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Video Technologies Set To Make A Big Splash In Social Media

Video has already vastly transformed the social media marketing landscape, massively boosting engagement levels and helping brands connect with audiences in a variety of new and often meaningful ways. As bandwidths become greater, mobile internet data gets cheaper and video [...]

By | August 8th, 2017|Content, Social Media Marketing|Comments Off on Video Technologies Set To Make A Big Splash In Social Media

How to Create Link-Bait Guides Bloggers Can’t Resist

Have you noticed that some of your guides and articles perform better than others? They tend to attract more back-links, traffic and shares, and generate more business for you. Some marketers refer to them as link-bait. In the world of [...]

By | August 4th, 2017|Content|Comments Off on How to Create Link-Bait Guides Bloggers Can’t Resist

8 Out of 10 People Forget Branded Content In 3 Days

Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of [...]

By | July 27th, 2017|Content|Comments Off on 8 Out of 10 People Forget Branded Content In 3 Days

7 Content Marketing Tactics To Boost Your Organic Traffic

Any business looking to drive more organic traffic to their website to increase their online sales should take their content marketing strategy seriously. Good content marketing campaigns can reap rewards in terms of more new visitors to your website, an [...]

By | July 5th, 2017|Content|Comments Off on 7 Content Marketing Tactics To Boost Your Organic Traffic

5 Blogger Outreach Pitfalls And How To Avoid Them

Blogger outreach benefits multiple facets of your digital marketing. For branding, being cited by authoritative sources is a great way to boost your credibility, increase your exposure, and build trust in your company. The same goes for being a contributor [...]

By | July 4th, 2017|Content|Comments Off on 5 Blogger Outreach Pitfalls And How To Avoid Them

Is Content Finally Taking Its Revenge On Link Building?

When it comes to search engine optimization, the standard has basically always been that links reign supreme. Content has often been considered less important and has been given a lower priority. With RankBrain and the integration of contextual search [...]

By | June 27th, 2017|Content, SEO|Comments Off on Is Content Finally Taking Its Revenge On Link Building?