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Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)

ROMS stands for Return on Total Marketing Spend. It answers the most important question for clients, owners or executives: “How much revenue did we generate for every dollar spent?”

Chris Walton March 5, 2026

The Rise of the Blog as a Business Gateway

Patricia Skinner March 10, 2009

Ruud Questions: Marty Weintraub aka aimClear

Ruud Hein March 6, 2009

The Changing Face of Search: Is Google Losing its Grip?

Patricia Skinner March 5, 2009

The true formula for link building gold

James Duthie March 4, 2009

My Social Networking Mistake

Brian Carter March 3, 2009

A New Definition for SEO: SEO = RESULTS!

Jeff Quipp March 3, 2009

The Self-Branding Of Search Marketers

Todd Mintz March 2, 2009

IM Spring Break Contest Winner, Price Drop, and Jeff Quipp Presentation

Jordan Kasteler March 1, 2009

Ruud Questions: Brian Wallace

Ruud Hein February 27, 2009
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