneeded items, and is often followed by a 'garage sale' which is our meager attempt to turn refuse trinkets into cash.
Well, the same is true online. Blog posts amass and become dated and irrelevant, unneeded categories persist, links break, and so forth. So, why not apply the same logic to our blogs, and spring clean our blogs? Not only is it necessary, but it can also generate some much needed additional rankings and revenues when done properly … and you won't have to hold a virtual garage sale either!
Here's what I propose. One day every year (propose May 1st), spend some much needed time on your blog. Spring clean it! Some of the tasks you may want to undertake as part of the blog spring cleaning effort:
1. clean up the subject categories – all too often they get wayyyyyy out of hand
2. find and repair broken links
3. upload valuable time saving plugins
4. remove plugins not being utilized
5. upload new widgets/remove outdated widgets
6. respond to comments … its an opportunity to forge relationships
7. update your copyright statement
8. update your blogroll
9. install wp-firewall and Donna's security files to help protect your blog
10. redirect outdated posts, or those posts no longer performing, to focus their link power. Try the WordPress Blog Link & Traffic Analysis Plugin by SEP
What other tasks do you suggest for inclusion as part of the Blog Spring Cleaning effort? I'd love to hear your thoughts!
Sources and Related Resources:
1. Spring Cleaning for Your Blog (Yes I Know Its Winter)