In recent years, Internet memes have become very popular. So much so that they have spilled over from the web into everyday conversation. And just like every widespread social phenomenon, businesses have tried to cash in on memes to promote [...]
No company can establish a sustainable online presence with big budget advertising alone.
Content marketing to the YouTube generation requires acting like a YouTuber, an expert, and an advertiser. What’s needed in other words, is a multi-tiered approach.
The Help Hub Hero [...]
Content creation is one of the most vital aspects of digital marketing – posting content that will inform, interest and amuse your online audience so that you’re one of the first places they turn to when they go [...]
Content marketing is both an art and a science, because it requires a certain formula applied creatively to a host of diverse scenarios. However, the goals of content marketing remain consistent no matter what the use-case. The aim [...]
The Empathy Map is one of those tools that’s not only useful to almost every department in a company, but which is also free. You can either draw it yourself, or use an online template - the latter’s [...]
When it comes to developing high quality content, you’re ultimately writing for two different, yet related audiences. Search engines. The first audience consists of search engines. This is where SEO comes into play. In order to [...]
These days, one doesn’t have to prove that guest posting is useful. However, today’s guest posting isn’t what it used to be – you cannot use the same strategies that were in vogue several years ago, unless you [...]