/Content

How To Turn Your Tutorial Videos Into Marketing

If you've ever gone on YouTube looking for help hooking up your cable, or fixing a leaky sink, or using a complex piece of software, you've probably experienced tutorial fatigue.

Long-winded narrators. Shots that seem to go nowhere. Inexplicable, swooping transitions.

While [...]

By |January 9th, 2017|Content, Marketing|2 Comments

5 New Year’s Resolutions for Content Marketers

Content marketing is constantly changing, which means it can be difficult to stay on top of what’s going on. Don’t worry though – get your head start this year with this list of five resolutions all content marketers should [...]

By |January 3rd, 2017|Content|1 Comment

Developing Content for Niche vs. Mass Audiences

Yeast makes dough rise – without it, the bread won’t bake properly, and you’ll like have a mess on your hands.

Likewise, content is a key ingredient for your content marketing business. Content adds to your credibility and relevance. If you [...]

By |December 7th, 2016|Content|0 Comments

10 Ways You Can Use Visual Content To Skyrocket Your Website Traffic

With the new year fast approaching, most of us in the content business are looking for ways to revamp our strategies.

There’s no doubt that content is still king, however, with hundreds of similar web pages online competing for traffic, it [...]

By |December 6th, 2016|Content|0 Comments

15 Tools To Manage Your Editorial Content Calendar

Content marketing has become big business. Curata's roundup of content marketing statistics reveals that:

The content marketing software market will be worth $32.3 billion in 2018
88% of North American B2B marketers use content marketing
B2B buyers use content for [...]

By |November 29th, 2016|Content|0 Comments

5 Content Marketing Mistakes You Need to Avoid

As a content marketing consultant, I get a lot of questions by companies that want to know what they do wrong with their content marketing efforts.

After all, 70% of marketers lack a consistent or integrated content strategy for a reason.

After [...]

By |November 23rd, 2016|Content, Marketing|1 Comment

How To Get Your Manager Excited About Guest Posting

I bet you've read headlines, again and again, about how guest posting is dead. I think that I have heard this for the better part of my entire writing career. That's five years, folks. Five years of hearing the same [...]

By |November 21st, 2016|Content|2 Comments

Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5)

The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [...]

By |November 8th, 2016|Content, Social Media Marketing|Comments Off on Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5)

Making Memes Work For Your Online Marketing

In recent years, Internet memes have become very popular. So much so that they have spilled over from the web into everyday conversation. And just like every widespread social phenomenon, businesses have tried to cash in on memes to promote [...]

By |October 18th, 2016|Content, Marketing|2 Comments

The Help-Hub-Hero Approach To Video Marketing

No company can establish a sustainable online presence with big budget advertising alone.

Content marketing to the YouTube generation requires acting like a YouTuber, an expert, and an advertiser. What’s needed in other words, is a multi-tiered approach.

The Help Hub Hero [...]

By |October 17th, 2016|Content|Comments Off on The Help-Hub-Hero Approach To Video Marketing