The Internet is drowning in volumes of Web content, but it can be hard to figure out how to use your own to complement your consultative selling process. This strategy is essential to your inbound marketing. Align the roles of content in your sales funnel to phases of your solution selling, and watch your bottom [...]
I'm pretty sure I don't need to tell you why guest blogging is great. But if you need to hear it again, here it is: guest blogging is GREAT! It helps you to gain exposure and reach out to your target market. Done correctly, guest blogging can help you get the results that you want. [...]
You know the feeling you get when you get a new client who needs a content strategy for a niche you know nothing about. Without knowing the details of the industry, including the competitions shortcomings, it can be a challenge to create a successful campaign. It's important to increase your knowledge and develop a strategy [...]
Nofollow and dofollow links have been a hot topic when it comes to link building for a number of years. Roll back all the way to 2005 – when the "Nofollow" tag was first introduced by Google. The initial premise of the Nofollow tag was to prevent comment spam. To quote the Google blog from [...]
If you're a marketer looking to hire a designer or agency to create your next infographic, it's important to make sure your money will be well spent. Too often, marketers hire designers with very little infographic experience. They may have a great portfolio of non-infographic designs, but if they aren't too experienced in the field, [...]
Looking for a way to change up your boring content routine, add a little variety to your blog or social profiles and set your business apart from the competition? It's becoming easier to put together creative visual content that is both engaging and shareable. There are some excellent free tools out there that are simple [...]
Calling all content marketers! This article is designed to help guide you in your approach to planning and delivering impactful content. Let's begin by addressing the conflict of interest that manifests itself through the need to deliver great content, quickly, in response to business needs and market changes, whilst addressing that voice within that cries [...]
If your blog is in serious trouble, ask yourself this question: Who is my reader and what sort of content do they want? Captain Obvious Saves The Blog For some, I'm sure this sounds like something Captain Obvious would say after rescuing a website teetering on the edge of a cliff .With his cape flapping [...]
A blog is almost always a good idea and a top SEO recommendation. But how and when do you know if it delivers? If it brings you anything?
Kristy Bolsinger, Social Media Marketing Strategist for RealNetworks (makers of RealPlayer), knows what's she's talking about and explains how it's done.
You've been there. So have I. There you are, minding your own business, when suddenly you realize you need a blog post written for today. And it should have been posted an hour ago. Not only that, but you were just getting ready to head out for lunch, your stomach is growling, and you still [...]