"With respect to PPC initiatives they (SEP) have been equally successful in optimizing our budget and maintaining a 4.52% conversion rate. They helped identify the best performing landing pages, identified top converting and least converting pages and changed low performing URLs to relevant highly performing URLs to increase our conversion rate by 157% and decrease cost per acquisition by 68%."
CIBO Clinic
About the Author: Wisam Abdulaziz
Wisam Abdulaziz is the President of Search Engine People, one of Canada’s leading digital marketing agencies. With over two decades of experience in SEO, paid media, and digital strategy, Wisam helps brands stay ahead in a rapidly evolving search landscape. His passion lies in leveraging AI, GEO, and AEO to drive measurable growth. When he’s not leading teams or optimizing campaigns, he’s exploring how emerging technologies like LLMs and generative search are reshaping the future of discovery.
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