Blogs are ubiquitous today. Back in 2008 when ShoutMeLoud was registered, the blogging peak had not hit India - yet. However one thing that never ceases to amaze me is the timeless lure of quality. What was working back [...]
Today's marketplace emphasizes the immediacy of the mobile moment coupled with the connection and personalization that's now expected in the customer experience. That makes it a real challenge for any business to identify who your potential customers are, what they [...]
Blunders in digital marketing campaigns happen more often than you might think and can show up without the least amount of warning. Holes in your marketing campaign can seriously damage a company’s brand image. With today’s massive digital marketing trend, [...]
Whether you run a large corporation or a small local business, getting traffic to your brand's website is paramount. More traffic means more customers, better search engine rankings, and better visibility for your brand as a whole. It's likely that [...]
So you've got brand advocates (great!), and now you want to reward them. But perhaps you don't have $100 lying around to hand out to every single user who is pushing your brand. Or maybe, you just want to be [...]
"Turn strangers into friends Turn friends into customers And then... do the most important job: Turn your customers into salespeople." Seth Godin - Flipping The Funnel This timeless quote is the foundation upon which influencer marketing is built. While a [...]
Why should your business consider Apple Maps into it’s digital strategy? Every business wants to grow and in a nutshell, there are only two ways to increase your business: Increase your share of the pie Increase the size of the [...]
The best time to hire a digital agency is when it’s still an option, not when it becomes a necessity to get the company out of stagnation or fight heavy competition. A good campaign can grow with your company and [...]
In a previous article, I shared the 5 Core Steps to Consultative Selling. The steps were: building rapport, conducting a needs analysis, crafting a solution, proposing / selling the solution, and then servicing the account. Today, let's look at each [...]
After completing our first study on whether or not Americans would consider purchasing from Canadian retailers, SEP wanted to take our research one step further. In order to understand how Canadian-based websites and companies are perceived in the eyes of [...]
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