Should you repurpose your blog content? According to online marketing influencers, Crazy Egg and KissMetrics Co-Founder Neil Patel, as well as Moz Co-Founder Rand Fishkin, you should—but you should do so with care. Based from my own experience at NinjaOutreach, [...]
“If utopian fiction became the new trend, I wouldn’t read it.” – Veronica Roth
It’s that time of a year again…The internet is showered with experts claiming that they have nailed 2017 content marketing trends, predictions, benchmarks …you name it.
By the [...]
Guest posting has numerous benefits, from authority building to actual lead generation. Going after one (more tangible) of the goals diminishes the value of guest blogging: You just cannot underestimate the power of a well-established brand!
But how do you measure [...]
Maybe I’m biased but if there is one thing I can predict with 100% accuracy, it’s this: content marketing will become even more important in 2017.
You’ve seen this first-hand: businesses are investing more and more in creating and [...]
Admit it, you’ve definitely dreamed of launching a marketing campaign that will go viral. Every business owner wants to get the boost in popularity such an accomplishment will provide, but only a few manage to succeed.
If you've ever gone on YouTube looking for help hooking up your cable, or fixing a leaky sink, or using a complex piece of software, you've probably experienced tutorial fatigue.
Long-winded narrators. Shots that seem to go nowhere. Inexplicable, swooping transitions.
With the new year fast approaching, most of us in the content business are looking for ways to revamp our strategies.
There’s no doubt that content is still king, however, with hundreds of similar web pages online competing for traffic, it [...]