Social media services have given journalists new tools to discover hard-to-find sources and identify hot topics. In many ways, this allows for quicker bottom-up reporting, tied less to cyclical events or the agendas of established industry players. Likely, it gives [...]
When it comes to developing high quality content, you’re ultimately writing for two different, yet related audiences. Search engines. The first audience consists of search engines. This is where SEO comes into play. In order to [...]
These days, one doesn’t have to prove that guest posting is useful. However, today’s guest posting isn’t what it used to be – you cannot use the same strategies that were in vogue several years ago, unless you [...]
We’ve all been there – it’s time to write your next blog post and you have no clue where to start. For many writers and non-writers alike, the difficult part isn’t coming up with an idea or a [...]
Roundup posts are so 2012.
I hate to say it, but they really are.
True, we still see them, and they actually still work in some niches, but by-and-large people are getting exhausted with them. Readers are [...]
Has your blog’s readership never quite been what you wanted? Or it’s plummeted in the last few months? Perhaps it’s because your guest post inbox has started to look like this:
Having experience [...]
Building a blog is one of the most important strategies for marketing a business. A blog helps a business connect with its audience and build a relationship with them. According to a study, 55% of small businesses have blogs for [...]
It’s no longer a question of whether users prefer video content to other forms of content, especially on mobile sites. Users enjoy short-form content that is easily digestible more than any other content, regardless of the device they use [...]