/Analytics & ROI Analysis

How To Setup Subdomain Tracking

Google Analytics is configured to record visitor traffic only for a single domain. This is the default setup.

This means that when a visitor reaches a website -- example.com -- for the first time, Google Analytics records it as a new [...]

By |September 22nd, 2016|Analytics & ROI Analysis|0 Comments

Understanding The Customer Acquisition Lifecycle

If you want to drive growth and allocate resources effectively, it is important that you understand the type of visitors you get and which stage of the customer lifecycle they are currently engaged in.

The amount of [...]

By |September 16th, 2016|Analytics & ROI Analysis, Marketing|0 Comments

How To Use AdWords Auction Insights in Your Marketing Strategy

When was the last time you reviewed an AdWords Auction Insights report? When you did, was it anything more than a simple export to check who else is on the radar bidding on the same terms as you? [...]

By |September 7th, 2016|Analytics & ROI Analysis, PPC|1 Comment

5 Possibilities Why Your Organic Traffic Recently Dropped

A drop in organic search traffic can be a confusing — and terrifying — experience. There are many reasons why search traffic can suddenly plummet, and not all of them are grounds to panic. If there [...]

By |September 2nd, 2016|Analytics & ROI Analysis, SEO|2 Comments

Dimensions & Metrics: Which Is What In Analytics

Let’s get straight to the point and make it simple. Metric is a number. It is a Count (a total or a sum), an average, or a Ratio (one number divided by another number). Metrics are [...]

By |August 22nd, 2016|Analytics & ROI Analysis|0 Comments

How To Use Browser Language & Analytics To Find New Markets

In a global market, website visitors speak and communicate in multiple languages.

It may be interesting to see how often your website visitors can read your content in their preferred language.

You can do this by [...]

By |August 10th, 2016|Analytics & ROI Analysis, SEO|0 Comments

Multi Armed Bandit Testing Can Make You More Money, Faster

 

A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!”

But [...]

By |July 12th, 2016|Analytics & ROI Analysis, Content|Comments Off on Multi Armed Bandit Testing Can Make You More Money, Faster

A Framework For Assessing The Impact Of Your Blog On Company Sales

 

Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing.

The overall impact of a blog, in terms of the social value it generates, is [...]

By |July 7th, 2016|Analytics & ROI Analysis, Content, Inbound Marketing|Comments Off on A Framework For Assessing The Impact Of Your Blog On Company Sales

The Benefits Of Tracking Page Scroll Depth

There's a huge growth of content marketing; articles, blog posts, charts, videos, infographics, and much more. Websites publish a ton of new content everyday.

Bounce rate, pages per visit, conversions by page are important metrics to track [...]

By |June 29th, 2016|Analytics & ROI Analysis, Conversion Optimization|Comments Off on The Benefits Of Tracking Page Scroll Depth

The Starters Setup Guide To Digital Analytics

Want to manage your digital analytics accounts like a pro? Here is what I have learned in five years.
Contents

Keep It Simple

The right tools
Your goals
Categorize
Focus

Documentation
Implementation

Tagging tools
Digital analtyics tools
Google Analytics best practices
Google Tag Manager best practices

Clean data & reports

Dashboards & reports best [...]

By |May 17th, 2016|Analytics & ROI Analysis|Comments Off on The Starters Setup Guide To Digital Analytics