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Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)

ROMS stands for Return on Total Marketing Spend. It answers the most important question for clients, owners or executives: “How much revenue did we generate for every dollar spent?”

Chris Walton March 5, 2026

Ruud Questions: Jill Whalen

Ruud Hein January 30, 2009

Internet Matchmaking is ready for Partnership

Ron Kunitzky January 29, 2009

Optimization Checklist and Checking It Twice!

Garrett Pierson January 28, 2009

Brian Ussery: Search Blogger of the Day

Donna Fontenot January 28, 2009

How Well Do You Use Your Twittersphere?

Barry Welford January 28, 2009

Carlos del Rio: Search Blogger of the Day

Donna Fontenot January 21, 2009

Optimizing Twitter Memes: 5 Success Factors

Brian Carter January 19, 2009

Peter Young: Search Blogger of the Day

Donna Fontenot January 17, 2009

Ruud Questions: Chris Brogan

Ruud Hein January 16, 2009
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