In an ideal world, it should go without saying that product pages for ecommerce stores are important for making more sales and by extension, money. Sadly, many marketers have made millions of dollars from selling shortcuts to making money on [...]
As a marketer, you can’t afford to be behind the competition. You never sleep on the job — you should always be on the lookout for the next avenue for growth. Statistics show that 74% of marketers incorporate the [...]
Due to the degree of difficulty and ever-increasing complexity of search engine optimization, you can’t fully erase the qualms of small businesses when it comes to ROI. You can’t really blame them though. After all, if I’m pouring in [...]
For every marketer, online branding is a puzzle that they must piece together themselves. Let’s face it, the guides you can find online can only cover so much. At the end of the day, you still have go through [...]
Amazon has their own voice-powered digital personal assistant: Alexa. One of the most noticeable applications of Alexa, is Amazon Echo, the flagship smart home device that fully integrates into our lifestyle from playing song to ordering takeout, or from paying [...]
Blogger outreach benefits multiple facets of your digital marketing. For branding, being cited by authoritative sources is a great way to boost your credibility, increase your exposure, and build trust in your company. The same goes for being a contributor [...]
Experts predict that, in 2017, content marketing will be tougher than ever. Thought leaders like Mark Schaefer even consider the possibility of content marketing being unsustainable in the near future. In what he describes as the “Content Shock”, Schaefer [...]
