/Content

15 Tools To Manage Your Editorial Content Calendar

Content marketing has become big business. Curata's roundup of content marketing statistics reveals that:

The content marketing software market will be worth $32.3 billion in 2018
88% of North American B2B marketers use content marketing
B2B buyers use content for [...]

By |November 29th, 2016|Content|0 Comments

5 Content Marketing Mistakes You Need to Avoid

As a content marketing consultant, I get a lot of questions by companies that want to know what they do wrong with their content marketing efforts.

After all, 70% of marketers lack a consistent or integrated content strategy for a reason.

After [...]

By |November 23rd, 2016|Content, Marketing|1 Comment

How To Get Your Manager Excited About Guest Posting

I bet you've read headlines, again and again, about how guest posting is dead. I think that I have heard this for the better part of my entire writing career. That's five years, folks. Five years of hearing the same [...]

By |November 21st, 2016|Content|2 Comments

Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5)

The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [...]

By |November 8th, 2016|Content, Social Media Marketing|0 Comments

Making Memes Work For Your Online Marketing

In recent years, Internet memes have become very popular. So much so that they have spilled over from the web into everyday conversation. And just like every widespread social phenomenon, businesses have tried to cash in on memes to promote [...]

By |October 18th, 2016|Content, Marketing|2 Comments

The Help-Hub-Hero Approach To Video Marketing

No company can establish a sustainable online presence with big budget advertising alone.

Content marketing to the YouTube generation requires acting like a YouTuber, an expert, and an advertiser. What’s needed in other words, is a multi-tiered approach.

The Help Hub Hero [...]

By |October 17th, 2016|Content|0 Comments

7 Top Tools For Content Creators

Content creation is one of the most vital aspects of digital marketing – posting content that will inform, interest and amuse your online audience so that you’re one of the first places they turn to when they go [...]

By |October 14th, 2016|Content|1 Comment

Need More Links and Shares? Stir Up a Little Controversy (A List of Do’s and Dont’s)

If you’ve been in the content marketing game for a while, you know an unfortunate reality: Not every campaign will be a viral hit. For every “Most Interesting Man in the World,” there is another idea out there that will [...]

By |October 11th, 2016|Content, Marketing, SEO, Social Media Marketing|0 Comments

6 Content Amplification Secrets No One Talks About (& The Tools to Implement Them)

Content marketing is both an art and a science, because it requires a certain formula applied creatively to a host of diverse scenarios. However, the goals of content marketing remain consistent no matter what the use-case. The aim [...]

By |October 6th, 2016|Content|0 Comments

A Road Map To Evergreen Content

Evergreen content is often touted as the holy grail of content marketing. That’s because it’s content that continues to be relevant and brings traffic and attention year in, year out.

But many people wonder how easy it is to create evergreen [...]

By |October 4th, 2016|Content|1 Comment