SEO: "What's in a name? That which we call not provided By any other name would still hide my keywords." – not Shakespeare SEO's have almost stopped complaining about Google hiding search keywords. Almost. Searchers are still using keywords to search on desktop, on mobile, on tablet using keyboard, or Siri, or Cortana. Deep down […]

How To Filter Out Google Analytics Event Tracking Spam

by Helen M. Overland June 4th, 2015

So you thought you were getting a handle on this whole Google Analytics Referrer spam problem, did you? When referrer spam started being noticed in Google Analytics, people jumped on fixing the problem quickly. If you don't already know what this is – referrer spam is fake visitors to your website for the sole purpose […]

How to Keep Social Stats Updated For Your Website

by Sameer Panjwani May 7th, 2015

Part of what makes online marketing so attractive to brands and businesses is the fact that you can measure practically everything you do. For some, the goal is as simple as measuring traffic and conversions. For others, ROI is more complex and comes in the form of, for example, cost savings from using Twitter to […]

According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online. I've been reading extensively about B2B Lead Nurturing best practices. The more I read, the more I realized that the topic is so broad but every aspect […]

8 Essential Content Promotion Metrics to Track

by Daniel Kosir April 9th, 2015

With the right metrics and a good method for tracking them, you can understand what's working and what isn't, better calculate ROI, and gradually – and continually – improve your content promotion efforts.

While it seems as if Google Analytics has become the de facto installation for web analytics, giving Google your data may not always be a good thing. Piwik Web Analtyics does just about the same job but from the safety and privacy of your own server.

…When you Can't Even use a DataLayer! Have you ever needed to change the URL of your pages tracked by Google Analytics, so you can better understand how your content is performing? For example, sometimes your site may have been built so that all of your product pages or blog posts are directly on the […]

10 Insights You Can Get From Your Site Analytics

by Steve Walsh January 23rd, 2015

Some years ago, I came across an interesting article about Jonathan Goldman, a PHD in physics who used his data mining skills and expertise of site Analytics to give LinkedIn a remarkable boost in its early days. In the same article the author termed data science to be the sexiest job of 21st century, and […]

How to Track Empty Search Results in Google Tag Manager

by Helen M. Overland January 13th, 2015

…When You Can't Edit the Site! Level of difficulty: 3.5/5 Have you ever wondered if people are searching for things on your website and getting NO RESULTS back? If there's anything that says to a potential customer that you can't help them, it's showing them 0 search results and giving them no hope of finding […]

3 Simple Ideas to Refresh Your Analytics

by Christine Bellefontaine January 8th, 2015

If you're looking for some new ways to use your analytics software, or have been challenged by your management team to look for insights beyond how many visits you are up or down in the month, and what your bounce rate is, consider these three ideas for analytics you may not have reviewed in a […]