The first months and years of your start-up will likely be wrought with ups and downs. You’ve probably prepared for some level of inconsistency, but there’s a way to make sure you make the best decisions at every [...]
Social media is huge right now. And website owners have taken advantage of that by integrating like and share buttons on their websites which helps users share content faster and easier.
As a website owner, you always want to make sure [...]
What we're looking for is to also answer the question "how to see which pages/posts receive the most traffic". A little bit like finding popular landing pages.
E.g.: you have a site with 1000 pages that link liberally [...]
Content has become a key piece of most consumer and B2B websites, with companies investing significant dollars in user friendly content to drive SEO performance, and customer engagement. Providing value to customers, and ensuring the investment is worthwhile can be [...]
"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin
When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth.
When running a campaign, you would want to track performance of campaign pages. When optimizing a website, you will need to evaluate performance of a content category on your site or a set of pages. There are a couple of [...]
When I built my first WordPress website, and I am using the word "built" liberally, I was encouraged by how many plugins could support the goals I had and what I wanted to do. But these days, the market offers [...]