A few years ago, finding a great infographic agency or designer wasn't too hard because there were only a handful of options to choose from. Today, on the other hand, there are hundreds of portfolios online claiming expert skills in visualizing information. Unfortunately, this leads people to choosing a vendor based on budget, which often [...]

Google Hangouts on Air have been the best thing Google Plus has given to us. The ability to set up video conferences with multiple participants, the easiness of set-up and the "live streaming" option: There's simply no alternative for this product. Google HOA is also a great way to generate some pretty sweet web content [...]

The Difference Between Copywriting & Content Marketing

by Matthew Kaboomis Loomis October 3rd, 2014

Question: Do you have a brother or a sister that looks a lot like you do, but yet, the two of you are quite different in your personality? As marketers, this is one way to look at Copywriting and Content Marketing. They are related, but different. A Historical Tale of Two Persuasive Siblings The two [...]

In March of this year, I wrote about the benefits of adding video content into your company's digital marketing strategy. In my blog titled How to Outsmart your Competition with Video Content, I broke down the overall benefits of video, and provided some simple tips and tricks for SMBs looking to add video production into [...]

10 Things Marketers Must Know About Outsourcing Content

by Alicia Thomas September 23rd, 2014

We all know how important content is when it comes to SEO. Whether it be having great content across all pages of your site, or keeping up a blog with valuable and fresh content, you need to take the time to craft content that is not only relevant to your products or services and keywords, [...]

If you are "content" with great content, Please reconsider So you won't repent! Now is the time to get discontent. As 2014 is the year of… OUTSTANDING content! I am not sure how you feel about my mini-poetry style! We can discuss that later According to wikipedia, copywriting is… Copywriting is writing copy for the [...]

Feeding Your Audience The Real Thing: Nutritious Content

by Darla Grant-Braid September 9th, 2014

When visitors come to your website, what exactly are you feeding them? Have you ever stopped to think about it? Is your copy like a greasy burger and fries that you didnt put much thought into picking up, or more like a lovingly prepared home cooked Sunday supper with all of the trimmings? Why the [...]

5 Things to Consider When Creating a Content Calendar

by Daniel Kosir September 8th, 2014

As a writer, I get the appeal of winging it. There's nothing quite like letting your brilliance flow freely and organically from your mind onto the page. But as a marketer, I can appreciate the importance of planning and strategy. You need to strike a balance between the two, and content calendars let you achieve [...]

Let's face it — very few products actually sell themselves. The majority of products on the market just aren't as exciting as the new iPhone, Beats by Dre, or the 6th Game of Thrones book (which may or may not ever exist). Trust me, I understand — I work for an online test prep company, [...]

"Blogging is one of the best ways that you can help your business." I'm sure you have all heard this line copious amounts of times from friends, co-workers and even business relations. For some of you this may have been all the convincing you needed to give blogging a go. But there are still many [...]