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Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)

ROMS stands for Return on Total Marketing Spend. It answers the most important question for clients, owners or executives: “How much revenue did we generate for every dollar spent?”

Chris Walton March 5, 2026

12-Step Social Media Guide: Put your Local Business on the Map

Patricia Skinner July 2, 2009

Five Ways To Turn Blog Comments Into Conversations

Barry Welford July 1, 2009

Want New Customers? Think Association Partnership

Ron Kunitzky June 30, 2009

Ruud Questions: Brian Carter

Ruud Hein June 25, 2009

5 Tips For Better Press Releases

Angie Nikoleychuk (Haggstrom) June 25, 2009

The 6 Spheres of Social Media Marketing

Brian Carter June 25, 2009

Canadian / American Spelling Differences … Does Your Blog Speak to the Proper Market?

Jeff Quipp June 24, 2009

Boldness = Genius, Power & Magic

Megan Slick June 24, 2009

How to make the new media KISS last

Hanne Christensen June 24, 2009
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