How to See If Your Blog is Converting

by Helen M. Overland November 19th, 2014

Everybody's talking about content. Content is the new SEO… content feeds inbound… content drives digital. For most businesses, it's probably true, but how do you find out for sure if your content is driving your business forward? Do you have to suffer a lack of data and make business decisions based only on assumptions? Nope!

How to Master the 4Ps of Content Marketing in 2015

by Heba Hosny November 10th, 2014

How are you planning to align your 2015 content marketing strategy to your overall business objectives? How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015? What are the key trends of content marketing in 2015 that you need to implement for optimal [...]

Google is upping its game yet again. AdAge reported Google approached a number of ad tech firms to develop a strategy to test new ad-targeting technology that will combine mobile web search and mobile apps. Searching for apps instead of browsing the web is not necessarily new for end-users. Numerous users report using app stores [...]

How Keyword Ranking Reporting Is Leading You Astray

by Douglas Karr October 1st, 2014

The search engine industry grew to some amazing heights and erupted in a huge variety of keyword research, site analysis tools and rank monitoring platforms. We've tried and tested them all and have honestly been dissatisfied with the majority. Most of them have not kept up with significant algorithm changes and do a poor job [...]

How to Setup a Streamlined Workflow for Your Analytics

by Pratik Dholakiya September 19th, 2014

If your marketing is supposed to be a mix, and if there's a possibility that you'd be using a wide range of marketing channels to promote your business, that's a lot of money you are investing. For all that money, there ought to be an ROI. On SEP, we cover a lot on analytics, dashboards, [...]

I hate "standard" reporting. They more or less act solely as evidence that something happened the month prior. They don't make us any better at our jobs and they don't add a tremendous amount of value to our decision making process. Quite simply, so called standard reporting sucks. As marketers, let's do better. We need [...]

For websites which lets users access their content based on search queries, it is extremely important to properly configure the site search query parameters in order to detect the exact search queries which the users are entering to locate the content. This post will share the steps that will help you to easily configure site [...]

What are view-through conversions? A View-Through conversion happens when a person sees an ad, does not click the ad, but then later they complete a conversion on your site. AdWords measures these conversions as many-per-click conversions that occur within 30 days from when the person saw your ad. View-through conversions are only applied to your [...]

Hootsuit has been around since 2008 and is currently one of the most popular ways to manage social messaging on Twitter, Facebook and more. When it was first launched it's main focus was on making it easier to manage multiple social media platforms through one interface. These days this is just one of the benefit's [...]

How to Better Interpret Google Analytics Data

by Andrew Marsh July 2nd, 2014

So you have just logged into Google Analytics and you are surprised to see an increase/decrease in traffic (hopefully it was an increase). Now your boss is wondering why and you are scrambling to find a reason. Being able to better interpret data from GA will make your life a lot easier.You will be able [...]