/Analytics & ROI Analysis

The Starters Setup Guide To Digital Analytics

Want to manage your digital analytics accounts like a pro? Here is what I have learned in five years.

Keep It Simple

The right tools
Your goals


Tagging tools
Digital analtyics tools
Google Analytics best practices
Google Tag Manager best practices

Clean data & reports

Dashboards & reports best [...]

By |May 17th, 2016|Analytics & ROI Analysis|0 Comments

How To Calculate Multi-Touch Attribution For Social

Social media exists across your lead lifecycle. It's a first-touch acquisition source, a last-touch conversion point, and of course, an influential part of the buyer's journey. People hear about a new brand from their friends on social media, learn [...]

How Conversion Paths Work


There is no way to tame your visitors. They will not obey your rules. They will not follow the path you laid out for them. They will make their own paths, they will use as many devices they want [...]

By |May 4th, 2016|Analytics & ROI Analysis|0 Comments

How To Get Maximum Profit From Your Google Analytics + Adwords Connection


So, you've linked your Google AdWords and Google Analytics Accounts so you can see campaign data in GA. Setting up the link wasn't so bad - but what are you going to get out of it that you couldn't [...]

By |April 12th, 2016|Analytics & ROI Analysis, PPC|0 Comments

Ways to Gather Start-Up Analytics (And Use Them)

The first months and years of your start-up will likely be wrought with ups and downs. You’ve probably prepared for some level of inconsistency, but there’s a way to make sure you make the best decisions at every [...]

By |February 22nd, 2016|Analytics & ROI Analysis|Comments Off on Ways to Gather Start-Up Analytics (And Use Them)

How To Track Social Button Clicks On Your Site Using Google Analytics

Social media is huge right now. And website owners have taken advantage of that by integrating like and share buttons on their websites which helps users share content faster and easier.

As a website owner, you always want to make sure [...]

By |December 23rd, 2015|Analytics & ROI Analysis|Comments Off on How To Track Social Button Clicks On Your Site Using Google Analytics

Which Pages Receive The Most Internal Traffic [Google Analytics]


What we're looking for is to also answer the question "how to see which pages/posts receive the most traffic". A little bit like finding popular landing pages.

E.g.: you have a site with 1000 pages that link liberally [...]

By |November 10th, 2015|Analytics & ROI Analysis, Content|1 Comment

How To Get Actionable Takeaways From Pinterest Analytics

On Tuesday the 12th March 2013, Pinterest posted an article with an announcement that many marketers had been waiting for, for a very long time. Oh, How Pinteresting! revealed that Pinterest would be introducing web analytics, allowing users to gather [...]

By |October 20th, 2015|Analytics & ROI Analysis, Social Media Marketing|Comments Off on How To Get Actionable Takeaways From Pinterest Analytics

Google Analytics Insights For Content Creators

Content has become a key piece of most consumer and B2B websites, with companies investing significant dollars in user friendly content to drive SEO performance, and customer engagement. Providing value to customers, and ensuring the investment is worthwhile can be [...]

By |October 15th, 2015|Analytics & ROI Analysis|1 Comment

The Ultimate Video Marketing ROI Cheat Sheet (Part 2)

"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin

When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth.

Yes, [...]

By |October 12th, 2015|Analytics & ROI Analysis, Content|2 Comments