Content Marketing Success Ladder: Take These 3 Steps

by Michael Georgiou February 11th, 2015

  . This makes the content marketing landscape extremely competitive. With more and more companies using content creation and its distribution to improve brand awareness, credibility and niche authority, run-of-the mill content marketing doesn't work anymore. If you take a look at some of the best content marketing campaigns of 2014, you realize you can't […]

How To Promote Your YouTube Videos

by Matt Witkowskyj February 10th, 2015

This is a guide on how to promote video content on YouTube, with significant focus on channel optimization, harnessing YouTube settings and features, website modifications and the opportunities involved in paid video promotion. Follow these 6 tips on how to promote YouTube videos, and you're guaranteed to see an improvement in viewership, reach and overall […]

We all want to increase the traffic levels to our blogs, right? After a great year in 2014 that saw my client's blog traffic grow substantially, We have targeted an even greater increase in the New Year. Last year was about establishing the blog, and trial and error to find out what it was that […]

Using Content Discovery & Curation To Power Content

by Jessica Davis February 5th, 2015

A common goal of content and social media marketing campaigns is to drive more traffic to our websites. Businesses swear by the power of great content in engaging their target audience and encouraging them to interact more often and more personally with their brand. Authoritative, useful and share-worthy content is the first step to attracting […]

One of the foundational copywriting strategies is to tailor your copy to your customers' buying cycle. Regardless of the time your buying cycle takes, you need to communicate effectively at each stage to move customers along through the cycle. This means you need to work your copy in much the same way you work your […]

Why You Need a Content Promotion Budget

by Ann Smarty January 26th, 2015

There's actually no denying the fact that the concept "Build it and they will come" works. But unless content is marketed, it's a wasted effort. Whoever tells you otherwise may be either lying or clueless. We need to promote our content bringing it into the spotlight for it to get noticed and THEN spread naturally. […]

How To Use Quora To Write Your Post

by Andrei Petrik January 21st, 2015

In my previous post I wrote about How LinkedIn Convinced Powerful Influencers to Create Content. I was curious about LinkedIn's Influencer Program, more specifically I wanted to know how they managed to get so many influencers to write on their platform. Since I'm not a LinkedIn insider or have access to a source there, I […]

How To Plan Content For The Year

by Jonny Ross January 15th, 2015

Trying to manage social media campaigns and marketing campaigns while also writing a blog and keeping your website up to date can be stressful. Especially when you have to produce fresh, new content for each platform. But creating great content doesn't need to be a task. Planning your content months in advance is a great […]

When LinkedIn first launched in 2003 it started out as a simple social network for professionals. Over the years the company introduced groups, company pages, job listings, and various recruiting and networking tools. Today, it's not only a social network but a content powerhouse generating over 30,000 long form posts by LinkedIn members on a […]

4 Necessary Steps To Make Your Blog Successful

by Pratik Dholakiya January 5th, 2015

Will your blog improve business bottom line? Will it increase brand awareness and reputation? Are your blogging efforts delivering value? How can you leverage your blog to enhance customer trust? If you have a blog, these are the questions you must be asking yourself. You need to ask these questions, because not every blog is […]