Ron has extensive knowledge of sales, partnership marketing, account management, business development, affiliate marketing, brand licensing and channel marketing, including working on programs with companies like Wal-Mart, Dell Computer, Carphone Warehouse, Hewlett Packard and Choice Hotels who have all reaped the benefits from the strategic programs that he has created. Over the last few years Ron has worked with leading North American companies that include 1-800-GOT-JUNK?, Coastal Contacts, Aeroplan, Linens N Things, Ubisoft, The ALDO Group, NASDAQ OMX, Roscan, Export Development Canada, Cardinal Watches, Track It Back, DiscoverWare and MBNA-Bank of America and has helped them generate incremental revenue, acquire new customers, open new marketing and distribution channels and add value to their existing propositions.
Ron is in great demand as a public speaker and can be regularly heard speaking passionately on his areas of expertise at various seminars and events from leading associations. Ron has been featured in several publications including The Sponsorship Report, Marketing Magazine, The Advisor and Les Affairs. He holds a Bachelor of Arts Degree from Concordia University, a Graduate Certificate in Marketing from McGill University, and is a Member of the Chartered Institute of Marketing in the United Kingdom and is a B2B Council Member of the Canadian Marketing Association. In his spare time, Ron likes to spend time with his wife, travel the world, play drums in his band and attend his weekly recreational ice hockey game.
Afraid to be perceived by customers as the less valuable offer in a Marketing Partnership with a bigger partner brand? If you're not careful as a "little fish" when getting into a marketing partnership with a much "bigger fish", [...]
By Ron Kunitzky|2024-05-23T14:41:54-04:00April 10th, 2014|Partnership Marketing|Comments Off on 3 Crucial Checks To Guarantee Fair Value Marketing Partnerships
Once you decide on on some potential Marketing Partners you would like to contact -- to help you build your brand, acquire new customers and keep your existing customers loyal longer - you'll need to create a value proposition [...]
By Ron Kunitzky|2024-05-23T14:41:42-04:00April 2nd, 2014|Partnership Marketing|Comments Off on 10 Highly Engaging Propositions To Tempt Your Marketing Partner
Now that you have selected your Marketing Partner and engaged them, it's time to Seal the Deal. I have a saying...."Always sign a Partner Agreement with a company that you trust and want to partner with - never sign one [...]
Choosing the right Marketing Partner(s) can be a daunting and difficult task. It's got a lot more to it than just highlighting the brand with the most users or customers to cross market your product too. It's a lot more [...]
The most common partnership models: Sponsorship Marketing Partnerships One of the most common types of Marketing Partnerships is Sponsorship. We see it every day in the events that we attend in person or view online or on TV. Sponsorship can [...]
By Ron Kunitzky|2013-07-10T10:21:34-04:00November 26th, 2009|Partnership Marketing|Comments Off on Partnership Marketing Models – what are they?
How partnership marketing differs from business partnerships in which one company owns a stake in the other. Partnership Marketing is different from a business partnership because it's not about a company merging with or acquiring another. It's about each company [...]
By Ron Kunitzky|2013-07-10T10:21:57-04:00November 12th, 2009|Partnership Marketing|Comments Off on Partnership Marketing vs Partnerships : The Difference
Partnership Marketing Defined A smart collaboration of two or more organizations with the intent to develop a mid-term or long-term marketing program designed to meet each of their respective business goals. The need for a Partnership Marketing program exists [...]
There is a lot of talk about Microsoft's "Bing" search engine and how it's emerging as a popular alternative to Google, especially in the US market. According to Comscore, the "Bing" search engine has seen increases of 1% of overall [...]
Compete.com recently put out it's list of 'Top 50 websites' for unique visitors during the month of August and although there is not all that much 'month to month' change from July, there are some trends to note from a [...]
As internet users continue to spend more and more of their online time using social networks, one thing to consider is how well search engines have integrated 'search' within sites like Facebook, Myspace and Linkedin, to name a few... For [...]