Improve The Performance Of Your Visuals

by Meghan Cahill April 22nd, 2015

Visual content is downright essential for any digital marketing effort. The rise of platforms like Tumblr, Pinterest and Instagram, sites such as Houzz, and even the dreaded wasteland known as Buzzfeed, prove that yes, we like to look. A frequently-cited study states that visual content receives 94% more views. All I know is, if I […]

6 Proven Methods To Get Your Blog In Front Of An Audience

by David Schneider April 20th, 2015

We have identified 6 attention grabbing methods that, if practiced correctly, are sure to shine some extra spotlight on your blog and business. 1. Giveaways Until late last year it was much rarer that you would see a giveaway, that is, until Pat Flynn released his guest post case study of how one relatively unknown […]

How To Find The Right Content Promotion Opportunities

by Sharon Hurley Hall April 15th, 2015

If you're not promoting your content, it might as well be invisible. There are more than 2 billion netizens, creating zettabytes of data. An infographic from DOMO shows that on Facebook alone, 2.46 million pieces of content are shared every minute. That's why, if you want to build authority and increase brand awareness, content promotion […]

5 Tactics To Get Better SEO-Friendly Post Ideas Faster

by Elena Vakhromova April 13th, 2015

When you're blogging for several years, you know how difficult it is to generate new post ideas. Especially when it seems that you have already covered all possible and impossible topics in your niche. And it remains a challenge to come up with a post search engines love. How do bloggers usually come up with […]

The Essential Content Promotion Metrics to Track

by Daniel Kosir April 9th, 2015

With the right metrics and a good method for tracking them, you can understand what's working and what isn't, better calculate ROI, and gradually – and continually – improve your content promotion efforts.

What Exactly Are You Missing In Your Content Marketing Strategy

by Joydeep Bhattacharya April 8th, 2015

Content marketing is booming. Brands rely on content marketing as the strategy to generate publicity for their services and products. People constantly publish new content and try all means to make them go viral. Amidst all these, is there something that we should be aware of when planning our content marketing strategy? If you spend […]

How To Plan Your Business Blog

by Gary Dek March 23rd, 2015

By now, everyone knows that a business must have a web presence to remain competitive. The question is how to make the most of a business blog so you get a positive ROI. If you, your CEO, or marketing manager is unsure of the benefits of blogging, consider the following advantages of growing a business […]

Fact: content is king Fact: blogging is important to search marketing Fact: good content attracts relevant traffic Fact: good content grows qualified leads So you ask yourself; "How do I create content people love? Where do I come up with the ideas?" Fact: in-house 1) Your Buyer Persona A buyer persona is a semi-fictional representation […]

The quality of your content is an important factor when it comes to your search rankings. No longer is content simply about the number of keywords, anchor text and links you have on your page. You also need to consider the quality, relevance, context and value of your website's content. It's not just about having […]

They Came, They Saw, They Left Having a blog post with a 90% bounce rate is like throwing a party where everyone walks in your front door, looks around, and then promptly leaves. Also known as … not good. We all know that a certain degree of bounce rate is inevitable for any content, particularly […]