We track thousands of keywords across mixed industries on a monthly basis.
We’ve built a dashboard that monitors the performance of keywords that have remained on the first page of Google for the past 13 months. This gives us a consistent view of Google usage by analyzing impression trends.
What we’re seeing is a -12.33% year-over-year drop in impressions, a significant shift. The question is:
Is this decline driven by users shifting to AI platforms like ChatGPT, or is it the result of broader economic headwinds?
I’ll be refreshing this chart regularly so everyone can keep an eye on the trend.
About the Author: Wisam Abdulaziz
Wisam Abdulaziz is the President of Search Engine People, one of Canada’s leading digital marketing agencies. With over two decades of experience in SEO, paid media, and digital strategy, Wisam helps brands stay ahead in a rapidly evolving search landscape. His passion lies in leveraging AI, GEO, and AEO to drive measurable growth. When he’s not leading teams or optimizing campaigns, he’s exploring how emerging technologies like LLMs and generative search are reshaping the future of discovery.
