The impact of social media on sales and revenue is still something that businesses struggle to measure, even with its wide use in marketing. And without knowing the hard numbers, it can be difficult to improve your current strategy. However, [...]
Google Analytics is configured to record visitor traffic only for a single domain. This is the default setup. This means that when a visitor reaches a website -- example.com -- for the first time, Google Analytics records it as a [...]
If you want to drive growth and allocate resources effectively, it is important that you understand the type of visitors you get and which stage of the customer lifecycle they are currently engaged in. The amount of effort required to [...]
When was the last time you reviewed an AdWords Auction Insights report? When you did, was it anything more than a simple export to check who else is on the radar bidding on the same terms as you? If you’re [...]
A drop in organic search traffic can be a confusing — and terrifying — experience. There are many reasons why search traffic can suddenly plummet, and not all of them are grounds to panic. If there is reason to panic, [...]
Let’s get straight to the point and make it simple. Metric is a number. It is a Count (a total or a sum), an average, or a Ratio (one number divided by another number). Metrics are measurable. Dimension is an [...]
In a global market, website visitors speak and communicate in multiple languages. It may be interesting to see how often your website visitors can read your content in their preferred language. You can do this by comparing the language of [...]
A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!” But maybe [...]
Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing. The overall impact of a blog, in terms of the social value it generates, is long-standing. [...]
There's a huge growth of content marketing; articles, blog posts, charts, videos, infographics, and much more. Websites publish a ton of new content everyday. Bounce rate, pages per visit, conversions by page are important metrics to track the effectiveness of [...]
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