How to Use Quora to Generate Blog Content

by Andrei Petrik January 21st, 2015

In my previous post I wrote about How LinkedIn Convinced Powerful Influencers to Create Content. I was curious about LinkedIn's Influencer Program, more specifically I wanted to know how they managed to get so many influencers to write on their platform. Since I'm not a LinkedIn insider or have access to a source there, I [...]

by Jonny Ross January 15th, 2015

Trying to manage social media campaigns and marketing campaigns while also writing a blog and keeping your website up to date can be stressful. Especially when you have to produce fresh, new content for each platform. But creating great content doesn't need to be a task. Planning your content months in advance is a great [...]

When LinkedIn first launched in 2003 it started out as a simple social network for professionals. Over the years the company introduced groups, company pages, job listings, and various recruiting and networking tools. Today, it's not only a social network but a content powerhouse generating over 30,000 long form posts by LinkedIn members on a [...]

4 Necessary Steps To Make Your Blog Successful

by Pratik Dholakiya January 5th, 2015

Will your blog improve business bottom line? Will it increase brand awareness and reputation? Are your blogging efforts delivering value? How can you leverage your blog to enhance customer trust? If you have a blog, these are the questions you must be asking yourself. You need to ask these questions, because not every blog is [...]

Some bloggers won't admit it, but they're addicted to stats. Perhaps you're "guilty" of the habit of constantly checking how many visitors you've had after publishing a new post; and then you feel down because you're not getting as much traffic as you expected. There are many factors that determine the success of a post [...]

How To Do Outreach Marketing And Not Get Penalized

by Adrienne Erin December 18th, 2014

In 2014, Google's Sergeant of Webspam Matt Cutts delivered a death wish to guest posting as we once knew it. He declared that guest posting purely to gain links and increase ranking would be penalized. The important takeaway was that guest posting itself would not be penalized, but rather guest posting to solely to gain [...]

Content marketers are challenged with 3 things: – Producing enough content – Producing content that engages – Producing a variety of content To make this process easier, plan a documented content marketing strategy ahead of time. The First Task: Spicing Up Your Marketing Calendar Do you know what "Popcorn Day" is? How about "Chocolate Covered [...]

There is no denying the importance of content creation in the modern digital landscape. Great content can help you to attract and convert more visitors. Producing content that provides value within a budget frame is difficult to do, but what if I told you that a company with 100 employees could produce 490 posts over [...]

What To Do With Old Blog Content

by Matthew Kaboomis Loomis December 4th, 2014

Take Out Your Ax, Chop It Up Like Firewood and Keep Your Blog Toasty Warm You want to read articles from people who practice what they preach, right? Well, that's definitely the case here. You see, this article is about repurposing content…and I've repurposed this article. Perfect timing, as the fall air turns cooler; autumn [...]

8 Books On Writing Every Marketer Should Read

by Kari Pritchard November 28th, 2014

So you're trying to be the next Mark Twain or Margaret Atwood. Except a cooler, digital marketing inclined version that writes killer content for the web. Where do you start? Two of the best ways to learn are by example and research. If you're getting a brain cramp when it comes to letting the ink [...]