LinkedIn has two main features designed to help you share ideas about your business. You can either share content published somewhere or write an article. While about 3 million users share content on LinkedIn weekly, the latter option has [...]
Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotional materials. This includes drafting content for ads, flyers and most importantly the sales pages of your website. An ideal sales page [...]
If you're looking for a great way to speed up content creation, one of the best tips is to create outlines. I've used outlines since I started my career in journalism, and I'm not the only one to use them [...]
SEO is a scary “place” for a business owner to go. It’s scary because s/he has products and/or services to offer and is not a content specialist. And, who knows what these search engines want these days? It used to [...]
It’s no secret that a content-driven SEO strategy can be incredibly time consuming, which is why repurposing content is truly the gift that keeps on giving. By reusing your highest-performing content, you can dramatically increase your productivity because you’re investing [...]
Blogging frequently can increase your website traffic, provided that you have the right content strategy. Content marketing and SEO were never isolated fields, and the more you integrate them, the better results you will see. This post focuses on [...]
Creating content for clients is a personal affair. In fact, it’s all about personalizing content for the clients’ website. It’s also about personalizing guest articles using the existing content and the content you create. If one of your clients [...]
When we launched our expert roundup about SEO trends in 2017, some of the answers by the SEO experts that we tapped got me thinking about our own blog optimization strategies in general. Through the years, SEOs have written a [...]
A major chunk of link building strategies are still shady to say the least. You could of course pursue strategies like guest blogging, giveaways, contests and directory listings to gain links legitimately. However, you must also consider the cost-benefit [...]
Who knew the movie Prometheus would teach us such a valuable lesson in content marketing but Michael Fassbender’s character was onto something when he said, "Big things have small beginnings." I’d like to expand upon this just a bit. [...]
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