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Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)

ROMS stands for Return on Total Marketing Spend. It answers the most important question for clients, owners or executives: “How much revenue did we generate for every dollar spent?”

Chris Walton March 5, 2026

SEO vs SMO – Traffic Quality Put To The Test

Donna Fontenot June 30, 2008

Buy or Sell Nofollow'd Contextual Link Ads

Donna Fontenot June 28, 2008

Perpetuum Mobile SEO : Reaping The Benefits

Ruud Hein June 27, 2008

SEO Scoop Is 4 Years Old Today

Donna Fontenot June 26, 2008

Website Transition Planning Critical When Making Changes

Jennifer Osborne June 25, 2008

Predictive Copywriting – Fight Big Publishers and Win in 2009

Donna Fontenot June 24, 2008

Pre-emptive Reputation Management (PRM) Comes of Age

Jeff Quipp June 23, 2008

Friday Funnies: Enterprise 2.0

Tom Tsinas June 20, 2008

A New Free WordPress Tool That Rocks My World

Donna Fontenot June 18, 2008
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