Trends can rapidly change. seemingly with the wind. Good content remains an enduring cornerstone to digital marketing; that doesn't look to be changing any time soon. But within a content plan, the players seem to be shifting all of the time. Which is why marketers need to keep up with the evolving landscape of digital. [...]

Content marketers face two big challenges: Producing enough content Producing powerful content that helps take a business to the next level Let's face it. Generating an unending stream of fresh, unique and valuable content is a big task. You could spend hours on a blog post or infographic that you hope will be powerful enough [...]

How to Master the 4Ps of Content Marketing in 2015

by Heba Hosny November 10th, 2014

How are you planning to align your 2015 content marketing strategy to your overall business objectives? How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015? What are the key trends of content marketing in 2015 that you need to implement for optimal [...]

With so many social media platforms to choose from, trying to divide your time equally between your businesses several social media platforms can seem almost impossible. How do you decide which platform to visit first? How do you share content across different platforms whilst engaging the reader? Which blog post needs to be posted today? [...]

Content marketers will often tell you that the bane of their professional lives isn't creating content but coming up with things to talk about in the first place. Some sector's in particular don't lend themselves very well to varied and engaging subject matters. Creating talking points and therefore content, around events is therefore a natural [...]

A few years ago, finding a great infographic agency or designer wasn't too hard because there were only a handful of options to choose from. Today, on the other hand, there are hundreds of portfolios online claiming expert skills in visualizing information. Unfortunately, this leads people to choosing a vendor based on budget, which often [...]

Google Hangouts on Air have been the best thing Google Plus has given to us. The ability to set up video conferences with multiple participants, the easiness of set-up and the "live streaming" option: There's simply no alternative for this product. Google HOA is also a great way to generate some pretty sweet web content [...]

The Difference Between Copywriting & Content Marketing

by Matthew Kaboomis Loomis October 3rd, 2014

Question: Do you have a brother or a sister that looks a lot like you do, but yet, the two of you are quite different in your personality? As marketers, this is one way to look at Copywriting and Content Marketing. They are related, but different. A Historical Tale of Two Persuasive Siblings The two [...]

In March of this year, I wrote about the benefits of adding video content into your company's digital marketing strategy. In my blog titled How to Outsmart your Competition with Video Content, I broke down the overall benefits of video, and provided some simple tips and tricks for SMBs looking to add video production into [...]

10 Things Marketers Must Know About Outsourcing Content

by Alicia Thomas September 23rd, 2014

We all know how important content is when it comes to SEO. Whether it be having great content across all pages of your site, or keeping up a blog with valuable and fresh content, you need to take the time to craft content that is not only relevant to your products or services and keywords, [...]