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Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)

ROMS stands for Return on Total Marketing Spend. It answers the most important question for clients, owners or executives: “How much revenue did we generate for every dollar spent?”

Chris Walton March 5, 2026

A conversion technique

Donna Fontenot March 24, 2006

Public web shaming for content theft problems

Donna Fontenot March 22, 2006

Search Engine People makes Branham 300 list

Ruud Hein March 15, 2006

Danny Loves/Hates Google

Donna Fontenot March 13, 2006

Are you still in supplemental hell?

Donna Fontenot March 13, 2006

Google : Googol : Omnipresent : Ubiquitous : Omnipotent

Donna Fontenot March 12, 2006

MSN unveiling new search engine

Donna Fontenot March 7, 2006

For SEO: Subdomains, Folders, or Separate Domains?

Donna Fontenot March 7, 2006

A new search engine – pay for placement

Donna Fontenot March 3, 2006
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