/Analytics & ROI Analysis

Dimensions & Metrics: Which Is What In Analytics

Let’s get straight to the point and make it simple. Metric is a number. It is a Count (a total or a sum), an average, or a Ratio (one number divided by another number). Metrics are [...]

By |August 22nd, 2016|Analytics & ROI Analysis|0 Comments

How To Use Browser Language & Analytics To Find New Markets

In a global market, website visitors speak and communicate in multiple languages.

It may be interesting to see how often your website visitors can read your content in their preferred language.

You can do this by [...]

By |August 10th, 2016|Analytics & ROI Analysis, SEO|0 Comments

Multi Armed Bandits & A/B Testing: Which Is Better

 

A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!”

But [...]

By |July 12th, 2016|Analytics & ROI Analysis, Content|0 Comments

A Framework For Assessing The Impact Of Your Blog On Company Sales

 

Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing.

The overall impact of a blog, in terms of the social value it generates, is [...]

The Benefits Of Tracking Page Scroll Depth

There's a huge growth of content marketing; articles, blog posts, charts, videos, infographics, and much more. Websites publish a ton of new content everyday.

Bounce rate, pages per visit, conversions by page are important metrics to track [...]

The Starters Setup Guide To Digital Analytics

Want to manage your digital analytics accounts like a pro? Here is what I have learned in five years.
Contents

Keep It Simple

The right tools
Your goals
Categorize
Focus

Documentation
Implementation

Tagging tools
Digital analtyics tools
Google Analytics best practices
Google Tag Manager best practices

Clean data & reports

Dashboards & reports best [...]

By |May 17th, 2016|Analytics & ROI Analysis|Comments Off on The Starters Setup Guide To Digital Analytics

How To Calculate Multi-Touch Attribution For Social

Social media exists across your lead lifecycle. It's a first-touch acquisition source, a last-touch conversion point, and of course, an influential part of the buyer's journey. People hear about a new brand from their friends on social media, learn [...]

By |May 6th, 2016|Analytics & ROI Analysis, Conversion Optimization, Social Media Marketing|Comments Off on How To Calculate Multi-Touch Attribution For Social

How Conversion Paths Work

 

There is no way to tame your visitors. They will not obey your rules. They will not follow the path you laid out for them. They will make their own paths, they will use as many devices they want [...]

By |May 4th, 2016|Analytics & ROI Analysis|Comments Off on How Conversion Paths Work

How To Get Maximum Profit From Your Google Analytics + Adwords Connection

 

So, you've linked your Google AdWords and Google Analytics Accounts so you can see campaign data in GA. Setting up the link wasn't so bad - but what are you going to get out of it that you couldn't [...]

By |April 12th, 2016|Analytics & ROI Analysis, PPC|Comments Off on How To Get Maximum Profit From Your Google Analytics + Adwords Connection

Ways to Gather Start-Up Analytics (And Use Them)

The first months and years of your start-up will likely be wrought with ups and downs. You’ve probably prepared for some level of inconsistency, but there’s a way to make sure you make the best decisions at every [...]

By |February 22nd, 2016|Analytics & ROI Analysis|Comments Off on Ways to Gather Start-Up Analytics (And Use Them)