Despite Penguin wreaking destruction on sites with shady backlink profiles, the humble hyperlink remains one of the most fundamental elements of any digital marketing campaign. In this guest post for Search Engine People, I want to look at seven whitehat [...]
When it comes to business marketing, there are several things we can learn from restaurants and how they’ve evolved over time. As business owners and managers, it is our responsibility to grow our businesses by utilizing effective marketing strategies. Part [...]
Maybe I’m biased but if there is one thing I can predict with 100% accuracy, it’s this: content marketing will become even more important in 2017. You’ve seen this first-hand: businesses are investing more and more in creating and distributing [...]
I was in a bakery last weekend. Placed on the shelf above the birthday cakes, they had confetti, candles, and snow sprays. It seems obvious that anyone buying a birthday cake is also likely to buy confetti and candles, yet [...]
Google has been providing us a heads up for many years about the importance of mobile friendliness, so it should not have come as a surprise when Google announced that it is shifting its search index to use the mobile [...]
Getting things done in a large company can be complicated. It does not matter if you manage just SEO or responsible for the whole site; if you just joined a global company or contracting for one. You will need to [...]
On-page SEO is all about how well your website responds to Google ranking factors. And by your website, we mean exclusively your website – everything from your URL and your metadata, to your content, keywords and images. What's beautiful about [...]
Google has made a lot of changes over the years. And despite the fact that some of these changes have been labelled as furry cuddly animals (Pandas and Penguins), the changes have been anything but cute. For many, many companies, [...]
On the first day of Christmas my true love said to me, “How about you spend some of this holiday vacation time beefing up your site’s SEO and getting ahead in the online marketing world?” And so I said, “Well [...]
For many websites and businesses Google continues to provide more traffic to their website than any other channel: more organic visitors than paid search, social and even direct traffic. With that in mind it’s certainly worth keeping up-to-date with what [...]
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