RobertBrady

/Robert Brady

About the Author: Robert Brady

Robert Brady is the head PPC wizard at Righteous Marketing, a Google AdWords Certified Partner and Microsoft adExcellence Member. He manages PPC accounts for both small and large businesses and offers a PPC training program for the DIYer.

Righteous Marketing

How To Use LinkedIn Lead Gen Forms

Since LinkedIn was acquired by Microsoft there has been a flurry of new features and capabilities. One such feature is the introduction of Lead Gen Forms. So what are they? How do they work? Should you be testing them? [...]

By | June 15th, 2017|PPC|1 Comment

Exact Match vs. Close Variants: Difference & Impact

Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about [...]

By | April 19th, 2017|PPC|Comments Off on Exact Match vs. Close Variants: Difference & Impact

LinkedIn PPC: 5 Common Mistakes To Avoid

With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for [...]

By | March 6th, 2017|PPC, SEO|Comments Off on LinkedIn PPC: 5 Common Mistakes To Avoid

3 Ways To Kill It With Extended Text Ads (ETAs)

With the recent launch of Extended Text Ads (ETAs) by Google, and the fact that you’ll be unable to add or edit older format ads after October 26th, advertisers need to get on board with ETAs. ETAs are the new [...]

By | September 21st, 2016|PPC|Comments Off on 3 Ways To Kill It With Extended Text Ads (ETAs)

How To Use Facebook & Twitter PPC To Build Your Email List

Building your email list is a common goal of virtually all websites, whether an ecommerce store, an industry blog or a brick and mortar store. Email consistently provides one of the highest ROI channels for online marketing, contributing an average [...]

By | June 6th, 2016|PPC|Comments Off on How To Use Facebook & Twitter PPC To Build Your Email List

How To Test & Optimize PPC Ad Campaigns (Part Two)

As we discussed in Part 1, you begin your optimization efforts by keeping a watchful eye on search term reports to weed out irrelevant clicks and impressions. You then look at your keyword performance to find additional dead weight as [...]

By | March 30th, 2016|PPC|Comments Off on How To Test & Optimize PPC Ad Campaigns (Part Two)

How To Test & Optimize PPC Ad Campaigns (Part One)

You planned, researched, built and launched your perfect Pay-Per-Click (PPC) campaign. It's out in the world bringing customers to your store, whether physical or digital. Now you can just sit back and start counting the money right? NO! PPC should [...]

By | February 15th, 2016|PPC|Comments Off on How To Test & Optimize PPC Ad Campaigns (Part One)