RobertBrady

/Robert Brady

About the Author: Robert Brady

Robert Brady is the head PPC wizard at Righteous Marketing, a Google AdWords Certified Partner and Microsoft adExcellence Member. He manages PPC accounts for both small and large businesses and offers a PPC training program for the DIYer.

Righteous Marketing

How To Write Compelling Ad Copy

The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, [...]

By | December 21st, 2017|PPC|Comments Off on How To Write Compelling Ad Copy

Make Your AdWords Call-Only Ads Stand Out

  For advertisers who want to generate phone calls from their AdWords efforts, there has long been a tough decision about ad formats. You could add a call extension to your ad and get a “Call” CTA added. This meant [...]

By | October 2nd, 2017|PPC|Comments Off on Make Your AdWords Call-Only Ads Stand Out

Exact Match vs. Close Variants: Difference & Impact

Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about [...]

By | April 19th, 2017|PPC|Comments Off on Exact Match vs. Close Variants: Difference & Impact

LinkedIn PPC: 5 Common Mistakes To Avoid

With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for [...]

By | March 6th, 2017|PPC, SEO|Comments Off on LinkedIn PPC: 5 Common Mistakes To Avoid

3 Ways To Kill It With Extended Text Ads (ETAs)

With the recent launch of Extended Text Ads (ETAs) by Google, and the fact that you’ll be unable to add or edit older format ads after October 26th, advertisers need to get on board with ETAs. ETAs are the new [...]

By | September 21st, 2016|PPC|Comments Off on 3 Ways To Kill It With Extended Text Ads (ETAs)