Google is upping its game yet again. AdAge reported Google approached a number of ad tech firms to develop a strategy to test new ad-targeting technology that will combine mobile web search and mobile apps. Searching for apps instead of browsing the web is not necessarily new for end-users. Numerous users report using app stores [...]

How Keyword Ranking Reporting Is Leading You Astray

by Douglas Karr October 1st, 2014

The search engine industry grew to some amazing heights and erupted in a huge variety of keyword research, site analysis tools and rank monitoring platforms. We've tried and tested them all and have honestly been dissatisfied with the majority. Most of them have not kept up with significant algorithm changes and do a poor job [...]

How to Setup a Streamlined Workflow for Your Analytics

by Pratik Dholakiya September 19th, 2014

If your marketing is supposed to be a mix, and if there's a possibility that you'd be using a wide range of marketing channels to promote your business, that's a lot of money you are investing. For all that money, there ought to be an ROI. On SEP, we cover a lot on analytics, dashboards, [...]

I hate "standard" reporting. They more or less act solely as evidence that something happened the month prior. They don't make us any better at our jobs and they don't add a tremendous amount of value to our decision making process. Quite simply, so called standard reporting sucks. As marketers, let's do better. We need [...]

For websites which lets users access their content based on search queries, it is extremely important to properly configure the site search query parameters in order to detect the exact search queries which the users are entering to locate the content. This post will share the steps that will help you to easily configure site [...]

What are view-through conversions? A View-Through conversion happens when a person sees an ad, does not click the ad, but then later they complete a conversion on your site. AdWords measures these conversions as many-per-click conversions that occur within 30 days from when the person saw your ad. View-through conversions are only applied to your [...]

Hootsuit has been around since 2008 and is currently one of the most popular ways to manage social messaging on Twitter, Facebook and more. When it was first launched it's main focus was on making it easier to manage multiple social media platforms through one interface. These days this is just one of the benefit's [...]

How to Better Interpret Google Analytics Data

by Andrew Marsh July 2nd, 2014

So you have just logged into Google Analytics and you are surprised to see an increase/decrease in traffic (hopefully it was an increase). Now your boss is wondering why and you are scrambling to find a reason. Being able to better interpret data from GA will make your life a lot easier.You will be able [...]

When using an e-mail campaign to further an online marketing strategy, it can often be difficult to assess how well it is working or not working. Unless e-mail is the only form of marketing used to spread awareness for a website, there is little way to tell if a visitor found the site through e-mail [...]

Much of the day to day activity of digital marketing departments and professionals involves handling large amounts of data. The modern digital marketer or SEO is bombarded with tools for collecting, collating and crunching a whole range of data and metrics, from web page analytics and backlinks to SERP rankings. From website analytics to keyword [...]