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Using The ‘Pair-Up’ Strategy To Increase Online Conversions

Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotional materials. This includes drafting content for ads, flyers and most importantly the sales pages of your website. An ideal sales page [...]

By | June 9th, 2017|Content, Conversion Optimization|Comments Off on Using The ‘Pair-Up’ Strategy To Increase Online Conversions

9 Content Types Search Engines Love

SEO is a scary “place” for a business owner to go. It’s scary because s/he has products and/or services to offer and is not a content specialist. And, who knows what these search engines want these days? It used to [...]

By | June 1st, 2017|Content|Comments Off on 9 Content Types Search Engines Love

How To Repurpose A Blog Post Into A Slideshare

It’s no secret that a content-driven SEO strategy can be incredibly time consuming, which is why repurposing content is truly the gift that keeps on giving. By reusing your highest-performing content, you can dramatically increase your productivity because you’re investing [...]

By | May 23rd, 2017|Content|Comments Off on How To Repurpose A Blog Post Into A Slideshare

How To Write Content For Uber-Niche Clients

Creating content for clients is a personal affair. In fact, it’s all about personalizing content for the clients’ website. It’s also about personalizing guest articles using the existing content and the content you create. If one of your clients [...]

By | April 6th, 2017|Content|Comments Off on How To Write Content For Uber-Niche Clients

How To Write Content That Will Earn You Backlinks

A major chunk of link building strategies are still shady to say the least. You could of course pursue strategies like guest blogging, giveaways, contests and directory listings to gain links legitimately. However, you must also consider the cost-benefit [...]

By | March 15th, 2017|Content|Comments Off on How To Write Content That Will Earn You Backlinks