/Analytics & ROI Analysis

Use Google Analytics To Get Actionable Data

Here are some facts: The online retail business market is estimated to reach USD 6.7 trillion in 2020. - Frost & Sullivan, 2015 90% of consumers research online before buying. - MyCustomer, 2012 60% [...]

By |November 18th, 2016|Analytics & ROI Analysis|0 Comments

How To Set Google Conversion Code To Fire On Click Using Google Tag Manager

Google AdWords has been around for 16 years and I’ve been right there with them for the last decade. Which is why I’m still a bit surprised that AdWords native conversion tracking is behind the times. While Bing [...]

By |November 1st, 2016|Analytics & ROI Analysis|1 Comment

How to Use Content Grouping In Google Analytics

If your site has a lot of content pages, analytics can be a challenge. Sure, you can identify the best and worst performing pages, but how can you analyze the performance of different categories, different groups, of content as a [...]

By |October 19th, 2016|Analytics & ROI Analysis|0 Comments

How Do You Measure Social ROI?

The impact of social media on sales and revenue is still something that businesses struggle to measure, even with its wide use in marketing. And without knowing the hard numbers, it can be difficult to improve your current strategy.

However, by [...]

By |October 5th, 2016|Analytics & ROI Analysis, Social Media Marketing|Comments Off on How Do You Measure Social ROI?

How To Setup Subdomain Tracking

Google Analytics is configured to record visitor traffic only for a single domain. This is the default setup.

This means that when a visitor reaches a website -- example.com -- for the first time, Google Analytics records it as a new [...]

By |September 22nd, 2016|Analytics & ROI Analysis|Comments Off on How To Setup Subdomain Tracking

Understanding The Customer Acquisition Lifecycle

If you want to drive growth and allocate resources effectively, it is important that you understand the type of visitors you get and which stage of the customer lifecycle they are currently engaged in.

The amount of [...]

By |September 16th, 2016|Analytics & ROI Analysis, Marketing|Comments Off on Understanding The Customer Acquisition Lifecycle

How To Use AdWords Auction Insights in Your Marketing Strategy

When was the last time you reviewed an AdWords Auction Insights report? When you did, was it anything more than a simple export to check who else is on the radar bidding on the same terms as you? [...]

By |September 7th, 2016|Analytics & ROI Analysis, PPC|1 Comment

5 Possibilities Why Your Organic Traffic Recently Dropped

A drop in organic search traffic can be a confusing — and terrifying — experience. There are many reasons why search traffic can suddenly plummet, and not all of them are grounds to panic. If there [...]

By |September 2nd, 2016|Analytics & ROI Analysis, SEO|2 Comments

Dimensions & Metrics: Which Is What In Analytics

Let’s get straight to the point and make it simple. Metric is a number. It is a Count (a total or a sum), an average, or a Ratio (one number divided by another number). Metrics are [...]

By |August 22nd, 2016|Analytics & ROI Analysis|Comments Off on Dimensions & Metrics: Which Is What In Analytics

How To Use Browser Language & Analytics To Find New Markets

In a global market, website visitors speak and communicate in multiple languages.

It may be interesting to see how often your website visitors can read your content in their preferred language.

You can do this by [...]

By |August 10th, 2016|Analytics & ROI Analysis, SEO|Comments Off on How To Use Browser Language & Analytics To Find New Markets