/Analytics & ROI Analysis

How to Design Dashboards That Make Sense

Over the past decade, there’s been a swift surge in the volume of data businesses have available at their disposal – specifically when it comes to website analytics and SEO. While this is good news, the fact remains that raw [...]

By |February 24th, 2017|Analytics & ROI Analysis|0 Comments

The Best A/B Testing Tools For Mobile Apps

A/B testing tools have their origin in web design, and the concept behind them is simple.

For example, you’ve got a website with a front page designed to get visitors to buy something. Sales aren’t where you’d hoped they were, and [...]

By |February 21st, 2017|Analytics & ROI Analysis, Conversion Optimization|0 Comments

How To Improve Your Email Campaigns Using Analytics

Around 250 billion emails are sent each day. In order to stand out from the crowd, your email marketing campaign really needs to grab the attention of your audience. There are several methods to do this – a while ago [...]

By |February 17th, 2017|Analytics & ROI Analysis, Email Marketing|0 Comments

3 Metrics To Measure Content Marketing Success

Creating content is only the first step of the content marketing process. After producing carefully thought out content and distributing it to your audience, the next step is to measure the success of your efforts. Why? Because data [...]

By |February 7th, 2017|Analytics & ROI Analysis, Inbound Marketing|1 Comment

Use Google Analytics To Get Actionable Data

Here are some facts: The online retail business market is estimated to reach USD 6.7 trillion in 2020. - Frost & Sullivan, 2015 90% of consumers research online before buying. - MyCustomer, 2012 60% [...]

By |November 18th, 2016|Analytics & ROI Analysis|Comments Off on Use Google Analytics To Get Actionable Data

How To Set Google Conversion Code To Fire On Click Using Google Tag Manager

Google AdWords has been around for 16 years and I’ve been right there with them for the last decade. Which is why I’m still a bit surprised that AdWords native conversion tracking is behind the times. While Bing [...]

By |November 1st, 2016|Analytics & ROI Analysis|1 Comment

How to Use Content Grouping In Google Analytics

If your site has a lot of content pages, analytics can be a challenge. Sure, you can identify the best and worst performing pages, but how can you analyze the performance of different categories, different groups, of content as a [...]

By |October 19th, 2016|Analytics & ROI Analysis|Comments Off on How to Use Content Grouping In Google Analytics

How Do You Measure Social ROI?

The impact of social media on sales and revenue is still something that businesses struggle to measure, even with its wide use in marketing. And without knowing the hard numbers, it can be difficult to improve your current strategy.

However, by [...]

By |October 5th, 2016|Analytics & ROI Analysis, Social Media Marketing|Comments Off on How Do You Measure Social ROI?

How To Setup Subdomain Tracking

Google Analytics is configured to record visitor traffic only for a single domain. This is the default setup.

This means that when a visitor reaches a website -- example.com -- for the first time, Google Analytics records it as a new [...]

By |September 22nd, 2016|Analytics & ROI Analysis|Comments Off on How To Setup Subdomain Tracking

Understanding The Customer Acquisition Lifecycle

If you want to drive growth and allocate resources effectively, it is important that you understand the type of visitors you get and which stage of the customer lifecycle they are currently engaged in.

The amount of [...]

By |September 16th, 2016|Analytics & ROI Analysis, Marketing|Comments Off on Understanding The Customer Acquisition Lifecycle