AlanMitchell

/Alan Mitchell

About the Author: Alan Mitchell

Alan Mitchell is the founder of Calculate Marketing, helping businesses of all sizes improve their return on investment from PPC marketing with comprehensive long-tail keyword strategies and intelligent campaign analysis.

Calculate Marketing

Here’s Why Google AdWords Phrase Match Matters [Stats + Theory]

A few months ago Bryant Garvin wrote an interesting post arguing how phrase match keywords have negligible use in Google AdWords campaigns, and how exact and modified broad match keywords should instead provide sufficient opportunity for most Google AdWords advertisers [...]

By | July 17th, 2014|PPC|Comments Off on Here’s Why Google AdWords Phrase Match Matters [Stats + Theory]

The 10 Step Google Search Remarketing Setup Guide for AdWords (RLSA)

Heard about RLSA? Remarketing Lists for Search Ads? Google search remarketing? If so, you're in the minority. According to Google (All-Stars Engage Summit, Mountain View, CA), less than 1% of advertisers using Google AdWords in August 2013 were aware of [...]

By | May 22nd, 2014|PPC|Comments Off on The 10 Step Google Search Remarketing Setup Guide for AdWords (RLSA)

How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations

Photo by dan taylor Chances are, by now you've heard about the benefits of long-tail keywords. Chances are, you're already using long-tail keywords in your Google AdWords campaigns. But exactly how long-tail are your campaigns? Too little? Too [...]

By | March 25th, 2014|PPC|Comments Off on How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations

3 Steps to Google AdWords RLSA Success

Remarketing Lists for Search Ads (RLSA) is relatively new Google AdWords feature which allows you to show ads on Google only to people who have previously visited your website. Since a visit to your website suggests that that person is [...]

By | November 26th, 2013|PPC|1 Comment

How to Create Truly Effective eCommerce PPC Campaigns

A few months ago, I wrote about how to effectively work with a PPC long-tail when the long tail is too long. Using the cleaning services industry as an example, I showed how targeting thousands of combinations of location + [...]

By | March 5th, 2013|PPC|Comments Off on How to Create Truly Effective eCommerce PPC Campaigns