In March of this year, I wrote about the benefits of adding video content into your company's digital marketing strategy. In my blog titled How to Outsmart your Competition with Video Content, I broke down the overall benefits of video, and provided some simple tips and tricks for SMBs looking to add video production into [...]

10 Things Marketers Must Know About Outsourcing Content

by Alicia Thomas September 23rd, 2014

We all know how important content is when it comes to SEO. Whether it be having great content across all pages of your site, or keeping up a blog with valuable and fresh content, you need to take the time to craft content that is not only relevant to your products or services and keywords, [...]

If you are "content" with great content, Please reconsider So you won't repent! Now is the time to get discontent. As 2014 is the year of… OUTSTANDING content! I am not sure how you feel about my mini-poetry style! We can discuss that later According to wikipedia, copywriting is… Copywriting is writing copy for the [...]

Feeding Your Audience The Real Thing: Nutritious Content

by Darla Grant-Braid September 9th, 2014

When visitors come to your website, what exactly are you feeding them? Have you ever stopped to think about it? Is your copy like a greasy burger and fries that you didnt put much thought into picking up, or more like a lovingly prepared home cooked Sunday supper with all of the trimmings? Why the [...]

5 Things to Consider When Creating a Content Calendar

by Daniel Kosir September 8th, 2014

As a writer, I get the appeal of winging it. There's nothing quite like letting your brilliance flow freely and organically from your mind onto the page. But as a marketer, I can appreciate the importance of planning and strategy. You need to strike a balance between the two, and content calendars let you achieve [...]

Let's face it — very few products actually sell themselves. The majority of products on the market just aren't as exciting as the new iPhone, Beats by Dre, or the 6th Game of Thrones book (which may or may not ever exist). Trust me, I understand — I work for an online test prep company, [...]

"Blogging is one of the best ways that you can help your business." I'm sure you have all heard this line copious amounts of times from friends, co-workers and even business relations. For some of you this may have been all the convincing you needed to give blogging a go. But there are still many [...]

The Easy 8 Step Marketing Strategy For Your Business Blog

by Craig Sutton September 2nd, 2014

1. Create Useful & Unique Content Yes we've all heard content is king. We all know how important it is. So why aren't you creating it? It's so important that it should be a priority so the "I don't have time" excuse doesn't cut it. (For more on how to speed up content creation real [...]

Content is king. Bill Gates famously said that all the way back in 1996. As true as it was back then, it is certainly true in the marketing world today. Content marketing is THE trend of the online marketing sphere right now. Because of the widespread availability of the internet and the steady improvement of [...]

Content marketing is one of the biggest success stories in the global marketing industry. Everyday, thousands of pieces of content are published, all professionally planned, commissioned and measured to give brands a powerful way to reach their customers. This builds a fantastic level of loyalty, gaining sales along the way. Moreover we also seem to [...]