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Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)

ROMS stands for Return on Total Marketing Spend. It answers the most important question for clients, owners or executives: “How much revenue did we generate for every dollar spent?”

Chris Walton March 5, 2026

Ruud Questions: Bryan Eisenberg

Ruud Hein May 22, 2009

The Definitive Guide to Identify Nofollow & Juiceless Links

Paul Teitelman May 21, 2009

Giving Your WordPress Blog An Elegant Face

Barry Welford May 20, 2009

How to Write PPC Ad Copy: Four Ad Templates that Cause Clicks and Conversions

Tom Demers May 20, 2009

Rules of Thumb for Choosing an SEO

Diane Aull May 19, 2009

Steal This Idea: Google Reader & Twitter Hashtags

Ruud Hein May 19, 2009

Google Analytics Mega-Post: 23 Google Analytics Tips and Tweaks

Ann Smarty May 18, 2009

Ruud Questions: Mike Grehan

Ruud Hein May 15, 2009

TGIF – .\/

Marie-Claire Jenkins May 15, 2009
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