Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Search Engine People
  • SEO
  • SEM
  • CRO
  • Display
  • Blog
  • Why Us
  • Contact
  • Join Our Team
  • Get A Quote

Toll Free: 1-877-695-7388

GTA: (647) 699-2838

10 Highly Engaging Propositions To Tempt Your Marketing Partner

Ron Kunitzky | April 2nd, 2014
Tweet
Share3
Share
Pin
3 Shares

Once you decide on on some potential Marketing Partners you would like to contact -- to help you build your brand, acquire new customers and keep your existing customers loyal longer - you'll need to create a value proposition for them as well as a creative proposition for their end customers to benefit in order to engage in a conversation about the Marketing Partnership opportunity that you are proposing.

Here are the Top 10 things to include in the conversation with that Prospective Partner:

THE PARTNER VALUE PROPOSITION

value proposition
Is about giving them an opportunity and making them happy. What are you offering them?

1. An opportunity to earn incremental revenue?
2. An exceptional product to add value to what they are already good at?
3. A brand that you are lending them in return for something?
4. An opportunity to reach your customers?

THE CREATIVE PROPOSITION

creative proposition
This is to the end-customer who will ultimately be buying your product via the Partnership Marketing program that you are offering to the prospective partner or vice-versa.

Take a look at your marketing history. What has worked well in the past? Have you tested different creative offers already that work well? Different Marketing Channels, Offers at different times of Year? Online or Offline? Have you incorporated both?

5. What is your Offer to the end-customer? (incoming to your customers or outgoing to the Partner's customers?)
6. Is your Offer highly compelling?
7. Does the Offer outshine your competitors' Offers?
8. Is the Offer economically feasible?
9. Is the Offer easy to execute from a logistics point of view?
10. Can the offer be measured?

Engaging a potential Marketing Partner and the success with which you do so dependents on one thing: how relevant and interesting you can make it to them!

Tweet
Share3
Share
Pin
3 Shares
Posted in Partnership Marketing

About the Author: Ron Kunitzky

Ron Kunitzky, an expert in strategic business affiliations and partnerships is the founder of Geyser Marketing Group, and has successfully brokered partnership marketing programs for companies as varied as Coastal Contacts, Dell Computer, NASDAQ, and 1-800-GOT-JUNK?

Geyser Marketing Group

Recent Posts

  • The Manifest Names Search Engine People Among Toronto’s Most Reviewed SEO Companies
  • Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
  • A Year in Review: The Digital Marketing Trends That Defined 2021
  • The Basics of Video Marketing
  • Just How Much Do Google Reviews Impact Your SEO Ranking?

Categories

  • Analytics & ROI Analysis
  • Company News
  • Content
  • Conversion Optimization
  • Display Advertising/RTB
  • Email Marketing
  • En Español
  • En Français
  • Inbound Marketing
  • Lead Nurture & Marketing Automation
  • Local Search
  • Marketing
  • Mobile
  • Partnership Marketing
  • PPC
  • PR
  • SEO
  • Social Media Marketing
  • Web Design

Additional Posts

The 10 Levels of AdWords Geotargeting

April 2nd, 2014 | by Robert Brady

Even 1 Star Reviews Result In Twice The Conversions

April 1st, 2014 | by Will Reinhardt
hyperlocal

How to Go Hyperlocal with Your SEO Campaign

April 1st, 2014 | by Zain Shah

LET'S TALK

Need more information or want to get in touch?

Get in touch!
  • SEO
  • SEM
  • Display
  • Blog
  • Why Us
  • Join Our Team
  • Contact Us
  • Local SEO
  • Small Business SEO
  • Enterprise SEO
  • International SEO

LOCATION

1305 Pickering Parkway,
5th Floor Pickering, L1V 3P2

PHONE

Toll Free: 1-877-695-7388
Greater Toronto Area: (647) 699-2838

Social

© Search Engine People Inc. 2023 – Canada’s Top Digital Agency
© SEP 2023 – A Search Engine People Company | Privacy Policy

Search Engine People