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Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)

ROMS stands for Return on Total Marketing Spend. It answers the most important question for clients, owners or executives: “How much revenue did we generate for every dollar spent?”

Chris Walton March 5, 2026

Should You Take Time Away from Link Building to do Social?

Ruth Burr September 15, 2011

My 7 Favorite Swipe File Tools

Mandy Pennington September 13, 2011

Exposed: “I Don’t Need a Personal Brand”

Kimberly Bordonaro September 13, 2011

4 Top SEO Applications for the iPhone

Thomas Rudy September 12, 2011

Happy 10th Anniversary SEP!

Jeff Quipp September 12, 2011

7 Ways To Improve Conversion Rates On Your Squeeze Page

David Bain September 12, 2011

Help! My Blog Traffic is Dying & So Am I

Rick LaPoint September 12, 2011

Apps That Care About Your Opinion!

Carolyn Nicander Mohr September 9, 2011

7 Blog Commenting Guidelines

Nick Stamoulis September 9, 2011
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