How To Build A Blog

Building a blog is one of the most important strategies for marketing a business. A blog helps a business connect with its audience and build a relationship with them. According to a study, 55% of small businesses have blogs for [...]

By |July 28th, 2016|Content, Inbound Marketing|0 Comments

Setting Up Your Video Content Strategy

It’s no longer a question of whether users prefer video content to other forms of content, especially on mobile sites. Users enjoy short-form content that is easily digestible more than any other content, regardless of the device they use [...]

By |July 21st, 2016|Content, Marketing|0 Comments

How 100 BuzzFeed Posts Debunk 3 Myths About Viral Content

As one of the internet’s most popular publishers, there’s a good chance you’ve read an article or taken a quiz on BuzzFeed. The digital publisher has made a name for itself with it’s quick wit and playful content [...]

By |July 19th, 2016|Content|0 Comments

Famous Content Marketers Tell How They Generate Ideas


Content marketing is a powerful way for organisations across all sectors to attract and retain an audience – and ultimately drive profitable customer action. Through the strategic and targeted distribution of regular high quality content, businesses can connect and build [...]

By |July 18th, 2016|Content|0 Comments

Are You Guilty Of Allowing Good Content To Rot?

Updating old blog content is an interesting online marketing tactic. It doesn’t require a lot of hard work - unlike creating new content from scratch - and it brings a lot of benefits to the table.

The only [...]

By |July 13th, 2016|Content|0 Comments

Multi Armed Bandits & A/B Testing: Which Is Better


A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!”

But [...]

By |July 12th, 2016|Analytics & ROI Analysis, Content|0 Comments

A Framework For Assessing The Impact Of Your Blog On Company Sales


Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing.

The overall impact of a blog, in terms of the social value it generates, is [...]

5 Ways To Create Content On A Budget

Strategic content management is a touch task: Maintaining editorial calendar, producing high-quality content and promoting it on social media and beyond - all of that takes lots of time and effort.

Hiring editors, writers and paying for tools that scale the [...]

By |July 5th, 2016|Content|1 Comment

Content: To Outsource Or Not To Outsource

Whether you need new pages written for your website, blogs on the latest industry trends, or want to refresh the content you already have, choosing who should write it can be difficult.

You need content that is appealing and readable, but [...]

By |July 1st, 2016|Content|0 Comments

Successful Content Marketing Without Writing Any Content

Successful Content Marketing without Writing Content? It’s Possible when You Follow These Tips!

Without a well-planned content marketing strategy, your business/blog/website won’t reach a great number of potential consumers. The creation and promotion of high-quality content remains an inevitable part of [...]

By |June 22nd, 2016|Content|2 Comments