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Google buying Urchin

Donna Fontenot | March 29th, 2005
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Scary thought of the day... Google is buying Urchin, a major web analytics software product, and this worries me. Not only do I envision Big Brother looking at my web stats, but I can visualize Google being able to make ranking decisions based on those stats. If your site sees a lot of visitors leave after 3 seconds of looking at the home page, will Google decide to rank your site lower? Of course, I have no idea what Google will actually use Urchin for, but the possibilities of what they COULD use it for is what scares me. Paranoid? Maybe, but I like to think ahead to what may be...and the maybes in this case are not pretty. Google, keep your fingers out of my pies, okay?

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Posted in Analytics & ROI Analysis

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