We are swimming in a sea of content on the web. Ever since Google decreed that content is king, content marketers have been churning it out like their jobs depended on it. Some of it is stuffed with value and oozing with insight yet the vast majority is worthless fluff. This content won't get shared, […]

How to Ask Someone to Write for Your Blog

by Tristan Higbee May 20th, 2015

4 positive response increasing steps to take when inviting guest bloggers

As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, "…Really??" So recently I set out to document all of those "really??" moments by collecting compelling, action-able, and downright jaw-dropping […]

4 Tips for Landing a Solid Guest Blogging Spot

by Daniel Cassady May 11th, 2015

If you've never considered writing content for other blogs, now's definitely the time to start. The advantages of guest blogging are numerous, and when done right, guest blogging is a publicity gold mine. Think of it this way: writing content on a popular blog is like an amazing quid pro quo. A little bit of […]

If we are to pick one key inbound marketing tactic that most B2B and B2C marketers are betting big on, it has to be content marketing; with 86% of B2B and 77% of B2C marketers saying their organizations use content marketing, it is very popular. But this also means the competition is tough and you'll […]

Improve The Performance Of Your Visuals

by Meghan Cahill April 22nd, 2015

Visual content is downright essential for any digital marketing effort. The rise of platforms like Tumblr, Pinterest and Instagram, sites such as Houzz, and even the dreaded wasteland known as Buzzfeed, prove that yes, we like to look. A frequently-cited study states that visual content receives 94% more views. All I know is, if I […]

We have identified 6 attention grabbing methods that, if practiced correctly, are sure to shine some extra spotlight on your blog and business. 1. Giveaways Until late last year it was much rarer that you would see a giveaway, that is, until Pat Flynn released his guest post case study of how one relatively unknown […]

How To Find The Best Content Promotion Opportunities

by Sharon Hurley Hall April 15th, 2015

If you're not promoting your content, it might as well be invisible. There are more than 2 billion netizens, creating zettabytes of data. An infographic from DOMO shows that on Facebook alone, 2.46 million pieces of content are shared every minute. That's why, if you want to build authority and increase brand awareness, content promotion […]

5 Tactics To Get Better SEO-Friendly Post Ideas Faster

by Elena Vakhromova April 13th, 2015

When you're blogging for several years, you know how difficult it is to generate new post ideas. Especially when it seems that you have already covered all possible and impossible topics in your niche. And it remains a challenge to come up with a post search engines love. How do bloggers usually come up with […]

The Essential Content Promotion Metrics to Track

by Daniel Kosir April 9th, 2015

With the right metrics and a good method for tracking them, you can understand what's working and what isn't, better calculate ROI, and gradually – and continually – improve your content promotion efforts.