On the submission form the province of Quebec is hard-coded but a little note suggests that it is "for now". Eyes on the future?
Entry is easy. You simply start to give your advice. It is only at the end of a four step process that MonAvis will prompt you to either sign in or sign up.
You can add your recommendations to existing entries or create a new entry. Each establishment has to have a physical address provided; a URL is optional. URL's appear as direct links.
MonAvis is a lot like a Yelp clone and features a somewhat similar homepage. The strong point is that it offers Quebecers a resource in its own language, for its own stores and shops. French Quebec is not an afterthought: it is the thought.
If that market will prove large and solid enough remains to be seen. As-is the resource is accessible to the French reading audience only, obviously. With so much authorative information on local establishments that is somewhat a shame.