7 Step Blueprint To Personal Branding

by Gabriella Sannino December 26th, 2012

The story told online by your search results is your personal brand. Here is how to write it yourself.

Your Brand's Google Autocomplete Reputation Is Evil [Fix This]

by Gabriella Sannino October 11th, 2012

A couple of years ago, Google Auto complete was not a problem for companies and brands. They just had to monitor their page rankings. Today, there are so many things to watch out for when it comes to managing your reputation online. Bad reviews and negative comments can hurt your brand if you are not vigilant. If would like to see how Google Autocomplete is affecting your brand, search your name now. You might be surprised at what you discover.

It's not that difficult to navigate Twitter, but, as a new user, some basic know how to make your experience more enjoyable and productive.

I can guarantee this. If you make the five online reputation mistakes listed here you'll be taking huge leaps towards making your nightmares come true.

Online Reputation Management: What It Means to You

by Gabriella Sannino May 31st, 2012

How many searches do you think Google sees in a month? 88 billion. How many adults in the US are online? 75%! What do they do there? They shop, search and share. Once you know the answers to these questions, you'll start to understand why Online Reputation Management (or ORM as it's known in the [...]

Transparent SEO: So Clear You Can't See It

by Gabriella Sannino April 25th, 2012

SEO shouldn't leave a print, an aftertaste; it shouldn't be seen or heard. That way Google is happy — and so are you.

Writing for a Living: How We Feed the Content Machine

by Gabriella Sannino March 22nd, 2012

Writing. Not sometimes, not once a week, not every now and then for your blog — but writing to make your daily living. How does that work?

Tracking Social Efforts – Analytics Beyond the Link Shortener

by Gabriella Sannino February 9th, 2012

Now that you’re communicating, it’s time to find out whether it’s actually helping and, if so, how much.

Are You a Social Media Beginner? Begin Here…

by Gabriella Sannino January 4th, 2012

As a small business entrepreneur, your web presence should be a top priority regardless of whether your online activity is at the core of your venture or a mere supplement to an existing brick and mortar. The process of harnessing the marketing potential of the World Wide Web has many facets, but one of the [...]

So what keeps optimizers digging in their heels? Why are there any left? Because, with few exceptions, we love what we do. You have to love this job to keep it.