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5 Ways Restaurants can Use Conversational Commerce

Conversation, and not communication,is the essence of all human interactions. If you are wondering what is the difference between these two terms, the following explanation might help: While conversation is the actual exchange of ideas between two or more [...]

By | November 17th, 2017|Marketing|Comments Off on 5 Ways Restaurants can Use Conversational Commerce

Branding Through Online Reputation Management

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well” -- Jeff Bezos, Founder, and CEO of Amazon.com If you want your business to succeed, you simply [...]

By Nidhi Dave| November 16th, 2017|Marketing|Comments Off on Branding Through Online Reputation Management

Memories of A Content Marketing Guru (2): Optimizing Customer Experience [Case Study]

Throughout my article Memories of A Content Marketing Guru (1), I detailed proven customer retention tactics as well as content marketing best practices based on my personal experience. In this article, I will be presenting a detailed case study [...]

By | November 14th, 2017|Marketing|Comments Off on Memories of A Content Marketing Guru (2): Optimizing Customer Experience [Case Study]

10 Things To Do On Social After A PR Crisis

Social media has become a go-to platform for public relations professionals. In a matter of seconds, a brand can send a message that will reach loyal customers, potential consumers, news networks, and others. Some companies handle crises on social [...]

By | November 9th, 2017|Social Media Marketing|Comments Off on 10 Things To Do On Social After A PR Crisis

Website Marketing Design Testing 101

Website design testing is an essential step in your marketing strategy as it allows you to find the most efficient combination of elements. This will have a direct impact on the success of your entire marketing strategy. A great [...]

By | November 8th, 2017|Web Design|Comments Off on Website Marketing Design Testing 101

7 Top SEO Opportunities For 2018

When it comes to SEO, change is the only constant. No wonder it's tough to stand firm on its ever-changing ground, when the rules and trends are shifting if not at the speed of sound, then at least way faster [...]

By | November 7th, 2017|SEO|Comments Off on 7 Top SEO Opportunities For 2018

The Mobile-Only Connection Impact

The mobile revolution has led a growing number of Americans to abandon home broadband entirely. How should businesses react? Over the past decade, the internet has become steadily more pervasive, and according to the latest statistics, nine out of [...]

By | November 3rd, 2017|Mobile|Comments Off on The Mobile-Only Connection Impact